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Kapil Dev bats for Thriwe as tech firm looks to thrive in UAE

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Thriwe, the India-based benefits-as-platform company has announced some exciting and ambitious expansion plans in the region.

Thriwe recently hosted an exclusive fireside chat event titled “Power Drive with DRV at the Capital Club Dubai, featuring legendary Indian cricketer and former captain of the Indian cricket team, Kapil Dev, and founder-CEO Dhruv Verma. The conversation centred around meeting challenges, be it in the field of sports or business, entrepreneurial aspirations and growth.

Verma unveiled the company’s plans to increase its footprint across the UAE where it serves about 1.5 million customers through its 15 clients, including major banks such as Emirates NBD, FAB, Emirates Islamic, Commercial Bank of Dubai and Mashreq.

Over the years, the tech-driven B2B platform that was founded in 2011, has served global leaders in lifestyle and wellness, digital experiences, travel, retail and dining sectors by designing innovative loyalty solutions through rewards and benefits platforms and a seamless customer experience.

“The UAE has always been an exciting and important market for us. In the last couple of years, the country has shown remarkable resurgence after the pandemic, and the time is therefore, right for us to expand into new product categories here such as beach clubs, hotel memberships, and luxury lifestyle products,” says Verma adding that Saudi Arabia and Egypt are also on the horizon for the firm, over the next 18-24 months.

 

For more information, visit https://www.thriwe.com/

Announcements

Fuel prices for January 2025 announced in UAE

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Petrol prices will remained unchanged heading into the new year, the UAE Fuel Price Committee announced on Tuesday. It means the cost of Super 98 remains at AED2.61 a litre, Special 95 stays at AED2.50 a litre, E-Plus 91 will continue through January at AED2.43, and Diesel stays at AED2.68 per litre.

Fuel prices are standardised in each of the seven emirates and the rates are revised every month. This change in price follows a summer and autumn trend with June,  JulySeptember  and October all experiencing dips in the cost of UAE fuel. Since 2015, the UAE has revised petrol prices on a monthly basis in line with global rates.

UAE petrol prices reached an all-time high in July 2022, with Super 98 costing Dhs4.63 per litre. In 2023,petrol prices peaked in October and declined in November, December and January.

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Dubai traffic alert: Key roads, including Sheikh Zayed Road, to close on New Year’s Eve

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Dubai will implement gradual road closures on New Year’s Eve, including major routes such as Sheikh Zayed Road, starting from 4 PM on December 31, according to a senior official from the Roads and Transport Authority (RTA).

Residents and visitors planning to visit Downtown Dubai or other popular fireworks destinations are advised to begin their journeys early and rely on public transport, said Hussain Al Bana, Executive Director of Traffic at the RTA. He urged those not attending festivities in these areas to leave early and reminded guests with bookings near the celebrations to arrive before 4 PM.

The road closure schedule includes:

  • Sheikh Mohammed Bin Rashid Boulevard: From 4 PM
  • Financial Centre Street (Lower Deck): From 4 PM
  • Al Mustaqbal Street: From 4 PM
  • Burj Khalifa Street: From 4 PM
  • Al Asayel Road (Oud Metha to Burj Khalifa): From 4 PM
  • Al Sukuk Street: From 8 PM
  • Upper Level of Financial Road: From 8 PM
  • Sheikh Zayed Road: Gradual closure from 11 PM

To accommodate workers and ensure safety, authorities have designated viewing zones featuring large screens and meal services in collaboration with the Permanent Committee for Labour Affairs. Dedicated family-only viewing areas have also been arranged, with additional details forthcoming.

Enhanced Parking Facilities

The RTA has arranged approximately 20,000 additional parking spaces at Dubai Mall, Zabeel, and Emaar Boulevard to cater to visitors. Alternative parking options at Al Wasl and the GDRFA parking lots will also be available, with free shuttle buses provided for convenience.

Metro users can park at Centerpoint, Etisalat e&, and Jebel Ali stations for easier access to celebration venues. Note that the Dubai Water Canal Footbridge and elevators will close at 4 PM.

Citywide Celebrations

As Dubai rings in 2025, a total of 36 locations across the city will host spectacular celebrations. Highlights include fireworks displays at Burj Park, Global Village, Dubai Festival City Mall, Al Seef, Bluewaters, The Beach at JBR, and Hatta.

Authorities encourage the public to use public transport and plan their journeys in advance to enjoy a smooth and memorable New Year’s Eve.

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Dubai Metro rolls Out 43-hour nonstop operations for New Year’s Eve

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Dubai Metro and Tram services will operate nonstop for over 43 hours starting December 31, according to a senior official from the Roads and Transport Authority (RTA).

This initiative is designed to alleviate congestion during New Year celebrations, encouraging the public to rely on public transport for a smoother journey. Dubai Metro will run continuously from 5 AM on December 31 until the end of January 1, while Dubai Tram will operate from 6 AM on December 31 until 1 AM on January 2.

Additionally, the RTA will deploy a fleet of 1,400 buses, available free of charge, to further support public transportation. The RTA, highlighted that the extended Metro and Tram services, increased parking facilities, and free bus rides are part of the authority’s efforts to provide convenient travel options and reduce traffic congestion for celebrators.

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