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Love is in the air : Dubai’s 12,000-ft viral V-Day proposal has the internet swooning

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A breathtaking Valentine’s Day mid-air proposal thousands of feet above the ground is taking Dubai by storm.

The stunning video posted on February 14 by globally renowned beauty brand Enchanteur on their official Instagram handle has gone viral, amassing close to 6 million views within hours and sparking a city-wide conversation about love, romance, and grand gestures.

https://www.instagram.com/reel/DGDhGCWuo_w/?igsh=aXNuNXdpYzhsOHJy

The now-viral clip captures an awe-inspiring moment at 12,000 feet, where a man, completely mesmerised, seals his love with a proposal – and a kiss – high above the clouds. Set against the backdrop of Dubai’s stunning skyline, this unforgettable declaration of love embodies the essence of the brand, according to the creators of the video.

“For Enchanteur, we believe romance should be nothing short of magical—just like this breathtaking proposal high above Dubai,” said Priyadarshee Panigrahi, Senior General Manager of Wipro Yardley FZE, the marketers of Enchanteur brand. “As stated by its promise :The Fragrance of French Romance, our brand is built on the timeless allure of French-inspired floral fragrances that captivate the senses and create unforgettable moments. This proposal perfectly mirrors the essence of Enchanteur—where love isn’t just felt, it’s experienced. Just as our fragrances leave an irresistible impression, so does the power of grand, heartfelt gestures. Such a gesture against the breathtaking backdrop of Dubai’s famed skyline and involving such a novel & adventurous activity like skydiving, is indeed memorable and mesmerizing’.

From social media users to influencers and media outlets, everyone is swooning over this real-life fairytale. Comments and shares have flooded the internet, with people calling it “the most romantic proposal ever” and “a love story straight out of a movie.”

“Romantic, charming, alluring, enticing, gorgeous, elegant,” commented social media user KM Waleedh (naming the various fragrances in which this popular brand is available) while another netizen made a remark, saying the video reminded her of the Normandy landings. However, not everyone is going gaga over the video with most questioning the motive behind the video. “Whatever happened to a simple question [of] will you marry me on plain land with no threat to life (sic),” wrote another social media user Noorsab.

Yet the video’s widespread appeal is a testament to the power of love, fragrance, and the magic of an unforgettable moment, said Nazneen Shabir, Marketing Controller of Wipro Yardley FZE

With French-inspired floral fragrances at the heart of its identity, the brand celebrates love in its purest, most enchanting form. “Just as fragrance has the power to captivate, this proposal has captivated millions, proving once again that romance is timeless,” added Shabir

Announcements

New ‘Shop Local’ initiative helps UAE consumers discover homegrown brands

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‘Shop Local’, a new initiative aimed at helping consumers across the UAE discover and support homegrown businesses, while giving small and medium enterprises (SMEs) greater visibility, has been launched by a local platform Quiqup.

It will bring together UAE-based brands in one place, allowing users to easily browse, discover and purchase from local businesses that often face challenges standing out in crowded digital spaces.

Open to small and local businesses nationwide, ‘Shop Local’ is designed to address one of the most common hurdles SMEs encounter, reaching the right audience. By offering a dedicated channel, the initiative aims to help businesses build awareness, drive sales and support long-term growth.

The launch coincides with the announcement of the establishment of the Dh1 billion National Industrial Resilience Fund to boost localisation within key industries by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Strengthening local businesses

Fatima Yousif Alnaqbi, Acting Assistant Under-Secretary for the Support Services Sector at the Ministry of Finance and representative at the Mohammed Bin Rashid Innovation Fund, highlighted the importance of enabling high-potential businesses to scale.

She noted that supporting companies at the right stage allows them to contribute more effectively to the economy, particularly in the UAE, where innovation and entrepreneurship play a key role in driving growth and creating new opportunities.

Bassel El Koussa, CEO of Quiqup, said the initiative reflects the company’s belief in strengthening connections between businesses and communities.

He added that ‘Shop Local’ is intended to create opportunities for local brands to grow, deepen customer engagement and build a stronger market presence, while encouraging consumers to play a more active role in supporting the local economy.

The platform has already received 190 brand submissions, with Quiqup aiming to onboard at least 250 businesses in the coming weeks.

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DIFC to become world’s first AI-native financial centre in Dubai

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Dubai International Financial Centre (DIFC) has announced plans to transform into the world’s first AI-native financial centre, embedding artificial intelligence across every layer of its operations as part of Dubai’s broader push to lead in advanced technologies.

The initiative will integrate AI into legal and regulatory systems, business operations, talent development, and even physical infrastructure, marking a shift from limited pilot projects to a fully AI-driven ecosystem.

AI at the core of DIFC’s strategy

While many global financial hubs are experimenting with AI, DIFC said its approach is different, placing AI at the core of how the centre functions, rather than using it selectively.

The groundwork for this transformation was laid in 2023 with the launch of a five-year AI strategy, alongside new data governance policies and regulations that formally incorporate AI into its legal framework.

Economic growth and job creation

Officials estimate the initiative could generate up to $3.5 billion (Dh12.9 billion) in economic benefits and create around 25,000 jobs, further strengthening Dubai’s position as a global financial and technology hub.

Building an AI-powered ecosystem

DIFC plans to provide companies with access to advanced AI tools, while also exporting governance models and trained talent to emerging markets.

By 2030, the centre aims to develop a fully integrated AI ecosystem, including robotics, autonomous mobility, and digital infrastructure, effectively creating a smart, AI-powered city within a city.

Supporting Dubai’s AI vision

The move aligns with Dubai’s wider economic agenda to lead in artificial intelligence and innovation.

The vision will also be highlighted during the Dubai AI Festival, taking place at Dubai World Trade Centre on October 26–27, where more than 20,000 participants from over 100 countries are expected to attend.

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DIFC unveils relief package to ease financial pressure for more than 8,000 companies

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The Dubai International Financial Centre (DIFC) has today announced a comprehensive suite of temporary economic support measures designed to fortify its business and retail community. Effective immediately, the package addresses short-term operational pressures, ensuring the DIFC ecosystem remains the most resilient financial hub in the MEASA region.

As the global economy navigates a shifting landscape, the DIFC Authority is taking a proactive stance to provide financial reassurance and administrative flexibility to its 8,800+ active firms.

Targeted financial & operational support

The relief measures are specifically designed to stabilise cash flows for both commercial tenants and retail operators. Key initiatives include:

  • Flexible Payment Solutions: Customised payment plans for retail and commercial sectors.
  • Licensing Ease: New instalment plans for license renewal fees to reduce upfront capital requirements.
  • Administrative Grace Periods: Extensions on payments related to the Registrar of Companies, Data Protection Department, and lease contract filings.
  • Workforce Support: Deferred timelines for registering employees into the DIFC Employee Workplace Savings (DEWS) scheme.

Regulatory flexibility

In tandem with the DIFC Authority, the Dubai Financial Services Authority (DFSA) is introducing regulatory relief to maintain market momentum. These measures will support existing regulated firms and streamline the authorisation process for new entities seeking to enter the Dubai market.

“At DIFC, we stand alongside our clients, partners, and employees with a clear commitment to provide support and reassurance when it is needed most,” said Arif Amiri, Chief Executive Officer of DIFC Authority.

The announcement comes as DIFC continues its Zabeel District expansion, which is set to house over 42,000 companies. By prioritising the human and financial health of its current partners, DIFC is reinforcing Dubai’s position as a top-four global financial centre that prioritises stability alongside innovation.

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