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How Millennials and Gen Z are powering UAE’s mobile shopping boom

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Millennials and Gen Z are leading a retail revolution in the UAE, turning their smartphones into their go-to shopping destination. According to the newly released 2025 Global Digital Shopping Index – UAE edition, the country’s youngest consumers are driving the UAE to the top of the global mobile shopping leaderboard.

The report, commissioned by Visa Acceptance Solutions and conducted by PYMNTS Intelligence, surveyed 1,679 consumers and 329 merchants across the UAE. The findings reveal a dramatic rise in mobile-first shopping habits, with Millennials and Gen Z leading the charge.

Mobile is the New Mall

A whopping 67% of UAE consumers used their phones as part of their most recent retail purchase, a 23% increase since 2022. But it’s the younger generations setting the pace:

  • 73% of Millennials shopped using their phones during their last purchase
  • Gen Z isn’t far behind, proving that mobile shopping is second nature to digital natives

These generations are not just buying, they’re reshaping the entire shopping experience, demanding speed, security, and flexibility at every step.

Tech-Savvy, Security-First Shoppers

Younger UAE shoppers are also embracing biometric authentication, like fingerprint or facial recognition, more than ever. 32% of UAE consumers used biometrics in their latest online retail transaction, nearly double the global average of 17%.

What Young Shoppers Value

Millennials and Gen Z in the UAE expect more than just fast checkouts. Their top demands include:

  • Rewards programmes (75%)
  • Free shipping (73%)
  • Price matching (70%)
  • Cross-channel flexibility (53%)—blending in-store, mobile, and desktop shopping

They’re also more likely to shop online for home delivery, with 38% of UAE consumers choosing this convenience in their most recent purchase.

Setting a Global Standard

The UAE now has the highest rate of mobile-based online shopping globally (37%), outpacing Singapore, the UK, and Brazil. Industry experts attribute this to a strong digital ecosystem backed by collaborative efforts between the UAE government, retailers, and fintech partners.

“Millennials and Gen Z are shaping this future—and we’re proud to support it through innovations like Click to Pay,” said Salima Gutieva, Visa’s Vice President and Country Manager for the UAE.

Future of Retail: In Their Hands

The takeaway? Mobile-first isn’t coming, it’s already here, thanks to the tech-savvy preferences of the UAE’s younger generations. Whether it’s a tap, swipe, or biometric scan, Millennials and Gen Z are making mobile shopping the new normal in the Emirates.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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UAE cricketers get a front-row seat with biggest names at Abu Dhabi T10

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UAE cricketers will learn from some of the biggest names in the game at the 2026 Abu Dhabi T10, which runs from 7 to 20 November. Muhammad Waseem will share a dressing room with Nicholas Pooran. Alishan Sharafu will play under Moeen Ali. And Muhammad Rohid will bowl with Kieron Pollard setting his field, while Dwayne Bravo, one of T20 cricket’s most successful bowlers, works with him as UAE Bulls’ bowling coach and mentor.

Several UAE players were picked across the six franchises at the draft on 30 September, and the rules guarantee them time in the middle. Every playing XI must include at least two UAE players.

Royal Desert Champions have Waseem, Aayan Afzal Khan and Dhruv Parashar. Sharafu and Vriitya Aravind are at Arabian Aces, and Rohid and Wali Muhammad at UAE Bulls. Emirates Eagles picked Haider Razzaq, Luqman Faisal and Harshit Kaushik, United Tigers chose Awais Ali Shah and Adithya Shetty, and Yas Lions have Ansh Tandon and Haider Ali.

Several of them have already established their impact at this level. Waseem, the UAE stalwart scored 176 runs at a strike rate of 196 for Quetta Qavalry last season, with a best of 50 not out. Back in 2021 he made 56 not out off 13 balls for Northern Warriors, a half-century that equalled the T10 record for the fastest fifty at the time. He also holds a record US$210,000 contract in the DP World ILT20. Spinner Haider Ali played alongside former India leg-spinner Piyush Chawla at Ajman Titans last season.

Sharafu has seen what this exposure can do. Five years from his debut in the competition, he is an established UAE international, and after playing alongside Moeen at Ajman Titans last season, he joins him again at Arabian Aces.

The opportunity reaches beyond the UAE. Netherlands spinner Aryan Dutt was picked by Yas Lions as their Associate Member selection, and Scotland’s Bradley Currie is at UAE Bulls. USA batter Andries Gous was one of Yas Lions’ three pre-draft signings after scoring 175 runs at a strike rate of 168.3 for Quetta Qavalry last season.

The coaching benches carry plenty of experience too. Andy Flower is head coach of UAE Bulls, Lance Klusener of Arabian Aces and Mickey Arthur of Emirates Eagles. Royal Desert Champions have Robin Singh as team director, and he knows the local game well from his time as the UAE’s director of cricket. At Arabian Aces, the younger players will train and play every day alongside Moeen Ali, Andre Russell and Liam Livingstone.

The first test comes on 7 November, when UAE Bulls and Yas Lions open the tournament at Zayed Cricket Stadium. The final is on 20 November.

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Dubai Investor Expands Global Footprint with London Investment Firm

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A Dubai businessman has launched a London-based investment company to acquire stakes in private and listed businesses in the United Kingdom and international markets.
Hari Shankar Tibrewala, who founded Dubai-based Zenith Global Limited and Zenith Multi Trading DMCC, said the new company, Zenith Global Ventures Ltd, would invest exclusively its own capital.
Based in Berkeley Square, Mayfair, the company will focus on established private businesses, selected listed shares, technology and artificial intelligence, and strategic acquisitions. It will consider minority and controlling stakes, including investments where it can participate in governance and strategy.
“Zenith Global Ventures has been set up to be a patient, disciplined owner of quality businesses. Because we invest our own capital, we can take a long-term view, back strong management teams and focus on lasting value rather than short-term results,” said Tibrewala, its founder and director.
According to the company, it has no outside investors or fixed fund life, allowing it to hold investments without a predetermined exit timetable.
Zenith said it would assess potential investments on earnings, cash flow, balance-sheet strength and competitive position, alongside management quality and governance. Each opportunity would undergo due diligence and be subject to applicable legal and regulatory requirements.
For listed shares, the company said it would seek businesses it considers undervalued. Its technology and AI investments would focus on companies it believes can sustain a competitive advantage.
The company cited London’s legal framework, capital markets and connections with Europe, the Gulf and Asia as reasons for choosing the city as its base.
Tibrewala established investment holding company Zenith Global Limited in Dubai in 2013, followed by Zenith Multi Trading DMCC in 2014. He moved to London in 2024.
Zenith Global Ventures said it does not manage third-party funds or offer investments to the public.

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MIRAL Joins 2026 Abu Dhabi T10 as official experience partner

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Yas Island will become the official experiences partner of the Abu Dhabi T10 for its 2026 edition, under a new partnership between Abu Dhabi Cricket & Sports Hub (ADCSH) and Miral.

Under the agreement, all six Abu Dhabi T10 franchises will be based on Yas Island during the tournament, while a number of events linked to the competition will also be held across the destination.

The partnership will include the tournament’s Trophy Launch, Opening Party and Closing Party, with Yas Island’s attractions and venues forming part of the wider Abu Dhabi T10 experience for players, teams, partners and fans.

“We are thrilled to welcome Yas Island as the Official Experiences Partner of the 2026 Abu Dhabi T10,” said Matthew Boucher, CEO of Abu Dhabi Cricket & Sports Hub and Abu Dhabi T10.

“The island is an unbelievable destination which will provide an exceptional setting for our teams, our players and for many of the tournament experiences.”

Leon Marsh, Miral’s director of events, said the partnership reflected a shared aim of creating experiences for “fans, teams and families alike”.

“Yas Island is the ideal setting for the key moments and flagship events taking place during this year’s Abu Dhabi T10,” he said.

The 2026 Abu Dhabi T10 Draft, held at Hilton Abu Dhabi Yas Island, saw 108 players selected by six franchises: Arabian Aces, Emirates Eagles, Royal Desert Champions, UAE Bulls, United Tigers and Yas Lions.

The tournament will take place at Zayed Cricket Stadium from 7 to 20 November, bringing together international players for the 10-over competition.

The partnership is also intended to promote Abu Dhabi as a destination combining international sport, leisure and entertainment, with Yas Island providing the base for the teams throughout the tournament.

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