Bisleri International, India’s leading packaged drinking water brand, has signed a three-year partnership with the Emirates Cricket Board (ECB) to become its Official Hydration Partner. The agreement was formalised at Dubai International Stadium and marks a major step in Bisleri’s expansion in the UAE while promoting hydration and wellness in sports.
Under the partnership, Bisleri branding will appear on the uniforms of the Men’s, Women’s, U19 Men’s, and U19 Women’s national teams. The branding will feature across bilateral series, Asian Cricket Council events, and ICC tournaments, increasing visibility for the brand across high-profile cricket platforms.
Subhan Ahmad, COO of ECB, said: “We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board continues to formalise partnerships with leading international brands and looks forward to a mutually rewarding collaboration for both men’s and women’s teams.”
Ishan Chopra, Head of Commercial at ECB, added: “This partnership represents a strong alignment of values and ambitions, reinforcing our mission to empower UAE cricket talent at every level while representing the nation globally.”
Angelo George, CEO of Bisleri International, said: “Bisleri is synonymous with packaged drinking water and a market leader in India. This partnership with ECB brings together two strong institutions with a shared commitment to excellence and helps strengthen Bisleri’s international presence.”
Tushar Malhotra, Director of Sales and Marketing at Bisleri, added: “We are thrilled to champion hydration alongside the Emirates Cricket Board. This collaboration will be brought alive through an exciting, integrated marketing approach across India and the UAE.”