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History in the making: Once Upon a Time in Dubai, region’s first original global musical unveils cast, new single

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The excitement around Once Upon a Time in Dubai, the region’s first truly global musical, has reached new heights with the official release of its upbeat anthem Habibi, performed by rising Lebanese star Amanda Maalouf. Known for her powerful vocal range and stage charisma, the Dubai resident takes centre stage in this track as Zeina, one of the lead characters in the show.

Composed by the internationally acclaimed Nazim Khaled and released under Universal Music MENA, this uplifting anthem blends international pop with Arabic rhythms and celebrates the very ‘multicultural heartbeat of Dubai’, according to Stéphane Boukris, the French entreprenuer and creator behind the musical he describes as a ‘genre-bending spectacle’ – all set to bring together Broadway and West End flair, cinematic visuals and a diverse international cast to Dubai for the very first time.

“It is a vibrant, feel-good tribute to the spirit of Dubai,” said Boukris, who previously produced the hit musical Robin Hood that sold over one million tickets across Europe. “The song captures the warmth, ambition and energy that define this city. We wanted a track that resonates with both residents and the world.”

Released this week on all major streaming platforms, Habibi marks a major milestone for the musical set to premiere in December 2025.

The single is accompanied by a stunning video teaser, shot against Dubai’s iconic skyline and desert dunes, reflecting the show’s larger-than-life scale. The song offers a sneak peek into the show’s soundscape, which blends Eastern melodies and Western arrangements – a signature style of the musical.

“Creating Habibi was about capturing the sound of a new Dubai – bold, inclusive, and full of rhythm. It’s a song that blends east and west, tradition and innovation, much like the city itself,” said Khaled, the composer who’s worked with artists like Kendji Girac in the past and whose compositions have garnered billions of views globally.

Once Upon a Time in Dubai tells the story of Will, a young artist who moves from London to Dubai to reunite with his partner, Sophia, and pursue his dream of producing a musical extravaganza. Themes of love, ambition, and Dubai’s vibrant culture are woven into the narrative.

The creators of the show that include director Johan Nus, known in the region for his work on Arabs Got Talent and The Masked Singer and Gilles Papain as the executive producer with experience on major productions like Celine in Las Vegas and Disney World of Colors in California, also announced the full international cast, one that brings together a remarkable ensemble of international talents, each with a unique artistic journey.

Stellar ensemble of international talents

Lebanese singer Amanda Maalouf stars as Zeina, a powerful voice navigating the tension between tradition and ambition. British talent Melissa Jeffrey, a tenacious dancer and singer who began full-time training at just 11 and later earned scholarships at London’s elite Urdang Academy, takes on the female lead role of Sophia. While Joe Woolford, also from the UK and a charismatic rapper whose rise to fame began on The Voice UK and culminated with his Eurovision appearance, plays the male lead Will.

Dubai-based performer Isiako (Khalid) infuses the stage with Mediterranean flair and a mix of reggaeton, soul, and pop as Portuguese vocalist Jessica Alves brings poise and energy to the role of Kim, drawing from her rich experience in Dubai’s live music scene. Dutch musical theatre star Shay Lachman takes on Gautam, adding depth with his classical training and international stage experience from productions across Europe and Asia.

Adding a soulful layer to the production is Canadian-Lebanese singer Enzo S, who plays Elias, the heart of the group. A semi-finalist from The Voice France Season 9, Enzo’s performance is shaped by more than 15 years of global stage experience and a strong academic foundation in jazz and gospel from Montreal’s Concordia University.

Speaking about the diverse ensemble, director Nus said, “We have gathered talent from across continents with each performer bringing their authentic voice and a bit of their culture to the stage. This show could only happen in Dubai.”

The musical is set to debut in December 2025 with a full-scale theatrical production that promises a rich blend of music, dance, and storytelling. “Each of these performers brings a unique voice, story, and spirit to the production,” added Boukris. “This is not just a show — it’s a love letter to Dubai through the eyes and voices of the world.”

Now, with the soundtrack’s first single Habibi available on all major platforms, the countdown to the premiere in December has officially begun.

The musical’s official Instagram handle @ouatidubai and website onceuponatimeindubai.com will continue to release behind-the-scenes footage, interviews, and teaser content in the lead-up to opening night.

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Dubai announces Dh1.5 billion package to protect jobs and support businesses

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Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has approved a fresh Dh1.5 billion economic support package aimed at protecting jobs, easing pressure on businesses and strengthening Dubai’s economy during a challenging period for the region.

The latest measures bring the total value of Dubai’s recent economic support initiatives to Dh2.5 billion, following an earlier Dh1 billion package introduced earlier this year.

The new package includes 33 initiatives that will be rolled out over the next three to 12 months, targeting key sectors including tourism, hospitality, trade, education and customs services.

One of the biggest beneficiaries is Dubai’s hotel and tourism industry, with several major fee relief measures announced to reduce operating costs.

Hotels across the emirate will be allowed to postpone 100 per cent of government sales fees on rooms as well as food and beverage services for three months. The relief applies to hotels, hotel apartments and holiday homes.

Dubai has also postponed the Tourism Dirham fee, a charge applied to hotel stays for up to 30 consecutive nights, for the same period. Hotels will additionally be exempt from permit, postponement and cancellation fees related to events.

Retailers and commercial businesses are also expected to benefit, with Dubai removing additional charges linked to sales campaigns and promotional offers. The move is likely to encourage more discounts and shopping promotions across the city over the coming months.

The package further includes streamlined procedures for residency permit issuance and renewals, although detailed implementation guidelines are yet to be announced.

Other sectors receiving support include education, customs, transport and aviation. Measures include deferred licence renewal fees for educational institutions, payment deferrals in the transport sector, an 80 per cent reduction in customs fines and a 50 per cent cut in fees for renewing civil aviation permits.

In a statement shared on X, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum said the initiatives reinforce Dubai’s economic resilience and competitiveness while strengthening partnerships between the government and private sector.

He added that Dubai remains committed to supporting businesses and residents while continuing to position itself as a leading global economic hub.

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Dubai property boom fuels ANAROCK’s Middle East expansion plans

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ANAROCK Group has announced a major leadership reshuffle as it looks to expand its footprint across the Middle East and Europe, with a strong focus on Dubai’s growing real estate market.

The independent real estate consultancy said the appointments come as the region enters a new phase of growth, driven by rising investor confidence, infrastructure expansion and increasing demand across residential and institutional real estate sectors.

New leadership appointments

Anuj Kejriwal has been appointed CEO, EMEA, while continuing his current role as Founding Partner and Head of Retail Advisory.

In his expanded position, Kejriwal will oversee the rollout of ANAROCK’s institutional advisory services across the Middle East, including capital markets, land services, consulting and valuation.

The company said Dubai will act as the launchpad for its wider regional expansion strategy before moving into broader European markets.

Meanwhile, Aayush Puri has been named CEO – Residential, Middle East and CEO of ANAROCK Channel Partner (ACP).

He will lead the firm’s residential business across the region while continuing to oversee the international operations of ANACITY, the group’s proptech and property management platform.

Focus on Dubai’s growth

According to ANAROCK, Dubai’s real estate market remains one of the key long-term growth drivers for the company, supported by strong economic fundamentals and sustained investor demand.

The firm also plans to hire senior local talent across consulting, residential and capital markets divisions as part of its expansion push.

Anuj Puri, Chairman of ANAROCK Group, said the leadership changes reflect the company’s commitment to strengthening its regional presence and capturing new cross-border opportunities in one of the world’s most dynamic real estate markets.

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New women-focused platform launches in Dubai with regional expansion plans

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A new women-focused platform has officially launched in the UAE with ambitions to become one of the GCC’s leading ecosystems for female empowerment, entrepreneurship and community support.

FEMPOWERMENT was founded by Kirsten Jenna Michaels and Alexander Sailer and aims to support women through business opportunities, coaching, education and networking initiatives.

Launched in Dubai, the platform combines community events, business launch support, workshops, coaching programmes and large-scale experiences designed to help women grow personally and professionally.

At the centre of the initiative is the Women’s Business Launchpad, a programme created to help women set up and scale businesses in the UAE through partnerships with banking, licensing and business service providers.

Founder and CEO Kirsten Jenna Michaels said the platform was designed to move beyond traditional empowerment messaging and focus on creating real opportunities for women.

The platform also features tiered membership programmes offering access to networking events, certifications, workshops and coaching experiences, alongside promotional opportunities for female-led businesses.

Co-Founder Alexander Sailer said the long-term vision is to build a scalable ecosystem that helps women access funding, launch ventures and create sustainable growth opportunities across the region.

Alongside its business and networking focus, FEMPOWERMENT has also pledged to support social impact initiatives, including plans to provide meals for 1,000 labour camp workers in the UAE and contribute to healthcare and education-related causes.

The organisation plans to expand across the GCC and international markets as part of its broader growth strategy.

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