Dubai’s Roads and Transport Authority (RTA) has announced a major naming rights deal that will see Jebel Ali Metro Station rebranded as National Paints Metro Station for the next decade.
The move follows a partnership between National Paints Factories Co. and Hypermedia, in coordination with Mada Media, the RTA’s exclusive naming rights concessionaire. The deal positions the metro station, located in the heart of the Jebel Ali Free Zone, one of Dubai’s most active industrial corridors, as a powerful branding platform.
A Strategic Public-Private Collaboration
Abdul Mohsen Kalbat, CEO of RTA’s Rail Agency, said the agreement reflects the government’s ongoing efforts to deepen collaboration with the private sector while opening new doors for business and employment.
Mada Media CEO Mohamad Al Hammadi echoed the sentiment, calling the deal a new chapter in turning metro stations into high-impact media zones. National Paints Managing Director Samer Sayegh added that the renaming aligns with the company’s commitment to supporting the UAE’s urban and infrastructure development.
What’s Next?
The transition will roll out gradually between July and October 2025, during which all signs, maps, digital boards, mobile apps, and onboard announcements will be updated to reflect the new National Paints Metro Station branding.
The station is part of Dubai Metro’s Red Line, serving a key economic zone that’s home to major industrial players and logistics operations.