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Dubai Police issue urgent warning over fake Eid sacrifice ads

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As Eid Al Adha approaches, Dubai Police has issued a fresh warning to residents about a growing wave of online scams involving fake sacrificial animal sales.

Authorities say fraudsters are exploiting the festive season by posting deceptive advertisements on social media platforms and unverified websites, offering sacrificial animals at unusually low prices to lure unsuspecting buyers.

How the scam works

According to Dubai Police, scammers typically:

  • Post fake advertisements using stolen or fabricated images
  • Offer special deals and unrealistically low prices
  • Ask buyers to make advance payments to reserve or deliver the animal

Once the money is transferred, the fraudsters disappear, leaving victims without the animal or any way to recover their funds.

Police urge residents to stay alert

Officials warned residents not to be misled by:

  • Prices that seem too good to be true
  • Exaggerated promotional offers
  • Unknown social media sellers

Instead, the public is being advised to:

  • Deal only with accredited and trusted sellers
  • Use official platforms and verified suppliers
  • Avoid transferring money to unverified accounts

How to report fraud

Dubai Police also urged residents to immediately report suspicious accounts or scam attempts through:

  • The official eCrime platform
  • The non-emergency hotline 901

Authorities stressed that community awareness and cooperation remain key to preventing cyber fraud during the Eid season.

With online scams becoming increasingly sophisticated, Dubai Police are reminding residents of one simple rule this Eid: If an offer looks unrealistically cheap, think twice before paying.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Business

Bank fraud in UAE: New measures in place to protect residents from money scams

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From convincing phone calls by fake bank officials to bogus shopping websites designed to steal credit card details, financial scams are growing increasingly sophisticated across the UAE.

In response, federal authorities, the Central Bank, and police forces are rolling out a multi-layered defence strategy designed to intercept fraud before it reaches consumers.

The approach focuses on three core pillars: making scams harder to execute, speeding up real-time detection, and providing direct avenues for victims to report crimes and recover losses.

Central Bank mandates

The Central Bank of the UAE (CBUAE) has significantly increased compliance requirements for all licensed financial institutions, shifting the burden of fraud detection directly onto banks.

  • Phasing Out SMS OTPs: The CBUAE is pushing institutions away from single-factor, SMS-based one-time passwords, favouring biometric verification and dynamic app-based authentications to combat SIM-swap and phishing attacks.
  • Anti-Fraud Hub: The regulator established the Central Bank Anti-Fraud Operations Centre (CAFOC) to enable real-time threat monitoring, rapid incident response, and instant data sharing across UAE financial entities.
  • Strict monitoring: Banks are legally required to maintain continuous monitoring systems to flag suspicious transactions, combat social engineering, and immediately report unauthorised activities.

Safety for online shoppers

With cybercriminals increasingly targeting online shoppers, the UAE’s consumer protection framework now treats digital storefronts with the same legal scrutiny as physical retail.

  • E-Commerce Regulations: Federal Decree-Law No. 14 of 2023 sets clear technical standards, legal liabilities, and data protection rules for digital trading platforms operating in the country.
  • Tougher Anti-Counterfeit Penalties: Federal Decree-Law No. 42 of 2023 on Combating Commercial Fraud equips authorities to crack down on fraudulent sellers, corrupt goods, and misleading online commercial practices.
  • Statutory Rights: Federal Law No. 15 of 2020 guarantees data privacy, fair dispute settlement, and monetary compensation for consumers facing fraudulent domestic transactions.

Where residents can report scams 

Authorities urge residents never to absorb financial losses quietly. Several official channels provide dispute resolution and criminal reporting:

  • Ministry of Economy and Tourism: Handles formal consumer disputes, misleading sales complaints, and requests for product recalls, facilitating amicable settlements or judicial referrals.
  • Dubai Police e-Crime Platform: Provides a dedicated portal for reporting cybercrime, identity theft, and electronic banking fraud.
  • Local Consumer Protection Departments: Each emirate maintains direct channels to investigate deceptive trade practices and unauthorised merchant activity.

Scam warning: Dubai Police recently warned against fraudulent Consumer Protection websites that lure users into downloading remote-access apps, allowing criminals to hijack devices and drain linked bank accounts.

Do’s and Don’ts to keep your accounts safe

While state-level defences continue to tighten, personal vigilance remains essential:

  1. Don’t share details: No bank or government entity will ever ask for your password, PIN, or multi-factor authentication code via phone, email, or WhatsApp.
  2. Don’t give remote access: Never download third-party software (such as AnyDesk or TeamViewer) at the request of an unsolicited caller.
  3. Do URL check: Check domain spellings carefully and ensure e-commerce platforms use verified, secure payment gateways before entering card numbers.
  4. Don’t wait, act immediately: If you suspect compromised details or notice an unauthorised charge, freeze your card via your banking app and notify your bank’s fraud unit without delay.

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Crime

Thinking of buying cheap car insurance on social media? Here’s what Dubai Police advise

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Drivers in the UAE are being warned about a growing online scam involving fake car insurance offers advertised through social media.

Dubai Police has urged motorists to be particularly cautious of insurance deals promoted at unusually low prices, warning that such offers could be designed to trick people into handing over money or sensitive personal information.

Fraudsters may use social media advertisements and fake accounts to make their offers appear genuine, creating the impression that drivers are dealing with a legitimate insurer or authorised insurance broker.

How the fake insurance scam works

The scam typically starts with an attractive insurance offer that appears significantly cheaper than normal market rates.

Drivers looking for a cheaper policy may be directed to communicate with the advertiser or make a payment before receiving legitimate documentation.

In some cases, scammers may also attempt to obtain sensitive information such as identification documents, vehicle registration details or banking information.

Dubai Police is urging motorists not to let a low price override basic checks.

Warning signs drivers should look out for

Several red flags indicate an insurance offer is fraudulent.

Extremely cheap premiums

A price that is dramatically below what other insurers are offering should immediately raise suspicion.

Scammers often use unusually low prices to create a sense of urgency and persuade potential victims to act before checking the provider.

Fake social media accounts

Fraudsters can use social media profiles, advertisements and sponsored posts to impersonate established insurance companies or authorised brokers.

A professional-looking profile or advertisement does not necessarily mean the seller is legitimate.

Requests for immediate payment

Drivers should be wary if an advertiser asks them to transfer money quickly or provide financial information before the policy and company have been independently verified.

How to check if a car insurance offer is genuine

Dubai Police recommends taking precautions before making any payment or sharing personal information.

Verify the insurance provider.

Deal only with officially licensed insurance companies or authorised brokers operating in the UAE.

Check the offer independently.

Instead of relying on links or contact details supplied through a social media advertisement, contact the insurance company through its official website or verified customer-service channels.

Protect your personal and financial information.

Do not provide identification documents, vehicle registration details, bank card information or other sensitive data until the provider has been confirmed as legitimate.

Don’t let a cheap deal become an expensive mistake

A heavily discounted insurance offer may look tempting, particularly when motorists are trying to reduce their annual vehicle expenses.

But if an offer appears too good to be true, drivers should pause and verify it before paying.

A few minutes spent checking an insurer’s credentials could help prevent financial loss and the misuse of personal information.

Dubai Police’s latest warning forms part of wider efforts to raise awareness of online fraud and encourage residents to be more cautious when dealing with unsolicited offers on social media.

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Business

UAE cracks down on fake and unsafe goods: Suppliers given 24-hour deadline to clear items

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Businesses caught dealing in counterfeit, adulterated, or spoiled goods in the UAE now have just 24 hours to clear them off the shelves or face swift state intervention, under tough new commercial fraud regulations that have officially taken effect.

The new rules, outlined in Cabinet Resolution No. 107 of 2026 (the Executive Regulations of Federal Decree-Law No. 42 of 2023), significantly ramp up consumer protections. They grant authorities sweeping powers to raid premises, seize stock at the violator’s expense, issue public alerts, and order rapid product destruction.

The 24-hour countdown

Once the Ministry of Economy and Tourism or local authorities flag a non-compliant item, the clock starts ticking immediately. Suppliers must halt sales on the spot and execute four mandatory steps within 24 hours:

  • Clear shelves and warehouses: Remove every affected batch from inventory.
  • Alert supply chains: Notify downstream retailers and distributors to pull the products within the same 24-hour window.
  • Recall active stock: Initiate steps to recover items already in circulation.
  • Provide proof: Submit verified evidence to authorities confirming total withdrawal.

Miss the deadline? Expect the bill

Suppliers dragging their feet won’t stall enforcement.

Under Article 8, if a business fails to clear offending stock within 24 hours, government authorities will step in and clear markets and warehouses themselves within the following 48 hours, billing the non-compliant supplier for the entire operation.

Seizures, storage fees, and public name and shame

Authorities now hold expanded legal teeth to intervene early:

  • Impounding stock: Suspected goods can be seized, locked in designated storage facilities, and held during lab testing, with all warehousing fees charged directly to the offender.
  • Public consumer alerts: Regulators can publicly broadcast warnings naming the product type, description, and trademark to warn shoppers against dangerous goods.

Heavy penalties for violators

Ignorance is no longer an easy defence. Administrative penalties will hit anyone caught knowingly trading fraudulent goods, or anyone who should have reasonably known based on their industry expertise that the product posed a health and safety risk.

Regulators are paying particularly close attention to:

  • High-risk goods: Medicines, organic foods, and agricultural supplies.
  • Recycled hazards: Goods previously declared unfit for use that were reintroduced into the market.
  • Profiteering & tampering: Counterfeit items bought for alteration, repackaging, or unlawful resale.
  • Deceptive advertising: Products promoted with false claims regarding origin, ingredients, or quality standards.

Fast-track destruction: 15-day limit

Once a competent court or the Supreme Committee issues a formal ruling, authorities won’t let fake items linger in storage. Under Article 18, confiscated counterfeit and spoiled products must be destroyed within 15 working days, closing the door on unlawful resale.

For consumers, the revamped framework delivers stronger market surveillance and faster removal of hazardous goods. For traders, retailers, and distributors across the UAE, it sends a clear signal: compliance is non-negotiable, and slow reaction times will come with steep financial and legal costs.

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