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How a Dubai Firm Built a 1,000+ Workforce in Just 20 Years

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In an era defined by digital transformation and workforce localisation, Data Direct Group – a leading – Dubai-based business process outsourcing company – has emerged as one of the UAE’s largest and most enduring private employers.

Founded in 2002 with a vision to offer reliable, locally grounded customer experience (CX) solutions, Data Direct Group recently surpassed 1,000 + employee milestone in the UAE alone. The company, today employs, more than 1500 people across four GCC countries, quietly redefining what sustainable private sector impact looks like – with a workforce that today represents 35+ nationalities.

“Our story is Dubai’s story — built on ambition, innovation, and a belief in people,” says Rajiv Dalmia, Founder and Chairman of Data Direct Group that marks 23 years of operations this month. “When we started over two decades ago, back in 2002, we had a clear focus: build a company that not only delivers operational excellence but also contributes meaningfully to the economy and society around us. That vision has stayed the same.”

Supporting on-shore employment and Emiratisation

In an industry often driven by offshore outsourcing, Data Direct Group has doubled down on creating meaningful, on-shore employment opportunities within the UAE. Its diverse portfolio includes call centre services, digital onboarding, and IT support — all delivered by a workforce physically present in the country and trained to global standards.

“Our journey reflects not only business resilience, but a deep-rooted commitment to on-shore job creation, inclusivity, and economic value generation,” said Dalmia explaining how this ‘localisation drive’ has allowed the company to support both government and private sector entities across the UAE while aligning with national initiatives such as Emiratisation.

“We’ve never believed in exporting jobs; we’ve always believed in exporting  knowledge and capabilities,” Dalmia notes. “That’s why we’ve invested heavily in building local talent — our growth is measured not just in numbers, but in lives uplifted and careers shaped.”

A true UAE-grown success story

With its roots deeply embedded in Dubai, Data Direct Group has become a textbook example of homegrown enterprise success. From early challenges to regional expansion, the company has retained its core commitment to service, speed, and scalability.

Today, it is trusted by leading names in banking, healthcare, government services, utilities, logistics, and telecom, delivering bespoke business solutions that enhance customer experience and drive digital agility.

“The UAE allowed us to dream big. The leadership here created an ecosystem where entrepreneurs like myself could build something real and long-lasting,” Dalmia says.

One of the UAE’s largest employers in its category

Employing more than 1,500 people in the region and growing, Data Direct Group has carved out a reputation not only for its size but also for its inclusive work environment. With more than 35 nationalities represented, the company mirrors the cosmopolitan fabric of the UAE itself.

“We don’t just talk diversity — we live it every day,” says Dalmia. “Whether it’s a young graduate from Sharjah or a systems analyst from India, we’ve built a space where people from all backgrounds, walks of life and academic qualifications can grow and lead.”

The company’s female participation has also grown steadily over the past decade, particularly in middle-management and client delivery roles — a focus area it aims to accelerate in the coming years.

Driving economic impact beyond numbers

Beyond employment figures, Data Direct Group plays a pivotal role in supporting the business infrastructure of the UAE and wider GCC. From managing millions of customer interactions to helping clients streamline operations, the company’s services are woven into the fabric of everyday business in the region.

This impact translates to cost-efficiencies, customer satisfaction, and scalable support for public services — key drivers of GDP contribution in UAE’s digital economy.

“Economic impact is not just about revenue — it’s about relevance,” Dalmia adds.

“The fact that we’ve been around for over two decades, evolving every step of the way, is proof that you can be relevant, resilient, and responsible — all at once.”

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MIRAL Joins 2026 Abu Dhabi T10 as official experience partner

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Yas Island will become the official experiences partner of the Abu Dhabi T10 for its 2026 edition, under a new partnership between Abu Dhabi Cricket & Sports Hub (ADCSH) and Miral.

Under the agreement, all six Abu Dhabi T10 franchises will be based on Yas Island during the tournament, while a number of events linked to the competition will also be held across the destination.

The partnership will include the tournament’s Trophy Launch, Opening Party and Closing Party, with Yas Island’s attractions and venues forming part of the wider Abu Dhabi T10 experience for players, teams, partners and fans.

“We are thrilled to welcome Yas Island as the Official Experiences Partner of the 2026 Abu Dhabi T10,” said Matthew Boucher, CEO of Abu Dhabi Cricket & Sports Hub and Abu Dhabi T10.

“The island is an unbelievable destination which will provide an exceptional setting for our teams, our players and for many of the tournament experiences.”

Leon Marsh, Miral’s director of events, said the partnership reflected a shared aim of creating experiences for “fans, teams and families alike”.

“Yas Island is the ideal setting for the key moments and flagship events taking place during this year’s Abu Dhabi T10,” he said.

The 2026 Abu Dhabi T10 Draft, held at Hilton Abu Dhabi Yas Island, saw 108 players selected by six franchises: Arabian Aces, Emirates Eagles, Royal Desert Champions, UAE Bulls, United Tigers and Yas Lions.

The tournament will take place at Zayed Cricket Stadium from 7 to 20 November, bringing together international players for the 10-over competition.

The partnership is also intended to promote Abu Dhabi as a destination combining international sport, leisure and entertainment, with Yas Island providing the base for the teams throughout the tournament.

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Dubai-born HOP Events targets 25 cities in global expansion

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A Dubai-founded events company is planning to expand into 25 cities worldwide over the next two years, as it looks to build an international business around music and culture.

HOP Events, founded by Dubai-based entrepreneur Kalpesh Kinariwala, said it aims to stage more than 250 events a year across 75 venues and arenas, reaching more than one million people annually.

Its planned expansion includes London, New York, Doha and Singapore, alongside its existing base in Dubai.

The company has organised concerts featuring artists including A.R. Rahman, Arijit Singh, Lucky Ali, Nancy Ajram, Rahat Fateh Ali Khan and sitarist Rishab Sharma.

HOP now plans to broaden its programme beyond large-scale concerts, with storytelling, art and other cultural events forming part of its international expansion.

“Our goal has never been to build an events company,” Kinariwala said. “We’re building a platform where culture becomes a catalyst for connection.”

The plans were outlined after a recent Dubai event featuring storyteller Laksh Maheshwari.

HOP is the cultural arm of PANTHEON ACR, a Dubai-based venture founded by Kinariwala with interests spanning art, culture and real estate.

Kinariwala said Dubai’s position as a city with a large international population provided the starting point for HOP’s expansion.

The company said its programme over the next 24 months would feature both established international performers and emerging creative talent, alongside storytelling and other cultural experiences.

“The moments people carry with them for years are rarely the biggest,” Kinariwala said. “They are the moments that make us feel connected, inspired, understood or part of something larger than ourselves.”

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New-look Abu Dhabi T10 raises the stakes with star-studded 2026 draft; Naseem, Hales, Amir and Shanaka among top picks

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The 2026 Abu Dhabi T10 Player Draft saw a host of international stars find new homes ahead of the upcoming season, with Naseem Shah (Royal Desert Champions), Noor Ahmad (Emirates Eagles), Muhammad Amir (UAE Bulls), Alzarri Joseph (Arabian Aces), Dasun Shanaka (Yas Lions), Shadab Khan (UAE Bulls), Kusal Perera (Emirates Eagles) and Chris Jordan (Royal Desert Champions) among the headline names selected.

The Draft also saw several of the UAE’s leading players join the six franchises, underlining the growing depth of local talent in the reimagined Abu Dhabi T10. Alishan Sharafu (Arabian Aces), Aayan Afzal Khan (Royal Desert Champions), Muhammad Waseem (Royal Desert Champions), Haider Razzaq (Emirates Eagles), Muhammad Rohid (UAE Bulls), Ansh Tandon (Yas Lions) and Luqman Faisal (Emirates Eagles) were among the prominent UAE selections.

Awais Ali Shah (United Tigers), Dhruv Parashar (Royal Desert Champions), Harshit Kaushik (Emirates Eagles), Wali Muhammad (UAE Bulls), Adithya Shetty (United Tigers), Haider Ali (Yas Lions) and Vriitya Arvind (Arabian Aces) were also among those selected, further strengthening the UAE presence across the six squads.

The Arabian Aces will have plenty of experience and firepower in their ranks, with Tom Kohler-Cadmore, Sam Billings and Imran Tahir among their notable draft selections. Alzarri Joseph, Richard Gleeson, Dwayne Pretorius and Dunith Wellalage add further bowling and all-round options to a squad that already featured Moeen Ali, Andre Russell and Liam Livingstone as pre-draft signings. The Aces also secured further local and emerging talent to complement their international core.

The Emirates Eagles’ batting stocks feature Alex Hales, KS Bharat, Hassan Nawaz and Kusal Perera, while David Wiese and Chris Green offer valuable all-round options. Noor Ahmad, Rehan Ahmed and Ali Raza further strengthen the bowling department, complementing pre-draft signings Rovman Powell, Shimron Hetmyer and Trent Boult. 

The Royal Desert Champions assembled a formidable side led by the likes of Naseem Shah, Maheesh Theekshana, Dushmantha Chameera and Chris Jordan. Muhammad Waseem, Brandon King and Jayanth Liyanage add batting depth, while Gulbadin Naib and Keemo Paul provide all-round ability. The side already had Nicholas Pooran, Phil Salt and Sherfane Rutherford on board as pre-draft signings.

The UAE Bulls have an abundance of power-hitting options through Andre Fletcher, Aneurin Donald, Khwaja Nafay, Max Bryan and Azam Khan, with Shadab Khan and Khushdil Shah offering all-round depth. Muhammad Amir and Nuwan Thushara add to the bowling attack, while the franchise had already secured Kieron Pollard, Sunil Narine and Romario Shepherd before the Draft. Scotland’s Bradley Currie also joins the squad.

The United Tigers have established international experience with Azmatullah Omarzai, Odean Smith and Mahedi Hasan offering all-round options, while Abbas Afridi and Sufyan Moqim strengthen the bowling resources. The Tigers’ pre-draft haul comprised the Pakistani trio of Fakhar Zaman, Iftikhar Ahmed and Faheem Ashraf. 

The Yas Lions have plenty of experience with James Vince, Dasun Shanaka, Tom Moores and Akeal Hosein among their notable selections. Eshan Malinga and Obed McCoy build their bowling strength, while the Lions had already secured Jason Holder, David Willey and Andries Gous before the Draft. Netherlands’ Aryan Dutt also joins the squad as their Associate Member selection.

Arabian Aces: Moeen Ali, Andre Russell, Liam Livingstone, Alishan Sharafu, Muhammad Arfan, Tom Kohler-Cadmore, Richard Gleeson, Sam Billings, Paul Walter, Alzarri Joseph, Imran Tahir, Salman Irshad, Quentin Sampson, Dwaine Pretorius, Vriitya Arvind, Ibrahim Masood, Amshi De Silva, Dunith Wellalage

Emirates Eagles: Rovman Powell, Shimron Hetmyer, Trent Boult, Haider Razzaq, Luqman Faisal, David Wiese, Noor Ahmad, Alex Hales, KS Bharat, Akif Javed, Hassan Nawaz, Rehan Ahmed, Ali Raza, Chris Green, Harshit Kaushik, Hilal Afghan, Toby Albert, Kusal Perera

Royal Desert Champions: Nicholas Pooran, Phil Salt, Sherfane Rutherford, Ali Naseer, Aayan Afzal Khan, Muhammad Waseem, Naseem Shah, Maheesh Theekshana, Dushmantha Chameera, Luke Wood, Gulbadin Naib, Brandon King, Janith Liyanage, Keemo Paul, Dhruv Parashar, Raizal Nadir, Tajinder Singh Dhillon, Chris Jordan

UAE Bulls: Kieron Pollard, Sunil Narine, Romario Shepherd, Muhammad Rohid, Tahir Zaman, Aneurin Donald, Muhammad Amir, Andre Fletcher, Khwaja Nafay, Nuwan Thushara, Khushdil Shah, Mohammad Wasim Jr, Max Bryant, Azam Khan, Wali Muhammad, Uddish Suri, Bradley Currie, Shadab Khan

United Tigers: Fakhar Zaman, Iftikhar Ahmed, Faheem Ashraf, Zeeshan Naseer, Awais Ali Shah, Azmatullah Omarzai, Sufyan Moqim, Abbas Afridi, Odean Smith, Nurul Hasan Sohan, Shak Mahedi Hasan, Habibur Rahman Sohan, Noor ul Rahman, Shamim Hossain, Adithya Shetty, Noor Ullah Ayubi, Paul van Meekeren, Yasin Patel

Yas Lions: Jason Holder, David Willey, Andries Gous, Ajay Kumar, Ansh Tandon, James Vince, Dasun Shanaka, Eshan Malinga, Karim Janat, Sanjay Krishnamurthi, Tom Moores, Khuzaima Bin Tanveer, Obed McCoy, Kamil Pooran, Haider Ali, Masood Gurbaz, Aryan Dutt, Akeal Hosein

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