The “Al Freej Fridge” campaign is back for its second edition, aiming to distribute 2 million bottles of water, juice, and frozen treats to outdoor workers across Dubai throughout the summer.
Launched by Ferjan Dubai and supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), along with Suqia UAE and the UAE Food Bank, the campaign will run until August 23. It targets workers most exposed to the summer heat, cleaners, construction workers, delivery riders, and landscapers, across multiple Dubai neighbourhoods.
The initiative, which embodies the values of compassion, gratitude, and community unity, helps mitigate the health risks associated with extreme heat, such as dehydration and heat exhaustion.
How It Works:
- Refrigerated trucks deliver cold drinks to outdoor work sites
- Fixed fridges are placed in worker accommodations
- Volunteers, including residents using personal vehicles, join the distribution
- UAE Food Bank provides warehouses, cold storage, and logistics support
- Suqia UAE supplies large quantities of bottled water
Ibrahim Al Balooshi, Director of Sustainability at MBRGI, said the campaign reflects the foundation’s mission to place people at the heart of humanitarian efforts.
Alia Al Shamlan, Director of Ferjan Dubai, described it as “a message of gratitude” from communities to workers who help build and maintain the city.
Following its success last year, when 1 million cold beverages were distributed, this year’s campaign aims to double its impact and reach, drawing more volunteers and reinforcing the UAE’s deeply rooted culture of giving.
