Headline staff

Bringing together the very best of the Indian cinema and film fraternity, the 22nd edition of the biggest celebration of Indian cinema – the International Indian Film Academy Awards – is all set to be held on Yas Island, Abu Dhabi, on June 3 and 4, 2022, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, the emirate’s leading curator of magnetic experiences.

With the rise of the digital culture, as an extension of the brand, IIFA is all set to thrill fans in the digital world for a one-of-a-kind experience with Bollyverse, as their official Metaverse partner.

Serving groundbreaking experiences and teleporting them virtually, all IIFA events will be covered on Bollyverse including IIFA Backstage, IIFA Green Carpet, Avatar Club, Talent Quest, VR Bar, after-party, stage rehearsals and touchdown as well as the much-awaited Awards ceremony.

IIFA Backstage gives you a sneak peek at the behind the scenes and all that it takes to bring this glamour-studded entertainment to the world. It will feature the stars getting ready, the make-up, the line-up and all the buzz behind the scenes. Then we take you to the action outside where the sound of excited fans, mesmerizing stars, and the shimmer of gorgeous regalia take to the Green carpet at this year’s celebration to a whole new level!

Commenting on the occasion, Noreen Khan, Vice President, IIFA says, “Over the past 22 years IIFA has entertained and offered the greatest unforgettable experiences for audiences around the world. This year marks the 22nd Edition of IIFA Weekend & Awards in Yas Island, Abu Dhabi, and IIFA is excited that as an extension of the brand we will be the first International Indian Film Award Show to go into the Metaverse.

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As always IIFA will be bringing together the very best in Bollywood talent for the metaverse, where even more millions of fans can enjoy the experience. We look forward to working with Bollyverse and this new innovative realm for IIFA with the latest technology.”

Bollyverse is an entity on Metaverse where everything in Bollywood happens. From award ceremonies to gaming with your favorite stars, to brand endorsements and meta shopping, this is the place to be for anyone passionate about Bollywood.

Bollyverse is on board this IIFA bringing you the best in technology to transport the show and the entire experience into the Metaverse. An Avatar studio where you can create your digital double in a matter of seconds, to the Xsens experience where one can teleport their dance moves to the Metaverse.

Adding to the mix, is a Showbolt, the fastest camera robotic arm in the world which can capture, edit and share cinematic quality video in seconds!

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#IIFARehearsals in Mumbai! A glimpse into how we convert the @IIFA Abu Dhabi 2022’s dancers into avatars on #Bollyverse with state of the art #Xsens Body Suits… A sneak peek of the 'In the making', just for you!
🌎https://t.co/pG1wPiNIpN#IIFA2022 #Nexa #CreateInspire #Movella pic.twitter.com/0PRY1fwDhA

— Bollyverse (@TheBollyverse) May 30, 2022

Kishore Samtani, Bollyverse’s founder said: “We are thrilled to collaborate with IIFA to bring you the biggest celebration of Indian cinema in the world to the Metaverse. Our technology and management teams are on the ground in Abu Dhabi working tirelessly in readiness to capture all the IIFA experiences.”

With so much happening on Bollyverse, one can’t afford to miss out on this beautiful amalgamation of the digital world and magical world of cinema coming together for the very first time. Watch this space for more.