It is the new power that can break the monopoly of traditional premium car brands.
This is the heartfelt praise of Exeed brand, issued by dozens of well-known Russian media after many days of a comprehensive test ride and drive. Less than a year after its launch, Exeed has won the “Breakthrough of the Year” award in Russia in 2019 and won unanimous praise from users in respect of the product, service, and brand.
Exeed is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands. It is expected to be released in Kuwait very soon.
As a new high-end brand, Exeed impressed the world with its bold design, luxury interior, and intelligent human-car interaction at the Frankfurt Motor Show in 2017. Exeed stands shoulder to shoulder with traditional high-end automobile brands because of its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture.
Munich, Germany, is the location of EXEED’s European R&D center. Nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture.
Exeed European R&D Center has a profound accumulation, which originated from the cooperation with Quantum LLC. The two sides continue to explore automotive forward-looking technologies with the determination and courage to revolutionize the automotive industry.
The strong alliance of the two sides has brought together over 100 designers and engineers from BMW, Jaguar Land Rover and other companies with first-class European standards and rich experience.
At the same time, it also attracted a number of automotive legends. Gert Hildebrand, former design director of BMW in Germany, was responsible for the design of many classic BMW models; Klaus Schmidt was served as the chief performance and chassis engineer of BMW in Germany, and in charge of the M series chassis development of BMW’s high-performance car, which accumulated rich experience and reputation in the industry; Peter Matkin is the former Jaguarchief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and former chief stylist of BMW.
These European auto masters, with their profound experience accumulation, endows EXEED with pure European high-end fashion, and integrates the design concept of future cars.
Based on its strong core research and development capabilities, Exeed has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and strict industry standard, Exeed achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of electronic stability system of the body with Bosch, creates a very explosive and smooth power system with BorgWarner, and explores the new standard of vehicle occupant protection with Autoliv.
Thanks to the cooperation with Quantum, the technical layout of European R & D center, and the joining of top European and American partners, Exeed has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experience of European automobile industry, Exeed has continuously explored the limit boundary of automobile design and manufacturing.
A journey on Etihad Rail’s Abu Dhabi–Fujairah passenger service is getting a distinctly Emirati flavour.
Passengers travelling between the two emirates can now enjoy an onboard menu inspired by the UAE’s culinary traditions, with dishes and drinks designed to bring local flavours into the modern rail experience.
The menu, created by Capital Catering, the food and beverage arm of ADNEC Group, was developed around the concept A Journey Through the Emirates.
The idea is simple: as passengers travel through the UAE, they can experience some of the country’s flavours and hospitality along the way.
What’s on the Etihad Rail menu?
The menu uses ingredients closely associated with Emirati cuisine and hospitality, including dates, saffron, cardamom, local honey and Arabic coffee.One of the standout dishes is a contemporary interpretation of machboos, a traditional rice dish.
The Etihad Rail version features slow-braised short rib served with fragrant Emirati-spiced rice, combining familiar flavours with a more modern presentation.
The menu has been designed to cater to different journey times, with options available for breakfast, lunch, dinner and snacks.
Passengers travelling in both Comfort and Premium classes have access to specially curated selections.
There’s a menu for younger passengers too
Families travelling by rail haven’t been overlooked.
Etihad Rail has introduced a dedicated children’s menu, designed to make the onboard dining experience more accessible for younger passengers.
The offering forms part of the railway’s wider effort to create a comfortable and welcoming experience for families and travellers of different ages.
Passengers get a taste of Emirati hospitality
For a limited period marking the launch of passenger services, travellers are also being welcomed with a complimentary Ghaf Juice Shot.
The drink takes its inspiration from the UAE’s national tree, the Ghaf.
Passengers can also enjoy locally inspired chocolates in flavours including:
Seven spices
Date and caramel
Gahwa and cardamom
Traditional Arabic coffee is also available onboard, alongside fresh juices, specialty coffees and premium teas.
Together, the selection gives passengers more than a conventional train meal — it introduces elements of Emirati hospitality during the journey itself.
Who created the Etihad Rail menu?
The menu was developed by award-winning chef Maitha Warshaw, a UAE culinary talent known for presenting Emirati flavours through contemporary techniques.
Warshaw has represented the UAE internationally, including serving as Executive Chef of the UAE Pavilion at Expo 2025 Osaka.
Her approach focuses on taking familiar elements of Emirati cuisine and presenting them in ways that appeal to modern diners while retaining their cultural identity.
More than just a train journey
For Etihad Rail, the food offering is intended to become part of the overall passenger experience rather than simply an onboard service.
The railway says the journey is an opportunity for passengers to experience different aspects of the UAE, from the landscapes outside their windows to the country’s food, traditions and hospitality.
That means travellers on the Abu Dhabi–Fujairah route can experience a modern form of transport while also getting a culinary introduction to the country.
For passengers, the new menu adds another layer to the Etihad Rail experience, offering a taste of Emirati culture while the train carries them across the UAE.
UAE residents looking for something to do after sunset can turn their eyes to the sky tonight as the Perseids meteor shower makes an appearance.
For the best chance of seeing the celestial display, darker locations away from the bright lights of the cities could be worth the drive. The UAE’s mountainous areas, including Jebel Jais and Jebel Hafeet, are among the cooler options for spending an evening outdoors.
The meteor shower arrives as the country experiences another hot summer day, with temperatures expected to reach 45°C in Dubai, Abu Dhabi and Umm Al Quwain.
Where can you watch the shower in the UAE?
The UAE’s mountainous regions can offer more favourable conditions for stargazing because they are farther from urban light pollution.
Jebel Jais in Ras Al Khaimah and Jebel Hafeet in Al Ain are two popular options for those looking to escape the city lights and watch the night sky.
The National Centre of Meteorology (NCM) expects temperatures in mountainous areas to remain comparatively lower, at around 32°C to 38°C.
If you’re planning to watch from a remote location, choose an established and safe viewing area, and check conditions before setting out.
Chances of rain in the east
While the skies may be the main attraction tonight, the weather earlier in the day could be less predictable in parts of eastern UAE.
The NCM forecasts fair to partly cloudy conditions, with the possibility of convective clouds developing over eastern areas during the afternoon.
That could bring rainfall to places such as Fujairah, Kalba and Khor Fakkan.
Sea conditions remain slight
The NCM expects slight sea conditions in both the Arabian Gulf and the Sea of Oman.
Anyone planning marine activities should check the latest official forecast before heading out.
So while the UAE remains firmly in summer mode, tonight offers residents a chance to swap city lights for the night sky and look out for the Perseids.
Public sector employees in Dubai will get a day off on Friday, August 28, as the emirate marks the birthday of the Prophet Mohammed (PBUH).
The holiday has been announced for authorities, departments and institutions operating under the Dubai Government.
Normal work will resume on Monday, August 31, giving government employees a three-day weekend.
Who gets a holiday?
The holiday applies to employees working for entities affiliated with the Dubai Government.
However, it does not cover everyone working within government organisations.
Employees whose jobs require them to work on shifts, provide services directly to the public or operate essential public-service facilities may still be required to work during the holiday.
Individual government entities will decide the working arrangements for these employees based on their operational needs.
Essential services will continue
The Dubai Government Human Resources Department said arrangements will be made to ensure that public services continue normally during the holiday.
Employees whose roles are essential to maintaining government operations may therefore have different working schedules.
Their working hours will be determined by their respective government departments and authorities.
This approach allows the holiday to be observed while ensuring that critical services and facilities remain operational.
When do Dubai government offices reopen?
Government employees who are covered by the holiday will return to work on Monday, August 31. The Friday holiday, followed by the weekend, means eligible employees will have three consecutive days away from work before returning on Monday.
Why is August 28 a holiday?
The holiday marks the birthday of the Prophet Mohammed (PBUH), an occasion observed across the region.
The Dubai Government Human Resources Department also extended its congratulations to the UAE leadership, citizens and residents on the occasion, wishing the country continued security, prosperity and progress.
For Dubai government employees, the announcement means a three-day break at the end of August, while essential government services will continue operating according to individual departments’ requirements.