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Dubai company proves microcosm of World Cultural Diversity

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The UAE is a melting pot of cultures and the World Day for Cultural Diversity for Dialogue and Development fell on Sunday 21. Many organisations celebrated the occasion in the poster city of Dubai over the weekend while some opted to beat the Monday blues with the right excuse.

Data Direct Group, a leading business group in Dubai since 2002, chose to start early with lot of fun activities at their Deira headquarters. DDG’s core arm is digitally driven Business Process Outsourcing. With 26 nationalities working on ensuring good customer experiences, unity in diversity and cultural amalgamation comes naturally at the organisation.

“May 21 is a very important day for us,” said Rajiv Dalmia, the group founder and chairman. “Diversity of cultures is an extended requirement of the business, but it is also very vital to our ethos if we have to remain true to our values to enhance customer experience.” DD is also an equal opportunity employer to more than 580 employees with around 290 of them as females.

Data Direct has nearly 30 nationalities represented in a roster of around 580 employees. Pictures supplied

According to the Ministry of Foreign Affairs, there are more than 200 nationalities living in the UAE, with 10% Emiratis and an eclectic mix of expatriates. That is more than the member states registered with the United Nations at 195.

As a leading group handling the customers of many government and private companies, the DDG roster is an ideal microcosm of the varied and colourful mix of religions, race, ethnicity, caste or creed. “Many call centres in the UAE try to cater to the top nationalities by numbers among the population by keeping a dedicated option for customers to converse in the language of preference,” said Dalmia.

Data Direct keeps gender equality a priority just as being an equal opportunity employer.

“We also keep evolving and try to incorporate inclusion to the best extent possible, even if there is only so much you can do.”

Girish Ojha, the chief human resource officer, agrees. “While language can be a barrier at times, our instructions to the staff is to be understanding and try to reach out to them in all means possible. On a daily basis, with each call that tries to reach out to our clients through us, our employees are duty bound to make data available through any source of contact possible.”

One of the key members of Data Direct, on condition of anonymity, said: “I am a global citizen when I am here in the UAE. The charm of working in this country and at this workplace is that you get to learn so much about the world without travelling anywhere.”

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UP Nawabs Set for Debut in AD T10 League

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The AD T10 League is proud to introduce its newest franchise, UP Nawabs, owned by philanthropist and venture capitalist Lavish Choudhary. Originally from Uttar Pradesh, Choudhary’s journey from Ghaziabad and Muzaffarnagar reflects his deep connection to his roots and a lifelong passion for cricket. This new venture allows him to combine his love for the sport with his strategic investment approach to create a team that represents the spirit and resilience of Uttar Pradesh.

Lavish Choudhary, an ardent cricket enthusiast, shared his aspirations for the team: “Cricket has been a fundamental part of my life, and owning a franchise in the AD T10 League is a dream realized. With UP Nawabs, I aim to bring the pride of Uttar Pradesh to the global stage and establish our presence as a formidable contender in the league.”

The UP Nawabs are ready to make a strong debut in the upcoming 8th season of the AD T10 League, armed with a talented lineup of players including explosive wicketkeeper-batsman Rahmanullah Gurbaz, dynamic fast-bowler Tymal Mills, power-hitting batsman Andre Fletcher, skilled leg-spinner Adil Rashid, and accomplished top-order batsman Dawid Malan. The blend of international talent positions the team as a competitive force as they prepare to mark their arrival.

The AD T10 League’s 8th season will be hosted at Zayed Cricket Stadium in Abu Dhabi, which has become the new home of T10 cricket, offering a platform for rapid 90-minute matches that captivate audiences with just 120 balls per game. The format’s immense popularity since its inception in 2017 has established it as a fast-paced spectacle, expected to attract over 100,000 fans this season.

With Lavish Choudhary’s commitment to excellence and leadership, the UP Nawabs aim to make a significant impact in the tournament and bring pride and recognition to Uttar Pradesh.

About Lavish Choudhary
Lavish Choudhary is a renowned philanthropist and venture capitalist with a diverse portfolio spanning technology, hospitality, and sports. As a native of Uttar Pradesh, he has dedicated his career to empowering communities and promoting sportsmanship. Through his latest venture, UP Nawabs, he aspires to inspire young cricketers and fans from his home state.

This version focuses on the 8th season of the AD T10 League and aligns with the context of UP Nawabs’ debut.

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Colliers Project Leaders, Middle East secures $250-million World Trade Center, Yerevan project

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Leading diversified project management firm, Colliers Project Leaders – Middle East, has won the mandate to deliver end-to-end project management solutions for Armenia’s new World Trade Center in Yerevan, valued at USD ~250 million. A public-private partnership between the Armenian government and Renshin Ltd., the project is designed to be a state-of-the-art mixed-use development that will be home to commercial spaces, offices, retail outlets, hotels and exhibition halls. Well known for its expertise in the real estate industry and project management, Colliers has a proven track record of delivering large-scale, marquee projects including the World Trade Center in Bengaluru, India.

Colliers Project Leaders has a growing presence in the Middle East and has earned widespread recognition for its delivery of superior projects over the years, across segments like infrastructure, residential, education, healthcare and office. Known for its visionary leadership and the adoption of advanced tools and technologies, the firm has been redefining project management in the Middle East.

“We have always placed a strong emphasis on consistently growing our capabilities to keep up with the needs of the market. Whether it is the adaption of global best practices or the development of pioneering technologies, our end goal has always been to deliver superior outcomes. A project of this scale requires industry-leading strategic and technical expertise, which is our proven capability. We are grateful to Renshin Limited and the Government of Armenia for entrusting us with this marquee assignment and look forward to collaborating with our internal and external stakeholders in Middle East, India and Georgia to bring it to life.”, says Sankey Prasad, Chairman & Managing Director, Middle East & India, Colliers.

“The World Trade Center Yerevan project is a mixed-use, net-zero, landmark real estate development promising to become the new face of Yerevan. To deliver upon this promise, we are engaging the top talent, top expertise, and top global firms. After a rigorous and tough tendering process, we are glad to announce that Colliers Project Leaders were selected to become our trusted partners. We are especially happy and proud that our project has triggered Colliers International Group Inc. – Nasdaq & Toronto listed, Canada-based global professional services and investment management company, specializing in real estate, to enter Armenia and set up a permanent presence. This move is fully aligned with WTCY mission to promote international business relationships and expand Armenia’s participation in the world trade and investment. Looking forward to work with our esteemed Colliers colleagues in this unique endeavour”, says Artashes Tonoyan, CEO & Executive Committee Chair, World Trade Center Yerevan.

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World Tennis League announces partnership with sportswear brand XRT

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The World Tennis League (WTL) has announce their partnership with XRT, the premium British performance and sportswear brand, ahead of its eagerly anticipated third season. This collaboration promises to redefine the synergy between athletic performance and sports fashion, enhancing the experience for players and fans alike.

Set against the backdrop of the iconic Etihad Arena, the World Tennis League Season 3 will take place from December 19 to 22, 2024. The stellar lineup of tennis stars, including Iga Swiatek (Women’s World No. 1), Elena Rybakina (Women’s World No. 5), Daniil Medvedev (Men’s World No. 5), Andrey Rublev (Men’s World No. 7), and Taylor Fritz (Men’s World No. 6), is set to ignite the courts with unparalleled excitement and competitive spirit.

The partnership with XRT marks a significant milestone for both the WTL and the brand. This collaboration will hope to allow the players to perform at their highest level while looking their best, both on and off the court.

“We are delighted to join forces with the WTL, a league that shares our commitment to excellence and innovation. With this partnership, we hope to elevate the performance standards for the players, and also enhance the overall experience for the fans, who can look forward to exclusive XRT merchandise and activations throughout the event,” said Bilal Valli from XRT.

The World Tennis League Season 3 promises to be bigger and more thrilling, with a blend of top-tier tennis action and world-class entertainment. The addition of XRT as a partner enhances the league’s prestige, setting a new benchmark for sports events worldwide. Concert ticket holders can enhance their WTL experience by securing a discounted add-on Tennis ticket for the day’s matches. Tickets are available at etihadarena.ae

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