A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, attended a special ceremony marking the 25th anniversary of The Executive Office, a key driver of Dubai’s transformation and innovation.
Founded by Sheikh Mohammed, The Executive Office serves as the strategic engine behind Dubai’s government decisions. It operates as a think tank, policy lab, and accelerator of future-focused projects. Its mission: to turn bold ideas into action and guide Dubai’s journey toward global leadership.
Sheikh Mohammed praised the team for their role in shaping Dubai’s progress, calling The Executive Office “a source of exceptional ideas, an accelerator of change, and a launchpad for the future.”
Among its landmark initiatives:
Dubai International Financial Centre (DIFC), launched in 2004, now hosts 6,920 companies, over 46,000 employees, and manages $700 billion in assets.
Smart Dubai, now Digital Dubai, has positioned the city as a global leader in digital transformation.
The Dubai Council, launched in 2020, drives transformative government reforms.
The Dubai Future Foundation, which created the Museum of the Future and launched the Dubai Future District Fund.
MBRGI, the region’s largest humanitarian foundation, reached 149 million people across 118 countries in 2024.
The Hatta Development Plan, revitalising the region with tourism and sustainable growth.
Sheikh Mohammed reaffirmed the Office’s vital role in advancing Dubai’s strategic vision: “Twenty-five years of achievement fuels our drive for further transformation and global leadership.”
With continuous foresight, strategic planning, and a commitment to innovation, The Executive Office remains at the forefront of Dubai’s journey toward becoming the world’s most agile and forward-thinking city.
As tensions between Israel and Iran intensify, now with the US involved, experts say the impact could soon be felt far beyond, hitting your wallet in the form of rising fuel, food, and living costs.
Oil prices are already climbing, and economists warn there’s more to come.
Why Oil Prices Are Rising
The Middle East is home to some of the world’s biggest oil producers, and any conflict in the region quickly rattles global markets. Following the US bombing of Iranian nuclear sites, oil prices jumped 3 per cent, and further escalation could push prices well past $100 per barrel, according to experts.
If the Strait of Hormuz shuts down, the supply will be disrupted, and oil prices could spike.
About 20 per cent of the world’s oil supply passes through the Strait of Hormuz, and if it closes, it will send shockwaves across energy markets and supply chains.
What This Means for Everyday People
Higher oil prices affect much more than just what you pay at the pump. Here’s how:
Fuel and energy costs: Expect higher prices for petrol, electricity, and cooking gas.
Food and goods: Rising transport and production costs lead to more expensive groceries, clothing, and everyday items.
Government budgets: Countries that subsidise fuel, like Indonesia and India, could face serious pressure on public spending.
Who’s Most at Risk?
Countries in Asia and some European nations are vulnerable because they rely heavily on oil imports from the Middle East. India, for example, imports around 85 per cent of its crude oil, while Indonesia brings in about 60 per cent. Countries like Thailand and the Philippines also depend on Gulf oil.
If oil prices increase by $10–20 per barrel and stay high:
India’s oil import bill could grow by $30–40 billion annually
Indonesia could face cuts to welfare and infrastructure spending
Some governments may have to choose between fighting inflation or keeping currencies stable
Are There Any Alternatives?
Not really, not in the short term. Oil reserves might provide a short-term buffer, but they won’t last long.
Without substitutes, prices will need to rise to reduce demand, meaning households and businesses will feel the pinch.
The growing conflict in the Middle East could soon mean:
If you’ve ever squeezed your way through Burj Khalifa-Dubai Mall Metro Station during New Year’s Eve or a long weekend, you’ll be thrilled to hear this: A massive expansion is on the way to make your commute smoother and quicker.
Dubai’s Roads and Transport Authority (RTA), in partnership with Emaar Properties, has just announced that the station, one of the city’s busiest and most popular, is getting a major facelift. The upgrade will boost its capacity from 7,250 to 12,320 passengers per hour. That’s a 65 per cent increase.
The upgrade comes as the city gears up to accommodate a growing number of residents, tourists, and event-goers, especially during big celebrations like UAE National Day and New Year’s Eve, when crowds surge past 110,000 at this station alone.
Here’s what’s changing:
The station’s area will increase from 6,700 to 8,500 square metres
Daily capacity will reach up to 220,000 passengers
More escalators and elevators to ease crowd flow
Separate gates for entry and exit to streamline movement
Wider concourse and platform areas
Enhanced pedestrian bridges and easier access
More fare gates and retail spaces
Mattar Al Tayer, Director General and Chairman of the RTA Board, said the move is a direct response to the steady rise in metro usage at this stop, which connects commuters to Downtown Dubai, Burj Khalifa, Dubai Mall, and the bustling Boulevard.
The numbers prove it: From 6.13 million passengers in 2013, the station jumped to over 10.57 million in 2024, that’s nearly 58,000 people passing through every single day.