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South Square sells out in 3 hours: New luxury residential project near Al Maktoum International Airport

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Dubai South Properties has launched South Square, a new luxury residential development strategically located along Sheikh Mohamed bin Zayed Road, just minutes away from the future new terminal of Al Maktoum International Airport.

The project’s first tower, S4 Tower, witnessed overwhelming demand, with all units sold out within just three hours of launch.

South Square will feature 550 apartments and is slated for completion in the fourth quarter of 2028. The launch comes amid soaring interest in Dubai South as one of the city’s fastest-growing real estate destinations.

“In the past few years, we have witnessed a sharp increase in demand for residential options in Dubai South, driven by its strategic location, modern infrastructure, and exceptional connectivity,” said Nabil Al Kindi, CEO of Dubai South Properties. “South Square is our response to this momentum, offering spacious homes, wellness-focused amenities, and proximity to the upcoming Al Maktoum International Airport terminal and key highways.”

Dubai South’s popularity has surged in 2024, with total residential property sales crossing 19 billion. Its master plan includes a mix of residential, commercial, and logistics zones, making it a preferred hub for investors, professionals, and families seeking long-term living options with future-focused urban infrastructure.

The new development is also expected to attract buyers looking for properties close to the upcoming airport expansion, which is set to make Al Maktoum International one of the largest aviation hubs in the world.

The success of South Square adds to Dubai’s ongoing real estate boom, driven by population growth, infrastructure investments, and investor confidence in the UAE’s long-term vision.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Business

How Dubai’s new rent plan could end the need for one-year rent payments upfront

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Paying a year’s rent upfront could soon become a thing of the past for some Dubai tenants.

A new Rent Now, Pay Later service is expected to launch in Dubai in September, giving eligible renters the option of spreading their annual housing costs across up to 12 months with zero interest.

The initiative is being developed by the Dubai Land Department (DLD) in partnership with a local bank and is aimed at giving residents more flexibility when managing one of their biggest monthly expenses.

How will the Rent Now, Pay Later service work?

Under the proposed arrangement, a tenant would select a residential property as usual.

The participating bank would then pay the landlord the full annual rent upfront.

Instead of paying the entire amount at once, the tenant would repay the bank through flexible, interest-free instalments over a period of up to 12 months.

The model could effectively turn an annual rent commitment into a monthly payment arrangement, potentially making it easier for residents to manage their cash flow.

However, the scheme is still being developed, so several important details have yet to be announced.

Who will be eligible?

DLD and its banking partner have not yet released the full eligibility criteria.

Details covering applications, qualifying tenants and properties, repayment arrangements and how landlords will participate are expected to be announced when the service officially launches.

Until those rules are published, tenants should not assume that every Dubai rental property or resident will automatically qualify.

When will the new scheme launch?

The Rent Now, Pay Later service is expected to be introduced in September.

If implemented as planned, the initiative could make Dubai the first city to introduce this type of rental payment model as part of its residential rental market.

The scheme also builds on Dubai’s wider push to give tenants more flexibility in how they pay for housing.

Flexible rent payments

The new service follows DLD’s Flexi Rent initiative, announced in June.

That programme was designed to give tenants alternatives to traditional rental payment arrangements, including the ability to pay rent monthly, quarterly or twice a year.

During its first phase, DLD partnered with 12 real estate companies to provide more flexible arrangements for tenants.

Depending on the participating company and agreement, options included:

  • Monthly rental payments
  • Instalment plans extending up to 12 months
  • Grace periods
  • Adjusted payment schedules
  • In some cases, waivers on rental increases

The Flexi Rent initiative was made available to both new and existing tenants.

Could monthly rent become the new normal?

Dubai’s rental market has traditionally involved tenants paying rent through a limited number of large payments, making the timing of rental cheques a significant financial consideration for residents.

The combination of Flexi Rent and the proposed Rent Now, Pay Later service could give tenants more ways to spread those costs throughout the year.

The key difference is that the upcoming bank-backed scheme would allow the landlord to receive the annual rent upfront, while the tenant repays the bank over time.

That could offer a different solution to the traditional monthly-rent model.

More details to come

The proposed service remains under development, meaning the final terms could change before launch.

Tenants will need to wait for DLD and its banking partner to confirm the precise requirements, participating properties, application process and repayment conditions.

For now, however, the headline proposal is straightforward: Dubai renters could soon have the option to spread an annual rent bill over as many as 12 months without interest.

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Looking for a long-term rental in Dubai? Here’s where to start

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Dubai offers a wide range of residential communities, whether you’re looking for a family-friendly neighbourhood, a vibrant city lifestyle or an affordable apartment with good transport links.

From waterfront towers to suburban communities with parks and schools, here’s a guide to some of the most preferred places to rent an apartment in Dubai for the long term.

Dubai Hills Estate: Family-friendly environment

Dubai Hills Estate has become one of the city’s most sought-after residential communities thanks to its green spaces, modern infrastructure and family-friendly environment.

Why renters choose Dubai Hills Estate

  • Spacious apartments and villas.
  • Parks, walking trails and playgrounds.
  • Reputable international schools nearby.
  • Dubai Hills Mall and healthcare facilities.
  • Peaceful surroundings with easy access to major roads.

It’s particularly popular with expat families looking for long-term stability and a high quality of life.

Business Bay: Best for professionals

Business Bay remains one of Dubai’s top rental hotspots for professionals working in the city’s commercial districts.

Why live in Business Bay?

  • Minutes from Downtown Dubai.
  • Excellent access to Sheikh Zayed Road and Dubai Metro.
  • Modern high-rise apartments.
  • Restaurants, cafés and nightlife.
  • Popular with young professionals, entrepreneurs and digital nomads.

Its central location makes commuting convenient while offering an energetic urban lifestyle.

Downtown Dubai: If you want city living

If you want to live in the heart of Dubai, Downtown Dubai offers premium apartments surrounded by iconic attractions.

Highlights include:

  • Walking distance to Dubai Mall and Burj Khalifa.
  • Luxury residential towers.
  • Excellent dining and entertainment.
  • Strong public transport connectivity.
  • Vibrant lifestyle throughout the year.

Downtown is ideal for residents who enjoy living close to business, shopping and leisure destinations.

Dubai Marina: Home with a view

Dubai Marina remains one of the emirate’s most popular neighbourhoods for long-term renters.

Why choose Dubai Marina?

  • Waterfront lifestyle.
  • Dubai Metro and Tram connectivity.
  • Wide selection of cafés and restaurants.
  • Marina Walk and beach access.
  • Modern apartments with premium amenities.

The area appeals to professionals and couples seeking convenience and an active social scene.

Jumeirah Village Circle (JVC): Value for money

JVC has grown into one of Dubai’s fastest-expanding residential communities.

Residents enjoy:

  • More affordable rents than many central areas.
  • Parks and landscaped streets.
  • Family-friendly atmosphere.
  • Schools, supermarkets and fitness centres.
  • New apartment developments with modern facilities.

It offers a balance between affordability and quality of life.

Dubai Silicon Oasis: Affordable living

Dubai Silicon Oasis is a popular choice for professionals, students and families looking for value.

Key advantages include:

  • Competitive rental prices.
  • Technology and business hub.
  • Schools, clinics and shopping centres.
  • Easy access to Sheikh Mohammed Bin Zayed Road.
  • Many buildings offer chiller-free apartments, helping reduce monthly utility costs.

The community combines residential, commercial and leisure facilities in one location.

International City: For budget renters

International City remains one of Dubai’s most affordable apartment markets.

Why it’s popular

  • Low rental prices.
  • Wide choice of studio and one-bedroom apartments.
  • Restaurants and supermarkets nearby.
  • Schools and healthcare facilities.
  • Convenient access to major roads.

It’s well suited to first-time renters, singles and those looking to keep housing costs low.

Al Barsha: Convenience for all

Al Barsha offers a central location without the premium prices found in Downtown Dubai.

Benefits include:

  • Close to Mall of the Emirates.
  • Good Metro connectivity.
  • Schools and healthcare facilities.
  • Wide range of apartment options.
  • Established residential community.

It remains a practical choice for families and working professionals alike.

What to consider before renting

Before signing a tenancy contract, consider:

  • Your monthly rental budget.
  • Distance to work or school.
  • Public transport and road access.
  • Nearby supermarkets, healthcare and schools.
  • Building amenities such as gyms, swimming pools and parking.
  • Utility costs, including whether the apartment is chiller-free.
  • Payment terms, as many landlords require rent in one to four cheques.

Which area is right for you?

Your ideal location depends on your lifestyle and priorities.

  • Best for families: Dubai Hills Estate, JVC
  • Best for professionals: Business Bay, Downtown Dubai, Dubai Marina
  • Best for affordable living: Dubai Silicon Oasis, International City, Al Barsha

With communities to suit every budget and lifestyle, Dubai continues to offer long-term renters a wide variety of options across the city.

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Announcements

Emaar to unveil Dh200-billion mega project “city within a city” in Dubai

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Dubai-based developer Emaar Properties on Thursday announced plans for a landmark Dh200 billion master-planned development that it says will redefine urban living in the emirate. Spanning more than 4.5 million square metres of gross floor area, the project is expected to accommodate nearly 150,000 residents and become one of the largest mixed-use communities ever undertaken by the company.

The master development will feature a blend of residential towers, ultra-luxury villas and mansions, Grade-A office spaces, retail destinations, hospitality offerings, and a wide range of civic and cultural amenities.

While Emaar did not disclose the location of the project, the number of residential units, or a timeline for sales launches, the developer described it as a “city within a city” and one of its most ambitious undertakings to date.

“What we are about to reveal is our most extraordinary dream yet: a place where the finest architecture, the most immersive landscapes and the most advanced thinking about how people live come together in one magnificent vision,” said Mohamed Alabbar, Founder of Emaar Properties.

“This development reflects our deep confidence in the future of the UAE. This is Emaar at its most ambitious, and Dubai at its most inspiring,” he added.

Iconic Views and Luxury Living

According to Emaar, the residential towers will offer panoramic views of some of Dubai’s most recognisable landmarks, including Burj Khalifa, Burj Al Arab and Palm Jumeirah.

At the heart of the luxury offering will be an exclusive gated villa enclave featuring expansive five- and six-bedroom residences as well as signature mansions. The homes will be complemented by private gardens, cascading water features and resort-style amenities.

Designed Around the 20-Minute City Concept

The masterplan will be connected to Dubai’s metro network and developed around the principles of the “20-minute city”, enabling residents to access essential services and daily conveniences within a short walk.

The community will integrate smart mobility infrastructure, intelligent building systems and advanced digital connectivity. Features will include EV-friendly pathways, app-based community management and data-driven public services.

Schools, healthcare facilities, mosques, cultural venues and retail centres will be strategically located within walking distance of residential neighbourhoods.

Extensive Green and Blue Spaces

A key feature of the project will be its expansive open spaces, including parks, swimmable lagoons, lakes, linear gardens and water streams woven throughout the community via shaded walkways and dedicated cycling tracks.

A central district park will serve as the development’s social and recreational hub, offering sports courts, event lawns, splash parks, beach areas and outdoor wellness facilities.

Five Distinct Lifestyle Zones

The masterplan will be organised into five character-driven districts, each designed with a unique identity and lifestyle proposition.

Among them will be a Business Hub catering to corporate and entrepreneurial activity, an Urban District focused on vibrant city living, a Young Families Cluster designed for active and creative lifestyles, and a Family Living Zone centred on community-oriented residential experiences.

Emaar said further details, including the project’s location and launch timeline, will be announced at a later stage.

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