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Institut Esthederm unveils Age Proteom Advanced Serum

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What if your skin aged twice slower? A groundbreaking collaboration between Jean-Noël Thorel, founder of NAOS Company, the visionary behind renowned skincare brands such as Institut Esthederm, Bioderma and Etat Pur, and Professor Miroslav Radman, genetician, and founder of MedILS, led to a remarkable scientific breakthrough in cell longevity by identifying the main biological cause of skin aging. The collaboration led to NAOS’s R&D teams developing one of the most innovative biotechnologies in terms of cell longevity.

NAOS now presents the Age Proteom Advanced Serum, a revolutionary serum that promises to slow down the aging process like never before.

Jean Girard, Regional Executive Director, of NAOS Middle East, rightly mentions that ageing is a natural phenomenon, and we must respect the skin’s ecosystem to help our skin age beautifully. He is confident that Age Proteom’s unique technology will bring a paradigm shift in the skincare landscape.

When two scientists driven by the same passion for life meet

Since the 2000s, Jean-Noël Thorel has shared the vision and research of Prof. Miroslav Radman, who specializes in cell longevity applied to age-related diseases, such as diabetes, Parkinson’s, Alzheimer’s, and Charcot. While studying quasi-immortal microorganisms capable of regenerating ad infinitum, even under extreme circumstances, including radiation and temperature, Prof. Radman discovered that the secret of their longevity doesn’t depend on the integrity of their DNA but on the resilience of their proteome, complete set of proteins, which is protected by specific molecules—antioxidant chaperones, genuine biological shields.

Proteins are at the origin of skin aging, as the epidermis and the dermis are made of proteins such as elastin or collagen. They are also at the heart of cell life, such as DNA repair proteins. Protecting the integrity of its proteome in the long term will help preserve the skin’s youthfulness.

AGE PROTEOMTM Advanced Serum: The cell longevity serum

With time and harsh external factors, proteins break down and all our cellular mechanisms slow down. Age Proteom is the only product capable of protecting this proteome: it tackles aging at its very source. Unlike traditional approaches that focus solely on DNA integrity, Age Proteom leverages the resilience of antioxidant chaperone molecules derived from a quasi-immortal microorganism.

This cutting-edge, patented biotechnology, developed by NAOS’s advanced research team, effectively preserves, and strengthens the skin’s proteome, resulting in visibly transformed skin. The skin ages twice slower, and all signs of aging are visibly and lastingly improved after just one month.

Clinical studies have demonstrated the remarkable efficacy of Age Proteom Advanced Serum. After just 1 month of use, participants experienced a visible transformation in their skin’s radiance, firmness, and overall appearance, radiance, wrinkles, firmness, evenness and density. Better protected, the skin recovers more quickly and looks regenerated. After 1 month, the correction of signs of aging intensifies and is durably prolonged. After 6 months, the results achieved are 4 times greater than the results after 2 months.

Age Proteom is an ultra-sensory formula with a serum-milk texture that is suitable for all skin types, and offers a comprehensive approach to anti-aging, restoring firmness, tone, radiance, evenness, and density.

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Dubai’s bus shelters are now summer-ready

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As temperatures continue to soar across the UAE, the Roads and Transport Authority (RTA) has launched a citywide campaign to ensure Dubai’s air-conditioned bus shelters are fully prepared for the peak summer months, when extreme heat combined with humidity can make outdoor conditions especially uncomfortable for commuters.

The inspection drive covers 895 bus shelters across 621 locations throughout Dubai, focusing on cooling systems, maintenance and overall passenger comfort.

Summer readiness checks underway

According to the RTA, the campaign includes:

  • Field inspections
  • Preventive maintenance
  • Technical system checks
  • Immediate repairs where needed

Officials said the goal is to maintain reliable and comfortable public transport facilities during the peak summer months. The authority is committed to ensuring all public transport facilities remain fully operational and accessible for commuters.

Focus on passenger comfort

The shelters are designed to withstand Dubai’s climate, featuring:

  • Air-conditioning systems
  • Heat- and wind-resistant structures
  • Seating and waiting areas
  • Digital bus information screens

They also include accessibility features aligned with Dubai’s Universal Design Code, including dedicated spaces for People of Determination.

Public awareness campaign launched

Alongside the inspections, the RTA has also launched awareness campaigns encouraging residents to help maintain the shelters and keep facilities clean.

Passengers can report maintenance issues or suggestions via the RTA app’s Madinati service, with specialised teams assigned to address complaints and technical observations.

Officials said the shelters are designed with sustainability in mind and continue to play an important role in improving public transport infrastructure and commuter experience across the city.

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Sharjah Police share simple ways to prevent home and car thefts

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Sharjah Police has launched a new awareness campaign aimed at reducing home burglaries and vehicle theft across the emirate.

The initiative, titled Your Belongings Are Your Responsibility, is being carried out in partnership with Sharjah Electricity, Water and Gas Authority as part of broader efforts to strengthen public safety and encourage community vigilance.

Focus on prevention and awareness

Authorities say the campaign is designed to remind residents that simple precautionary measures can significantly reduce theft risks.

The awareness drive encourages people to:

  • Properly secure homes and doors
  • Lock vehicles at all times
  • Avoid leaving valuables visible inside cars
  • Stay alert and report suspicious activity

Multilingual awareness messages

As part of the rollout, safety messages will be shared through multiple communication channels to ensure they reach a wide audience across Sharjah.

The campaign will also include:

  • Multilingual awareness brochures
  • Outreach targeting workers’ accommodations
  • Digital safety content across social media platforms

Sharjah Police stressed that public cooperation remains essential in preventing crime and protecting communities.

Authorities added that vigilance, awareness and responsible behaviour all play a key role in reducing theft incidents and improving overall security across the emirate.

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New survey shows strong quality of life in Dubai

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Life in Dubai continues to rank highly among residents, with 95% saying the city is their preferred place to live, according to the latest survey by the Community Development Authority.

The findings from the 2024–2025 Social Survey paint a picture of a city where happiness, safety and social connection remain key strengths, with overall life satisfaction reaching 8.72 out of 10.

A city that people are proud to call home

The survey shows that 96.4% of residents feel proud to live in Dubai, while the overall happiness score stands at 8.6, reflecting strong confidence in the quality of life across the emirate.

For expats, who make up a large share of the population, these figures highlight Dubai’s continued appeal as a place to live, work and build a future.

Family and community at the core

Strong family ties remain a defining feature, with the Family Bond Index exceeding 95%, while 84% of residents say they have someone to rely on in times of need.

Community engagement is also growing, with volunteering rates rising to over 13%, signalling a shift towards a more connected and socially active population.

Inclusive and connected living

The survey points to broad inclusivity across society:

  • Over 90% of People of Determination feel integrated
  • Similar levels report access to education and essential services
  • Nearly 99% of residents have internet access at home

Happiness among senior citizens also remains high, at nearly 87%, reflecting support across different age groups.

Shaping future policies

Officials say the results support the goals of the Dubai Social Agenda 2033 and the UAE’s Year of the Family, with a focus on strengthening social cohesion and wellbeing.

According to Hessa bint Essa Buhumaid, the survey serves as a key tool to guide policy, helping authorities respond to evolving community needs.

For those living in Dubai, the findings reinforce the emirate’s position as a city focused not just on growth, but on quality of life, stability and community wellbeing.

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