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World Tennis League announces partnership with sportswear brand XRT

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The World Tennis League (WTL) has announce their partnership with XRT, the premium British performance and sportswear brand, ahead of its eagerly anticipated third season. This collaboration promises to redefine the synergy between athletic performance and sports fashion, enhancing the experience for players and fans alike.

Set against the backdrop of the iconic Etihad Arena, the World Tennis League Season 3 will take place from December 19 to 22, 2024. The stellar lineup of tennis stars, including Iga Swiatek (Women’s World No. 1), Elena Rybakina (Women’s World No. 5), Daniil Medvedev (Men’s World No. 5), Andrey Rublev (Men’s World No. 7), and Taylor Fritz (Men’s World No. 6), is set to ignite the courts with unparalleled excitement and competitive spirit.

The partnership with XRT marks a significant milestone for both the WTL and the brand. This collaboration will hope to allow the players to perform at their highest level while looking their best, both on and off the court.

“We are delighted to join forces with the WTL, a league that shares our commitment to excellence and innovation. With this partnership, we hope to elevate the performance standards for the players, and also enhance the overall experience for the fans, who can look forward to exclusive XRT merchandise and activations throughout the event,” said Bilal Valli from XRT.

The World Tennis League Season 3 promises to be bigger and more thrilling, with a blend of top-tier tennis action and world-class entertainment. The addition of XRT as a partner enhances the league’s prestige, setting a new benchmark for sports events worldwide. Concert ticket holders can enhance their WTL experience by securing a discounted add-on Tennis ticket for the day’s matches. Tickets are available at etihadarena.ae

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New ‘Shop Local’ initiative helps UAE consumers discover homegrown brands

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‘Shop Local’, a new initiative aimed at helping consumers across the UAE discover and support homegrown businesses, while giving small and medium enterprises (SMEs) greater visibility, has been launched by a local platform Quiqup.

It will bring together UAE-based brands in one place, allowing users to easily browse, discover and purchase from local businesses that often face challenges standing out in crowded digital spaces.

Open to small and local businesses nationwide, ‘Shop Local’ is designed to address one of the most common hurdles SMEs encounter, reaching the right audience. By offering a dedicated channel, the initiative aims to help businesses build awareness, drive sales and support long-term growth.

The launch coincides with the announcement of the establishment of the Dh1 billion National Industrial Resilience Fund to boost localisation within key industries by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Strengthening local businesses

Fatima Yousif Alnaqbi, Acting Assistant Under-Secretary for the Support Services Sector at the Ministry of Finance and representative at the Mohammed Bin Rashid Innovation Fund, highlighted the importance of enabling high-potential businesses to scale.

She noted that supporting companies at the right stage allows them to contribute more effectively to the economy, particularly in the UAE, where innovation and entrepreneurship play a key role in driving growth and creating new opportunities.

Bassel El Koussa, CEO of Quiqup, said the initiative reflects the company’s belief in strengthening connections between businesses and communities.

He added that ‘Shop Local’ is intended to create opportunities for local brands to grow, deepen customer engagement and build a stronger market presence, while encouraging consumers to play a more active role in supporting the local economy.

The platform has already received 190 brand submissions, with Quiqup aiming to onboard at least 250 businesses in the coming weeks.

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DIFC to become world’s first AI-native financial centre in Dubai

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Dubai International Financial Centre (DIFC) has announced plans to transform into the world’s first AI-native financial centre, embedding artificial intelligence across every layer of its operations as part of Dubai’s broader push to lead in advanced technologies.

The initiative will integrate AI into legal and regulatory systems, business operations, talent development, and even physical infrastructure, marking a shift from limited pilot projects to a fully AI-driven ecosystem.

AI at the core of DIFC’s strategy

While many global financial hubs are experimenting with AI, DIFC said its approach is different, placing AI at the core of how the centre functions, rather than using it selectively.

The groundwork for this transformation was laid in 2023 with the launch of a five-year AI strategy, alongside new data governance policies and regulations that formally incorporate AI into its legal framework.

Economic growth and job creation

Officials estimate the initiative could generate up to $3.5 billion (Dh12.9 billion) in economic benefits and create around 25,000 jobs, further strengthening Dubai’s position as a global financial and technology hub.

Building an AI-powered ecosystem

DIFC plans to provide companies with access to advanced AI tools, while also exporting governance models and trained talent to emerging markets.

By 2030, the centre aims to develop a fully integrated AI ecosystem, including robotics, autonomous mobility, and digital infrastructure, effectively creating a smart, AI-powered city within a city.

Supporting Dubai’s AI vision

The move aligns with Dubai’s wider economic agenda to lead in artificial intelligence and innovation.

The vision will also be highlighted during the Dubai AI Festival, taking place at Dubai World Trade Centre on October 26–27, where more than 20,000 participants from over 100 countries are expected to attend.

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DIFC unveils relief package to ease financial pressure for more than 8,000 companies

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The Dubai International Financial Centre (DIFC) has today announced a comprehensive suite of temporary economic support measures designed to fortify its business and retail community. Effective immediately, the package addresses short-term operational pressures, ensuring the DIFC ecosystem remains the most resilient financial hub in the MEASA region.

As the global economy navigates a shifting landscape, the DIFC Authority is taking a proactive stance to provide financial reassurance and administrative flexibility to its 8,800+ active firms.

Targeted financial & operational support

The relief measures are specifically designed to stabilise cash flows for both commercial tenants and retail operators. Key initiatives include:

  • Flexible Payment Solutions: Customised payment plans for retail and commercial sectors.
  • Licensing Ease: New instalment plans for license renewal fees to reduce upfront capital requirements.
  • Administrative Grace Periods: Extensions on payments related to the Registrar of Companies, Data Protection Department, and lease contract filings.
  • Workforce Support: Deferred timelines for registering employees into the DIFC Employee Workplace Savings (DEWS) scheme.

Regulatory flexibility

In tandem with the DIFC Authority, the Dubai Financial Services Authority (DFSA) is introducing regulatory relief to maintain market momentum. These measures will support existing regulated firms and streamline the authorisation process for new entities seeking to enter the Dubai market.

“At DIFC, we stand alongside our clients, partners, and employees with a clear commitment to provide support and reassurance when it is needed most,” said Arif Amiri, Chief Executive Officer of DIFC Authority.

The announcement comes as DIFC continues its Zabeel District expansion, which is set to house over 42,000 companies. By prioritising the human and financial health of its current partners, DIFC is reinforcing Dubai’s position as a top-four global financial centre that prioritises stability alongside innovation.

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