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UAE tightens social media advertising rules with new Mu’lin permit

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The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Will UAE petrol prices rise in August? Here’s what we know

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UAE motorists won’t have long to wait to find out whether fuel prices will increase in August, with the Fuel Price Committee set to announce the new rates on Thursday, July 31.

The revised petrol and diesel prices will take effect from August 1.

Will fuel prices go up?

After a welcome price cut in July, the outlook for August is less certain.

Global oil prices initially fell below $70 a barrel earlier this month, raising hopes of another reduction. However, prices have since rebounded sharply, clouding the picture for motorists.

Brent crude briefly climbed above $100 a barrel, while US benchmark WTI rose to nearly us$92. Abu Dhabi’s Murban crude also surged past us$105, reflecting renewed strength in global energy markets.

Because UAE fuel prices are based on average international oil prices over the month, the late-July rally could limit or even reverse last month’s cuts.

Current UAE fuel prices

Motorists are currently paying:

  • Super 98: Dh3.40 per litre
  • Special 95: Dh3.29 per litre
  • E-Plus 91: Dh3.21 per litre
  • Diesel: Dh3.60 per litre

These rates were introduced in July after global oil prices eased earlier in the summer.

How UAE fuel prices are set

The UAE reviews petrol and diesel prices every month based on average global crude oil and refined fuel prices.

The August rates will be announced on July 31 through official government channels and will come into effect the following day.

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UAE traffic fine: Why leaving your engine idling can cost you Dh500

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Abu Dhabi Police are urging motorists to switch off their engines and take their keys whenever leaving their vehicles, warning that even brief stops can increase the risk of theft, fires and other safety hazards.

The advisory applies to drivers stopping at shops, petrol stations, ATMs or mosques, where some motorists continue to leave vehicles unattended with the engine running.

Safety risks

Police said leaving a running vehicle unattended creates an opportunity for theft and could also lead to mechanical problems or fire-related incidents.

Motorists were also reminded never to leave children, especially infants, inside a running vehicle, describing the practice as a serious threat to their safety.

Traffic laws

Abu Dhabi Police also highlighted that UAE traffic laws prohibit leaving an unattended vehicle with its engine running.

Drivers who fail to comply with traffic rules and official instructions can face a Dh500fine under the Federal Traffic Law.

Authorities urged motorists to adopt safe habits by turning off the engine, removing the key and locking the vehicle every time they step away, no matter how briefly.

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Dubai Airports unveils smart gate pre-check for passengers

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Passengers travelling through Dubai International Airport (DXB) can now check if they’re eligible to use Smart Gates before reaching passport control.

Dubai Airports has introduced the new Smart Gates Pre-Eligibility Verification service in partnership with the General Directorate of Identity and Foreigners Affairs (GDRFA) to make immigration faster and reduce waiting times.

How it works

Travellers can instantly verify their Smart Gate eligibility through the Pocket Flights platform or by scanning QR codes placed across airport terminals and boarding gates.

The service lets passengers know in advance whether they can use the automated passport gates, helping them avoid uncertainty at immigration.

Faster airport experience

Dubai Airports says the new feature is part of its ongoing efforts to streamline passenger journeys and improve the overall airport experience.

By allowing travellers to confirm eligibility before reaching passport control, the airport aims to speed up immigration processing and make travel through DXB more seamless for millions of passengers each year.

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