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UAE sets new rules for responsible digital content and media growth

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At a time when digital platforms are shaping opinions and cultures at lightning speed, the UAE is drawing a clear line, one that embraces modern innovation while staying rooted in national identity and values.

This vision was at the heart of conversations at the Arab Media Forum in Kuwait, where the UAE was honoured as the Guest of Honour. Among the key voices was Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, who shared the country’s latest efforts to build a future-ready media environment.

“Our goal is to create a responsible, competitive media landscape that reflects who we are as a nation, while staying in step with global trends,” said Al Shehhi in a statement.

At the core of this effort is a comprehensive legislative roadmap that includes a new media law, executive regulations, and more policies on the way. But these are not just about control—they’re about empowerment. Designed to attract local and international investment, these measures also support content that is ethical, high-quality, and aligned with the UAE’s cultural values.

For the UAE, media is more than just news or entertainment—it’s a strategic sector with global potential.

Supporting Talent in a Fast-Changing World

Beyond laws and policies, the UAE is also investing in its people, especially its youth. With technology evolving rapidly, Al Shehhi stressed the importance of preparing the next generation of Emirati media professionals to meet new demands.

One major initiative is the Media Apprenticeship Programme, launched under the Nafis programme in partnership with the Emirati Talent Competitiveness Council. This hands-on training targets recent graduates, university students, and working professionals looking to upgrade their skills in a media world increasingly powered by artificial intelligence, virtual reality, and advanced digital tools.

“The future of our media industry lies in the hands of our young people,” said Al Shehhi. “We’re equipping them not just with tools, but with a mindset that balances creativity, responsibility, and innovation.”

Setting Standards for a Digital World

The UAE Media Council has also rolled out new content guidelines to ensure media, both traditional and digital, meet quality and ethical standards. These cover everything from protecting individual rights to ensuring age-appropriate content, acting as a moral compass in a digital landscape that often lacks clear boundaries.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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UAE makes history as first homegrown cargo drone takes flight

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The UAE just took another giant leap into the future of logistics. On Thursday, Abu Dhabi-based Lodd Autonomous successfully launched the country’s first homegrown hybrid cargo drone, marking a major milestone for advanced air mobility and same-day delivery innovation.

The event, dubbed the Hili First Flight Ceremony, took place at Emirates Falcon Aviation in Al Ain and was attended by Sheikh Zayed bin Mohamed bin Zayed Al Nahyan, along with senior officials, royals, and members of the media.

“This is not just Lodd’s milestone, it’s a UAE milestone,” said Rashid Al Mannai, CEO of Lodd Autonomous.

The aircraft, named Hili, is a hybrid VTOL (Vertical Take-Off and Landing) drone capable of carrying up to 250 kilograms across nearly 700 km. It combines electric and internal combustion power, offering impressive efficiency and sustainability for aerial logistics.

Al Mannai revealed that Lodd will now embark on a six-month flight test campaign, followed by certification with the UAE General Civil Aviation Authority (GCAA), a process expected to take two years. Once approved, Hili could revolutionise logistics by enabling same-day deliveries across vast distances.

To further boost its capabilities, Lodd has signed cooperation agreements with ST Engineering Commercial Aerospace and Skyports Drone Services, exploring integration and operational applications for the aircraft.

Looking ahead, AI will be central to Lodd’s vision. “AI automation will allow one pilot to operate hundreds of drones simultaneously,” Al Mannai explained.

“The system will manage everything, from flight scheduling to autonomous ground loading, turning futuristic logistics into everyday reality.”

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BIFA holds inaugural Council Meeting in UAE, sets roadmap to reshape global football diplomacy

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The BRICS International Football Alliance (BIFA) held its first-ever Council Meeting at the BIFA+ Global Headquarters in the UAE, marking a milestone in its mission to advance football diplomacy and cooperation across the Global South.

The session, attended by official representatives from China, underscored the strengthening partnership between the UAE and the People’s Republic of China in promoting sports, cultural, and technological exchange under the BIFA & BIFA+ framework.

Held under the theme “Deepening Sports Synergy and Promoting Diversified Development,” the meeting reviewed BIFA’s achievements since its establishment and outlined a bold strategic roadmap for 2026–2027, driving collaboration among BRICS and BRICS+ nations.

2026: BRICS Football International Village to debut in UAE

Next year, BIFA+ will launch the BRICS Football International Village at its UAE headquarters,  an integrated “sports, culture, health, and innovation” hub designed to foster collaboration and showcase the spirit of the Global South.

The initiative will connect regional headquarters in the UAE, China, Russia, Brazil, India, and South Africa, and feature cultural exhibitions, AI innovation forums, and the BRICS Football Cup Invitational Tournament, culminating in the BIFA+ Global Launch Ceremony in the UAE.

2027: China to host expanded BRICS Cup activities

In 2027, as China hosts the BRICS Summit, the country will also welcome the BRICS Cup Football Tournament, bringing together champion city teams from across member nations.

Ms. Wang Min, Chair of BIFA China, said the tournament will blend “Football + Urban Culture + New Media” – using digital storytelling and live engagement to make the BRICS Cup a globally recognised cultural sporting event.

A global platform for unity and innovation

BIFA’s development strategy is built around its “three-wheel drive”, sports, culture, and technology, ensuring sustainable growth and collaboration among BRICS nations.

Salem Almazaini, Founder and President of BIFA & BIFA+, said: “From our headquarters in the UAE, BIFA will use football as a vessel to deepen cooperation among BRICS and BRICS+ nations across sports, culture, health, and digital innovation.”

Founded under the guidance of Larisa Zelentsova, President of the International Alliance of BRICS Strategic Projects (Russia), BIFA continues to grow as a bridge between nations, using football as a language of diplomacy and sustainable development.

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Abu Dhabi T10 launches Super Fan Contest promising fans experiences of a lifetime

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Cricket fever is about to hit new highs. As the 2025 Abu Dhabi T10 gears up for another electrifying season, organisers have rolled out a new Super Fan Contest, a golden opportunity for UAE cricket lovers to win experiences money can’t buy.

Think masterclasses with cricket legends, serving as ball kids, photo ops with top players, signed gear, and even free match tickets.

“This will galvanise community participation locally and give us yet another opportunity to showcase this incredible emirate,” said Matt Boucher, CEO of Abu Dhabi Cricket & Sports Hub. 

“We’re thrilled to announce the Super Fan Contest, which reflects our commitment to supporting cricket at the grassroots level.”

Shaji Ul Mulk, Chairman of T10 Sports Management, added, “For any cricket fan, being close to their favourite players is unmatched. This contest is all about elevating the fan experience and celebrating the excitement that defines T10 cricket.”

The 2025 Abu Dhabi T10 kicks off on November 18 and runs until November 30, promising high-octane clashes, thrilling finishes, and unforgettable moments.


The opening night sets the tone with Quetta Qavalry vs. Northern Warriors, followed by a showdown between the defending champions, Deccan Gladiators, and Delhi Bulls.

Fans can keep an eye on the official Abu Dhabi T10 social media pages for entry details and a shot at these once-in-a-lifetime experiences.


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