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UAE warns advertisers after unverified medical product promoted online

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The UAE Media Council has issued a strong warning to advertisers and influencers after taking legal action against a social media advertising account that promoted a product with unverified medical and therapeutic claims.

The advertisement, authorities said, lacked scientific evidence, had no approval from health regulators, and contained misleading information that breached approved media standards.

The Council confirmed that legal proceedings have been initiated against the account under the Executive Regulations of the Media Regulation Law, which governs advertising content across all media platforms in the country.

Officials stressed that misleading or unverified claims, particularly those related to health, pose serious risks to the public and will not be tolerated.

The Council also reminded advertisers, brands, and social media influencers to ensure all promotional content complies with regulations and is backed by verified information.

This latest action highlights the UAE’s tougher stance on misleading digital advertising, reinforcing its commitment to protecting public trust and safety.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dubai Police warn against fake news, urge public to rely only on official sources

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Dubai Police have issued a public advisory warning residents against the spread of misinformation, stressing that relying on unverified sources can threaten community safety and stability.

In a statement shared on social media, authorities highlighted how the speed of modern communication has made it easier for inaccurate information to circulate, sometimes deliberately to create panic and anxiety.

Officials emphasised that individuals play a critical role in maintaining public order, noting that sharing unverified content can have serious consequences. “What we share matters,” the statement said, adding that misinformation can undermine public safety.

Residents have been urged to act responsibly online by verifying information before sharing and relying only on official sources for updates.

The advisory also referenced warnings from UAE Public Prosecution, which confirmed that individuals who repost or circulate rumours—even if they are not the original creators—can face legal action under the country’s cybercrime laws.

Authorities reiterated that responsible digital behaviour is essential to protecting both individual and community well-being.

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Dubai scam alert: Authority warns of fake QR code scams as cyber fraud attempts rise

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The Dubai Electronic Security Centre (DESC) has issued a warning over a growing number of scams involving fake QR codes, especially those sent through email.

According to the authority, cybercriminals are exploiting how quickly information spreads by sharing QR codes that appear to offer urgent updates or important services. However, scanning these codes can expose users to serious risks.

DESC explained that such QR codes may install malware on devices or redirect users to fake websites designed to steal personal and financial information.

How to protect your device

Residents are being urged to stay cautious by verifying the source of any email before scanning QR codes, avoiding suspicious messages, and never entering sensitive details on untrusted links.

To boost online safety, DESC also recommends using the RZAM app, which provides real-time alerts about unsafe websites and allows users to scan links before opening them.

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Dubai Police launches campaign to combat scams and protect residents

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Dubai Police has launched a wide-ranging initiative aimed at combating fraud and raising public awareness, in collaboration with more than 40 government, semi-government, and private sector organisations.

The campaign, led by the Criminal Investigation Department, focuses on educating residents about common scams, particularly those carried out by phone calls and online platforms to steal money or sensitive banking information.

Officials said the initiative is designed to improve public understanding of how fraud schemes operate and how to report them, targeting employees, families, and the broader community.

Authorities have strongly warned residents not to share personal or financial information with unknown callers, stressing that no legitimate government entity or financial institution would request such details over the phone.

They added that many scams are highly sophisticated and rely on a lack of awareness among victims.

Residents are encouraged to report suspected fraud through official channels, including the Dubai Police app, by calling 901, via the eCrime platform, or through the “Police Eye” service.

Authorities also advised individuals who believe they may have been targeted to immediately contact their bank to block any suspicious transactions before reporting the incident.

Saeed Al Hajri, Director of the General Department of Criminal Investigation, said the initiative reflects Dubai Police’s continued commitment to strengthening public awareness around fraud. He noted that the campaign aligns with the “Year of the Family,” reinforcing the importance of awareness as the first line of defence against financial crimes.


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