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UAE influencers face fines up to Dh1 million for operating without proper licences

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Social media influencers in the UAE can now face fines of up to Dh1 million if they operate without the correct licences, under the country’s newly enforced Federal Media Law No. 55 of 2023.

The law, which came into effect on May 29, 2025, introduces stricter controls over commercial content creation and sets clear penalties for those who don’t comply.

Two Licences Now Mandatory

Under the new rules, influencers and content creators must hold two separate licences:

  1. A business licence (trade or freelance) – to earn income from brand deals, ads, or product promotions
  2. A media licence – issued by the UAE Media Council

Anyone producing paid content without both permits is now in breach of the law.

Penalties: What Happens If You Don’t Comply?

Fines start from Dh5,000 and can reach up to Dh1 million, depending on the severity and number of violations.

Repeat violations within one year may lead to double the fine, with a cap of Dh2 million.

The UAE Media Council also has the authority to:

  • Edit or delete non-compliant content
  • Suspend accounts
  • Refer serious breaches to legal authorities

For example, if an influencer promotes a product without a trade licence, they could be fined Dh10,000 in Abu Dhabi alone, just for that violation.

Why Are the Rules Changing?

The move is part of a national effort to:

  • Combat misleading promotions
  • Regulate the growing influencer economy
  • Ensure content respects UAE values, laws, and public order

The government says these changes are meant to protect consumers and professionalise the sector.

What Influencers Need To Do

Get a trade licence from a Free Zone (like Dubai Media City, SHAMS, or IFZA) or the local Department of Economic Development (DED)
Then, apply for a media licence through the UAE Media Council’s official site uaemc.gov.ae

The influencer media permit costs Dh1,000 annually.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Pakistan passport services in UAE likely to resume on May 4

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The Consulate General of Pakistan in Dubai indicated that passport services, disrupted due to technical issues, are expected to resume on Monday, May 4.

The suspension, announced earlier this week by Pakistan’s missions in Abu Dhabi and Riyadh, stems from a major technical glitch that affected systems across multiple countries. Officials confirmed that all in-person processing would remain halted until further notice.

Roughly 800 to 1,000 expats rely on the consulate and embassy every day. That’s a huge volume, and delays have hit people needing passport renewals, visa processing, and residency-related paperwork. For several residents, it has directly affected their travel plans, legal status, and employment.

To ease the impact, missions have advised Pakistani citizens to use the online passport application system for renewals and new requests where possible. Those unable to access digital services are asked to wait for further guidance until operations are restored.

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Crime

Dubai Police issue urgent warning: Secure your devices now

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Dubai Police have issued a fresh reminder to residents to strengthen the security of home surveillance systems and internet-connected devices, warning that weak settings can leave users vulnerable to hacking, privacy breaches, and even cyber extortion.

The alert comes as part of ongoing awareness campaigns led by the General Department of Criminal Investigation, represented by the Cybercrime and Electronic Crime Department. Authorities noted that many cyberattacks exploit devices with default or weak configurations, making them easy targets.

Residents are advised to take simple but vital steps:

  • •Change default passwords immediately after activating any device.
  • •Use strong, complex passwords with letters, numbers, and symbols.
  • •Regularly update operating systems and apps to patch security gaps.
  • •Avoid sharing personal details or passwords with unverified sources.
  • •Switch off surveillance systems when not in use, especially in private spaces.
  • •Stay alert to suspicious links or apps from unreliable platforms.

Dubai Police emphasised that awareness remains the first line of defence against cybercrime. To support the public, residents can access advice through the e-Crime Hub and report incidents via official channels or by calling 901 for non-emergency cases.

Authorities reiterated that community cooperation is key to reducing cybercrime and protecting individuals, families, and property in the digital age.

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Dh400 fine for jaywalking in Dubai: What residents must know

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Pedestrians in Dubai are being urged to follow road safety rules, as Dubai Police warns that crossing from non-designated areas remains a leading cause of run-over accidents.

Officials say that despite the availability of pedestrian bridges and safe crossings across major roads, some individuals continue to take risks, especially on high-speed routes where drivers may not be able to stop in time.

The warning follows a recent incident where a pedestrian was injured after attempting to cross from an unsafe location in the city. The individual sustained minor injuries.

According to Brigadier Jumaa Salem Bin Suwaidan, pedestrians who ignore crossing rules not only risk their own safety but also endanger drivers and other road users.

Under UAE traffic laws, crossing outside designated areas or ignoring signals can result in a Dh400 fine, reinforcing the importance of using marked crossings and following traffic lights.

Residents have been urged to use designated crossings and stay alert, particularly on busy roads. With increasing traffic and high vehicle speeds in many areas, even a short shortcut can carry serious risks.

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