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Dubai launches first global travel content academy

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Dubai is taking tourism marketing to the next level with the launch of the Beautiful Destinations Academy, Powered by Dubai, a first-of-its-kind global programme designed to train the next generation of content creators for the travel industry.

The initiative is a partnership between Visit Dubai (Dubai Corporation for Tourism and Commerce Marketing) and the international media company Beautiful Destinations. It aims to set new global standards in travel content creation, equipping creators with both creative and commercial skills to meet the rising demand for top-quality digital marketing in tourism.

Building the Future of Travel Marketing

Issam Kazim, CEO of Visit Dubai, said the project shows Dubai’s ongoing commitment to creativity and innovation in tourism:

“By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in.”

The initiative supports the Dubai Economic Agenda (D33), which aims to position the city as a global leader in both business and leisure.

Addressing the Skills Gap

Beautiful Destinations CEO and founder Jeremy Jauncey said social media now plays a major role in travel decisions:

“Research shows 76% of travel choices are influenced by social media content, but only 24% of tourism brands have in-house teams able to produce the quality of content needed.”

The Academy aims to bridge this gap by training a new wave of skilled creators ready to deliver platform-native, high-impact content that inspires travel.

A Global Standard for Content Creators

Based in Dubai, the Academy will introduce formal training and certification for travel content creators — a move that could professionalise a field that has, until now, remained largely informal.

The curriculum blends creativity with marketing know-how and offers tourism brands access to a vetted network of certified content creators. It also promotes diversity by nurturing talent from around the world, ensuring travel storytelling reflects a wider range of voices and styles.

“We’re essentially creating a new professional category within the tourism ecosystem,” Jauncey explained. “Our goal is to make Academy certification the industry standard for travel content creators.”

As Dubai continues to position itself at the forefront of the global creator economy, expected to hit nearly $500 billion by 2027,  this partnership sets a bold new vision for the future of travel marketing.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Education

Dubai Police Academy launches one-year master’s in cybersecurity

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Dubai Police Academy has unveiled a new master’s degree in cybersecurity, the first of its kind among police colleges in the Arab world. The one-year programme, which begins in December 2025, comes with tuition fees of Dh60,000 and is open to both UAE citizens and residents.

Dr Ebtsam Al Awadhi, Director of Graduate Studies at the academy, said the degree will cover four key areas: policies and management, digital forensics, digital infrastructure and security, and scientific research and publishing. Unlike traditional police academic programmes that usually take two to three years, this one is designed to be completed in a single year, requiring 30 credit hours across three semesters and a summer term.

Eligibility/Admission
Applicants must hold a bachelor’s degree in law, security sciences or a related field from a university recognised by the UAE Ministry of Higher Education, with a minimum GPA of 3.0. At least five years of professional experience in cybersecurity is required, alongside English proficiency (IELTS 5.5, TOEFL CBT 5.5, TOEFL IBT 550, or equivalent). Candidates must also pass an academic exam and a personal interview.

Industry-driven approach
Dr Saeed Al Rashdi, a cybersecurity expert, said the programme has been designed in line with market needs. “Practical training will take the largest share, supported by theoretical study, and industry specialists will deliver the teaching,” he explained.

Cybercrime expertise
Dubai Police has been at the forefront of tackling digital crime, with its Criminal Data Analysis Centre working alongside the CID to use AI and advanced systems for detecting criminal hotspots and predicting cyber threats. The force has successfully disrupted high-value cyber fraud operations, including tracking a gang behind a multi-billion-dirham scam.

Graduates of the new programme will be well-placed to support such missions, with strong prospects for roles in the cybersecurity sector, and potentially within Dubai Police’s own cybercrime units.

Registration is now open on the Dubai Police Academy website, with the first intake expected to include 15–20 students.

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Parents, students benefit as RTA upgrades 10 school zones across Dubai

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Dubai’s Roads and Transport Authority (RTA) has completed a series of traffic improvements in 10 busy school zones across the city, making life easier for parents, students, and staff.

The works, carried out over the summer break, covered areas such as Al Warqa 1, 3 and 4, Al Safa 1, Al Barsha 1, Al Garhoud, Al Mizhar 1 and 4, Al Qusais and Al Barsha South, benefiting 27 schools in total.

What changed?

  • Wider roads and smoother traffic flow
  • New entrances and exits to ease congestion
  • More parking for parents and staff (up to 90% more in some places)
  • Safer pedestrian features, including signals and traffic-calming measures

The RTA says some zones have already seen traffic flow improve by up to 40 per cent.

Work is still underway in other school areas like Umm Al Sheif, Al Warqa, and Al Barsha. The project is being carried out in coordination with Dubai Police to ensure safety for students and families.

Parents and school bus drivers are also urged to follow safety rules, use designated drop-off zones, and stay alert around schools.

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Abu Dhabi Police warn drivers: Stop for school buses or face 1,000 and 10 black points

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Abu Dhabi Police has reminded motorists that they must come to a complete stop at least five metres away when a school bus activates its side-mounted stop sign arm. The rule applies to drivers approaching from both directions to ensure students can cross the road safely.

Penalties for violations

  • Fine: Dh1,000
  • 10 traffic points
  • All violations will be detected electronically

Rules for school bus drivers
To avoid traffic disruption, bus drivers must follow these guidelines when using the stop arm:

  • Stop directly in front of a student’s home (unless blocked by construction or obstacles).
  • Avoid stopping at public bus stops on highways or major roads, which are unsafe for students.
  • Do not activate the stop arm while a student is still inside the home.
  • Misuse of stop arms, such as activating them in prohibited areas, may allow other drivers to contest violations.

Both drivers and bus operators must strictly follow school bus safety rules to protect children and ensure smooth traffic flow across the emirate.


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