Connect with us

News

UAE tightens social media advertising rules with new Mu’lin permit

Published

on

Spread the love

The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

News

What El Nino means for the UAE: Hotter summer, more humidity and rainfall in coming months

Published

on

Spread the love

The UAE could experience hotter-than-normal and wetter-than-normal weather in the coming months as El Niño conditions strengthen across the tropical Pacific Ocean, according to the National Centre of Meteorology (NCM).

In its latest seasonal outlook, the NCM said there is a 98 per cent probability of El Nino conditions continuing between July and November 2026, with temperatures and rainfall across the UAE expected to range from near-average to above-average levels.

The forecast is based on conditions in the Nino 3.4 region of the tropical Pacific Ocean, a key climate indicator used by meteorologists worldwide. The latest sea surface temperature anomaly in the region is 0.5°C above normal, officially placing it within El Nino territory.

What is El Nino?

El Nino is a natural climate pattern caused by unusually warm ocean temperatures in the central and eastern Pacific. Although it occurs thousands of kilometres away, it can influence weather systems across the globe, including the UAE and other countries in the region.

Historically, El Nino events have been associated with higher temperatures, increased humidity, heavier rainfall in some regions, and more extreme weather patterns worldwide.

What could it mean for the UAE?

While the UAE is not among the regions most severely impacted by El Nino, forecasters say residents could see:

  • Higher-than-normal temperatures
  • Increased humidity levels
  • Greater chances of rainfall compared to seasonal averages
  • More variable weather patterns during the second half of the year

The NCM stressed that climate conditions are continuously monitored and forecasts will be updated monthly based on the latest international weather models and observations.

For now, residents should prepare for a potentially hotter and more humid summer as the climate phenomenon strengthens.

Continue Reading

Food

Pests, expired food, poor hygiene: Why 69 Abu Dhabi restaurants and food shops were closed

Published

on

Spread the love

Abu Dhabi authorities have closed 69 food establishments since last year after inspectors uncovered serious food safety violations, including pest infestations, expired products and poor hygiene standards.

The Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) said 55 businesses were shut down in 2025, while another 14 have been closed so far in 2026 after repeatedly failing to comply with food safety requirements.

Why were they closed?

Officials said the most common violations included:

  • Selling expired food products
  • Insects and pests in food preparation areas
  • Poor hygiene practices
  • Improper storage of perishable food
  • Failure to meet mandatory food safety requirements

Authorities stressed that closure is only used as a last resort after businesses fail to respond to warnings and corrective notices. The crackdown comes as consumers continue to report food safety concerns across the emirate.

What happens next?

Closed establishments are only allowed to reopen once inspectors confirm all violations have been addressed and food safety standards are fully met.

The authority said regular inspections and surprise visits will continue across restaurants, cafeterias, supermarkets and food outlets to help protect public health.

Officials also encouraged residents to report suspected violations and check food safety ratings displayed under the emirate’s Zadna Assessment programme before dining or shopping.

Continue Reading

News

How AI is cutting Dubai bus delays by 68% in real time

Published

on

Spread the love

Dubai’s Roads and Transport Authority (RTA) has introduced a new generation of AI-powered smart dashboards to manage the city’s bus network in real time, helping improve service reliability, predict disruptions and reduce emissions.

The technology has been deployed at the Bus Operations Control Centre and uses advanced data analytics and artificial intelligence to monitor and optimise bus services across Dubai.

Smarter bus operations

Developed by RTA’s Public Transport Agency in partnership with its Artificial Intelligence Centre, the system enables operators to identify issues before they affect passengers and make faster operational decisions.

The platform includes tools for:

  • Predicting potential trip cancellations
  • Monitoring early bus departures
  • Managing disruptions linked to metro services
  • Optimising bus turnaround and route operations

These applications are now fully integrated into the control centre’s daily operations.

Delays reduced by 68%

According to RTA, the AI-powered system has already delivered measurable improvements.

Early departures have been reduced by more than 68 per cent, while automated monitoring and response tools have helped improve service consistency and passenger experience.

The system can also trigger the rapid deployment of buses during metro service interruptions, reducing disruption for commuters.

Boosting sustainability goals

Beyond operational improvements, the technology is also helping support Dubai’s environmental targets.

By improving bus parking management and reducing unnecessary engine idling, the initiative has contributed to cutting more than 13,000 tonnes of carbon dioxide emissions.

RTA said the project represents a major shift towards proactive, data-driven public transport management and highlights Dubai’s growing use of artificial intelligence in everyday city operations.

The initiative forms part of wider efforts to strengthen public transport efficiency, enhance customer experience and reinforce Dubai’s position as a global leader in smart mobility and AI-powered urban services.

Continue Reading

Popular

Exit mobile version
https://headline.ae/