Announcements
Dubai ad agency turns billboard into a self-funded tribute of gratitude and love for the UAE
Published
5 months agoon

As global markets navigate a landscape of uncertainty, the UAE continues to stand as a beacon of stability and resilience. While business leaders across the region have applauded the nation’s defence mechanisms and leadership, one Dubai-based advertising firm is moving beyond words and into action.
NextWhat Advertising has unveiled a massive, self-funded tribute billboard at the Dubai World Trade Centre Roundabout. In a move that breaks industry norms, the agency has bypassed commercial revenue to dedicate one of the city’s most premium outdoor spots to a message of solidarity and love for the UAE leadership.
The billboard, strategically located in the parking area facing the flow of traffic from Emirates Towers toward Zabeel Road and facing the iconic Sheikh Zayed Road, carries a heartfelt message honouring the strength, wisdom, and commitment to unity that defines the UAE’s path forward.
Gratitude for leadership
While Corporate Social Responsibility (CSR) campaigns are common, they are almost exclusively funded by clients. NextWhat is pioneering a different path: the billboard owner acting as the benefactor.
“Typically, we see clients using CSR funds for these types of messages. Among outdoor media players, we are amongst the first few to have done this entirely on our own,” says Tanvir Shah, Founder and Managing Director of NextWhat Advertising.
“We’ve spent our own money and used our own premium space, no sponsorship, no clients, to show our genuine gratitude for the safety and leadership the UAE provides.”
From Mumbai to the world stage
The man behind the move, Tanvir Shah, is a first-generation entrepreneur with a legacy of Thinking Big. A graduate of Mumbai’s prestigious Sydenham College and a veteran of The Times of India, Shah launched his first venture in 1992. Today, his footprint spans India, Sri Lanka, and the UAE.
Under Shah’s leadership, NextWhat has become synonymous with unmissable brand experiences. By dedicating their state-of-the-art digital and large-format sites to a national cause, the company is demonstrating that in the UAE, the bond between the private sector and the state is built on more than just commerce; it is built on shared resilience.
United we stand as a family
Today, as business leaders and residents alike confront uncertainty, they do so not as guests in a foreign land, but as a united family standing in defence of the home that has embraced them. This bond has been forged through years of shared milestones and a collective belief that, regardless of origin, hearts can beat as one for the Emirates.
“The UAE has given us extraordinary opportunities and unwavering support. Just as it welcomed us during times of prosperity, we stand with it now in moments of challenge. We are not merely expatriates or guests; we are family. Irrespective of nationality, we have consciously chosen this country as our home, and we hold it close to our hearts. Our loyalty has only grown stronger through the trust and confidence shown by the nation’s leadership. This land has embraced us with dignity, and the least we can do is stand by it. At the end of the day, we are one,” concluded Shah.
Click on the link to see a video of the ad: https://www.instagram.com/reels/DWqPp7EjKCU
With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.
Announcements
Odisha Targets Export-Led Industrial Growth Through High-Level UAE Investment Outreach
Published
10 hours agoon
September 5, 2026The Odisha government will undertake a three-day investment outreach to the United Arab Emirates from September 9 to 11, led by Chief Minister Mohan Charan Majhi, as the state steps up efforts to attract global capital, expand export-oriented industries and strengthen business ties with the UAE.
The outreach will cover Abu Dhabi and Dubai, bringing together UAE-based investors, sovereign and institutional funds, financial institutions, industry leaders, Indian business professionals and business organisations to explore investment, technology collaboration, industrial partnerships, exports and value-chain opportunities in Odisha.
A key focus of the visit will be on export-oriented manufacturing and materials, building on Odisha’s established strengths in metals and metallurgy while seeking investments in higher-value manufacturing and downstream industries.
The state will showcase opportunities across metallurgy and metals downstream industries, food and seafood exports, port-based industrial and logistics parks, shipbuilding, rare earths, slurry pipeline infrastructure, and chemical and petrochemical parks.
With its established industrial base and strategic location along India’s eastern coast, Odisha is positioning its ports and related infrastructure as major drivers of future industrial growth. The government expects port-led development to open up opportunities for integrated manufacturing, logistics, exports and global supply-chain linkages.
The UAE engagement will also seek to accelerate Odisha’s transition from traditional industrial sectors towards technology-driven, higher-value industries, with an emphasis on developing integrated value chains within the state and connecting local production with international markets.
In Abu Dhabi, the Odisha delegation is scheduled to hold discussions with leading investment institutions, fund houses, sovereign investment platforms and UAE-based organisations. The talks will focus on investment opportunities, foreign direct investment, industrial partnerships and long-term capital participation.
The Dubai leg will feature meetings with industry leaders, metals and downstream companies, logistics and infrastructure players and other potential investors. Sector-specific roundtables and one-to-one meetings are expected to provide a platform for the state to pitch specific projects while understanding the requirements of global companies looking to expand their presence in India.
A major component of the programme will be meetings with fund houses and UAE-based organisations, focusing on project financing, strategic partnerships and FDI opportunities in Odisha. The delegation will also engage with the Indian business community in the UAE, including professionals and business leaders who could help deepen India-UAE economic ties and facilitate international business connections for Odisha.
The Odisha Investors Meet – UAE will serve as a broader platform to showcase the state’s investment ecosystem, emerging opportunities and sector-specific projects to investors from the UAE and the wider MENA region. The government expects the programme to generate potential investment commitments and new industrial partnerships.
Chief Minister Mohan Charan Majhi said Odisha was seeking partnerships that could connect the state with global capital, technology and markets while strengthening its industrial ecosystem. “Odisha has a strong industrial foundation and immense potential to become a major hub for export-oriented and value-added manufacturing. Through our UAE outreach, we seek to connect Odisha with global capital, technology, markets and strategic partners. Our focus is on building long-term partnerships that can transform our industrial ecosystem, strengthen value chains and create new opportunities for our people.”
Industries Minister Sampad Chandra Swain said the government was targeting both established and emerging sectors, with a focus on value addition, exports and technology adoption. “From metallurgy, metals and downstream industries to ports, logistics, food and seafood exports, rare earths, shipbuilding, chemicals and petrochemicals, we are presenting a wide range of investment opportunities. We are particularly looking at investments that promote value addition, exports, technology adoption and the transition towards higher-value industries.”
The UAE outreach forms part of Odisha’s broader strategy to attract global investment and technology while strengthening export-oriented production, port-led industrialisation and international value-chain integration.
Announcements
Emirates Unveils Electric Privacy Screens in Premium Economy
Published
2 days agoon
September 3, 2026Emirates is taking its award-winning Premium Economy cabin up another notch, introducing what it says is the world’s first electrically powered Premium Economy seat with a full-height adjustable privacy screen.
The new seats will debut aboard the airline’s newly delivered Airbus A350 aircraft, giving passengers greater control over their personal space while adding a host of comfort and technology upgrades to the cabin.
Configured in a spacious 2-3-2 layout with just 28 seats, Emirates’ latest Premium Economy cabin features seats measuring 20 inches wide, with up to 39 inches of pitch. The seats recline into a cradle position designed to provide a more comfortable sleeping experience without encroaching on the passenger behind.
At the centre of the new design is the electrically operated privacy divider. Passengers can raise or lower the screen at the touch of a button and lock it at their preferred height, creating a more secluded space for working, dining or relaxing.
The new seats are also Emirates’ first fully electrically powered Premium Economy seats. Through an integrated Passenger Control Unit, travellers can adjust their seating position and select dedicated settings including lounge and meal modes.
More comfort, from head to foot
Emirates has also introduced Safran Seats’ U-Dream headrest, a leather design featuring adjustable wings that can be positioned to provide additional support for the head and neck.
A manually deployable leather footrest adds another layer of comfort, particularly on long-haul flights, helping passengers relax and reduce leg fatigue.
For passengers travelling with multiple devices, the cabin introduces wireless charging in Premium Economy for the first time on Emirates. Each seat also comes with USB-C charging and a redesigned tray table featuring an integrated phone holder, allowing travellers to use their smartphone as a second screen while eating or watching content.
A sharper entertainment experience
Passengers on the new A350s will have access to Emirates’ ice inflight entertainment system through a 13.3-inch 4K HDR touchscreen, offering high-resolution images and faster, more responsive navigation.
The aircraft itself will also provide an enhanced view of the journey. New A350 aircraft will feature additional exterior camera perspectives, adding left- and right-facing views to the existing forward and downward cameras.
Premium dining remains part of the experience
The upgraded seat comes alongside the dining service that has helped distinguish Emirates Premium Economy from many competing products.
Passengers are served regionally inspired menus prepared by Emirates chefs, with meals presented on Royal Doulton fine china, accompanied by linen napkins and stainless-steel Robert Welch cutlery.
The beverage programme includes Chandon Vintage Brut 2021, an Australian sparkling wine available exclusively to Emirates Premium Economy customers worldwide.
From September, passengers on selected routes can also expect wines including Chablis Premier Cru Jean-Marc Brocard 2024 from Burgundy and La Parde de Haut-Bailly 2014 from Bordeaux.
October will bring another first, with Wiston Estate Brut NV becoming Emirates’ first English sparkling wine. It will be served exclusively in Premium Economy on UK routes.
Emirates says it has invested more than US$1 billion in its wine portfolio since 2006, underscoring the importance the airline places on its onboard beverage programme.
Sustainable amenity kits add another touch
On long-haul flights, Premium Economy passengers will also receive reusable amenity kits created in partnership with United for Wildlife.
The collectible bags are designed around endangered wildlife and four natural habitats, with bio-based materials used throughout. For the first time in Emirates Premium Economy, the kits will include plant-based skincare products from Aveda, alongside travel essentials such as socks, eyeshades, earplugs and dental kits.
Emirates continues to expand Premium Economy
Emirates launched Premium Economy in 2022 as a product positioned between its Economy and Business Class cabins. Since then, the airline has steadily expanded the cabin across its fleet, with the product now available across markets served by its Airbus A350 aircraft.
The latest generation is clearly designed to push Premium Economy closer to the Business Class experience, combining wider seats, generous legroom, greater privacy, upgraded dining and high-end entertainment.
The product has already collected several industry accolades, including Best Premium Economy Class at the Business Traveller Middle East Awards in 2024 and 2025, as well as Airline with the Best Premium Economy Class at the 2025 ULTRAs Awards.
With the introduction of its electrically powered seat and full-height privacy screen, Emirates is once again betting that the future of Premium Economy will be defined not simply by extra legroom, but by greater personal space, technology and control.
For passengers, that could mean a Premium Economy seat that feels less like an upgraded economy chair — and increasingly like a private space of its own.
Announcements
How to rent a car at Etihad Rail stations from Dh80 with no deposit
Published
2 weeks agoon
August 20, 2026Etihad Rail passengers now have another option for getting around after they step off the train, with a new car rental service offering vehicles from Dh80 to Dh200 per day.
The Rail to Road service, launched through Thrifty Car Rental’s Flexy offering, is currently available at Etihad Rail’s Abu Dhabi and Fujairah passenger stations. The service is designed to solve the first- and last-mile transport challenge for travellers continuing their journey by road.
One of the biggest advantages is that no security deposit is required. Rentals also come with 60km of included driving and prepaid fuel, meaning passengers do not need to worry about refuelling before returning the vehicle.
Three car categories to choose from
Travellers can select from three vehicle categories depending on their needs and budget.
Essential is aimed at passengers looking for a practical and affordable option, with cars such as the Toyota Yaris, Suzuki Baleno and Hyundai Accent.
Comfort steps up to larger cars and compact SUVs, including models such as the Mazda CX-3, Hyundai Creta and Mazda 6.
For those wanting something larger or more premium, Stretch includes vehicles such as the Audi A3, Mazda CX-90, Jeep Cherokee, Nissan Patrol and Jeep Wrangler.
Prices range from around Dh80 to Dh200 per 24-hour rental, depending on the vehicle category.
You can rent a car when you arrive
Passengers do not have to book weeks in advance. The service allows travellers to reserve a vehicle before their train journey, book after reaching the station or simply walk in and rent a car, subject to availability.
The rental period is based on a 24-hour cycle rather than being linked to the customer’s train arrival or departure time. This gives passengers more flexibility if their travel plans change.
Additional kilometres beyond the included 60km can also be purchased for an extra fee.
Cars can be returned to other Thrifty locations
The service is primarily designed for passengers to collect and return their vehicles at the same Etihad Rail station.
However, customers can arrange to return the car at another Thrifty location for a nominal one-way fee. This gives travellers more flexibility when their onward journey does not bring them back to the original station.
Car rental can be added to your train booking
The rental option has been integrated into the Etihad Rail booking journey, allowing passengers to add a car when arranging their train travel.
The system is expected to be further developed to make the car rental option more visible and easier to use.
The Rail to Road initiative forms part of a five-year partnership between Etihad Rail and Thrifty, focused on improving connections between passenger stations and final destinations.
Thrifty plans to invest more than Dh10 million over five years in expanding its fleet, digital systems and customer services. An initial fleet of around 500 vehicles is planned, with the potential to grow as demand increases and Etihad Rail expands its passenger network.
The wider rollout is also expected to include digital kiosks and customer assistance desks across Etihad Rail’s 11 passenger stations.
With train travel connecting more parts of the UAE, the new service could make the journey considerably easier for passengers whose final destination is beyond the rail station.
EtihadRail RailToRoad UAE AbuDhabi Fujairah UAETransport DubaiTransport PublicTransport CarRental Thrifty UAETravel AbuDhabiTravel FujairahTravel TravelUAE UAETravelNews FirstMile LastMile SmartMobility UAENews TravelUpdate
Etihad Rail passengers can now rent cars from Dh80 a day with no deposit
Etihad Rail passengers now have another option for getting around after they step off the train, with a new car rental service offering vehicles from Dh80 to Dh200 per day.
The Rail to Road service, launched through Thrifty Car Rental’s Flexy offering, is currently available at Etihad Rail’s Abu Dhabi and Fujairah passenger stations. The service is designed to solve the first- and last-mile transport challenge for travellers continuing their journey by road.
One of the biggest advantages is that no security deposit is required. Rentals also come with 60km of included driving and prepaid fuel, meaning passengers do not need to worry about refuelling before returning the vehicle.
Three car categories to choose from
Travellers can select from three vehicle categories depending on their needs and budget.
Essential is aimed at passengers looking for a practical and affordable option, with cars such as the Toyota Yaris, Suzuki Baleno and Hyundai Accent.
Comfort steps up to larger cars and compact SUVs, including models such as the Mazda CX-3, Hyundai Creta and Mazda 6.
For those wanting something larger or more premium, Stretch includes vehicles such as the Audi A3, Mazda CX-90, Jeep Cherokee, Nissan Patrol and Jeep Wrangler.
Prices range from around Dh80 to Dh200 per 24-hour rental, depending on the vehicle category.
You can rent a car when you arrive
Passengers do not have to book weeks in advance. The service allows travellers to reserve a vehicle before their train journey, book after reaching the station or simply walk in and rent a car, subject to availability.
The rental period is based on a 24-hour cycle rather than being linked to the customer’s train arrival or departure time. This gives passengers more flexibility if their travel plans change.
Additional kilometres beyond the included 60km can also be purchased for an extra fee.
Cars can be returned to other Thrifty locations
The service is primarily designed for passengers to collect and return their vehicles at the same Etihad Rail station.
However, customers can arrange to return the car at another Thrifty location for a nominal one-way fee. This gives travellers more flexibility when their onward journey does not bring them back to the original station.
Car rental can be added to your train booking
The rental option has been integrated into the Etihad Rail booking journey, allowing passengers to add a car when arranging their train travel.
The system is expected to be further developed to make the car rental option more visible and easier to use.
The Rail to Road initiative forms part of a five-year partnership between Etihad Rail and Thrifty, focused on improving connections between passenger stations and final destinations.
Thrifty plans to invest more than Dh10 million over five years in expanding its fleet, digital systems and customer services. An initial fleet of around 500 vehicles is planned, with the potential to grow as demand increases and Etihad Rail expands its passenger network.
The wider rollout is also expected to include digital kiosks and customer assistance desks across Etihad Rail’s 11 passenger stations.
With train travel connecting more parts of the UAE, the new service could make the journey considerably easier for passengers whose final destination is beyond the rail station.