A bottle of cold water or an ice cream may seem like a small gesture, but during Dubai’s summer heat, it can make a meaningful difference.
That’s the idea behind the third edition of the Al Freej Fridge campaign, launched on July 3 at Al Khawaneej Majlis. The community initiative aims to distribute two million bottles of cold water, juices and frozen treats to workers across Dubai throughout the summer.
Supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and organised in partnership with Suqia UAE and the UAE Food Bank, the campaign brings together volunteers, government entities and community organisations to recognise the contributions of workers who spend long hours outdoors.
Bigger campaign, more volunteers
Organisers say this year’s campaign will expand volunteer participation to around 200 volunteers while encouraging more government entities, companies and residents to get involved.
Portable fridges will also be introduced, allowing volunteers to stock refreshments and distribute them directly to workers across different parts of Dubai.
For workers, the cold water, juice and ice cream are welcome relief during the hot summer days.
This campaign will continue until September 3, reaching workers across construction sites, industrial areas and other outdoor workplaces throughout Dubai.