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Chelsea FC teams up with Dubai property company to launch football-themed residences

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Chelsea Football Club has announced an exciting new partnership with DAMAC Properties, bringing the iconic football brand to Dubai’s real estate scene.

The partnership will lead to the creation of Chelsea Residences by DAMAC, a first-of-its-kind, football-themed residential project in Dubai Maritime City, the city’s newest beachfront location.

A Football-Inspired Seafront Lifestyle

The upcoming Chelsea Residences will feature over 1,400 seafront units, each offering stunning views and access to Chelsea-branded amenities focused on health, fitness, and high-performance living.

From concierge services to training-style spaces inspired by elite sports facilities, every corner of the development will reflect the spirit and style of Chelsea FC.

DAMAC on Chelsea Team Shirts

As part of the partnership, DAMAC’s logo will appear on Chelsea’s match shirts for the rest of the season. The branding will make its debut on Thursday during the UEFA Conference League semi-final against Djurgarden.

Leaders React

AmiraSajwani, Managing Director of Sales & Development at DAMAC Properties, said: “This isn’t just about real estate, it’s about creating a unique lifestyle that reflects Chelsea’s legacy and relentless pursuit of excellence.”

Jason Gannon, President and COO of Chelsea FC, added: “We’re thrilled to bring Chelsea to life in Dubai through this innovative project with DAMAC. It’s a major step in expanding our global presence.”

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Business

UAE launches new digital platform to manage federal government real estate

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The UAE Ministry of Finance has launched a new digital system to centralise and manage data on all federally owned real estate, marking another step in the country’s push to modernise public asset management and strengthen governance.

The platform, known as the Federal Government Real Estate Assets Platform, will act as a unified electronic registry for federal government properties. It is designed to document, update and classify real estate data, while linking assets directly to financial and operational systems across the federal government.

The ministry said the launch fulfils the requirements of Article 18 of Federal Decree-Law No. 35 of 2023 on Union-Owned Properties, which mandates the creation of a federal electronic registry for government real estate.

Supporting digital transformation

Younis Haji AlKhoori, Undersecretary at the Ministry of Finance, said the platform is designed to strengthen regulation, governance and oversight of federal real estate assets, while supporting the UAE government’s wider digital transformation agenda.

By automating real estate-related processes, the system aims to improve data accuracy and provide better insights for policymaking, planning and long-term asset management.

Federal entities can use the platform to register and update property data under standardised classifications, manage leasable spaces, and submit real estate-related requests through automated workflows. These include inspections, transfers, sales, demolitions and structural changes to properties.

The platform also integrates with other federal systems to ensure records remain up to date, while generating reports and performance indicators to support evidence-based decision-making.

Linking real estate and financial data

Mariam Mohamed Al Amiri said the platform was developed to unify real estate data across federal bodies and connect it directly to financial and operational procedures, helping improve planning, expenditure control and transparency.

The system records both financial and non-financial data, including property values, depreciation, operating costs, location, condition and technical specifications. It also stores digital documents such as architectural drawings, site maps and contracts.

A new four-tier classification structure, covering sites, buildings, floors and individual units, standardises how government real estate is recorded and enables faster access to information.

From paper to digital

According to the ministry, the platform replaces paper-based procedures with a fully digital framework that supports real-time tracking, automated approvals and structured lease management, including contract creation, amendments and terminations.

Officials said the move will improve the efficiency of federal real estate use, enhance governance and support long-term planning of government-owned properties as part of the UAE’s broader digital government strategy.

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Business

Beyond Downtown: Dubai’s upcoming mall will be 3 times bigger; here’s what we know

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Dubai is gearing up for one of its most ambitious retail projects yet, and it’s absolutely massive. Emaar’s upcoming Dubai Square Mall at Dubai Creek Harbour is set to be three times the size of Downtown Dubai, cementing its place as one of the region’s biggest shopping and entertainment giants. 

Backed by a Dh180 billion investment, the project is expected to open in three years and is already being called a game-changer for Dubai’s retail future.

Emaar announced the Dubai Square project earlier this year, positioning it as a next-generation destination where residential, retail, dining, entertainment and lifestyle experiences all come together under one address. At the heart of it is the Dubai Square Mall, a tech-forward, eco-friendly retail hub designed to feel more like a futuristic city than a conventional shopping centre.

A mall designed for the future

Emaar founder Mohamed Alabbar revealed that the mall will go big on sustainability and technology. With Dubai’s EV ownership rapidly rising, the new mall will feature dedicated electric vehicle facilities, ensuring a smooth, modern and planet-friendly experience for visitors.

One of the mall’s standout features?
It will operate as a drive-through mall, aligning with Dubai’s push for smart, green and ultra-convenient infrastructure.

Future tech

Dubai Square Mall will use Artificial Intelligence to enhance the shopping journey, from personalised recommendations to seamless navigation and smarter retail services. Think of it as a mall that gets to know what you like before you even walk in. The mall will also integrate dedicated EV facilities and smart-drive design features.

Immersive design, inside and out

The mall’s architecture leans heavily into light, openness and immersive visuals. Expect:

  • Striking skylights
  • High-tech LED installations
  • Glazed roofing and expansive glass windows
  • Vast landscapes and greenery woven throughout

The result? A bright, airy, modern space that blends indoor and outdoor vibes, very much in line with Dubai’s evolving design language.

Emaar is already the name behind Dubai’s most iconic retail destinations, and Dubai Square Mall is set to add a whole new chapter to that lineup, bigger, smarter and more forward-thinking than anything the developer has done before.

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Real estate

City Walk Northline: Dubai’s next stylish urban address to elevate everyday living

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Dubai’s most walkable lifestyle hub is getting a sleek new extension. Meraas, part of Dubai Holding Real Estate, has awarded a Dh440 million contract to GCC Contracting to develop City Walk Northline, a premium residential expansion that’s set to reshape life in one of the city’s most vibrant neighbourhoods.

Expected to be completed by 2027, City Walk Northline will feature three modern residential buildings that seamlessly blend with the area’s contemporary energy, offering residents a fresh take on urban living with more space, more light, and more lifestyle experiences right at their doorstep.

A new home in the heart of the action

City Walk Northline 1 will house 114 one- to three-bedroom apartments, while Northline 2 will feature two eight-storey towers with 190 units, all designed with open layouts, elegant finishes, and private terraces that extend the indoors into Dubai’s year-round sunshine.

Set between Jumeirah Street and Sheikh Zayed Road, the new development gives residents instant access to the best of the city, from Coca-Cola Arena and Dubai Mall to Jumeirah Beach, all just minutes away.

Designed for the way Dubai lives

The new residences will introduce a refined, minimalist aesthetic, inspired by City Walk’s architectural rhythm and landmarks such as The Green Planet and Central Park. Interiors will be bathed in natural light, with premium materials, sleek kitchens, and timeless design touches that balance comfort and style.

Residents can look forward to infinity-edge pools, modern gyms, shaded terraces, and stylish communal lounges, all designed to offer a private retreat from the city buzz while staying connected to its energy.

A community built around lifestyle

For residents, the expansion means even more walkable dining, leisure, and green spaces, reinforcing City Walk’s identity as a place where people can live, work, and play without ever needing to leave the neighbourhood.



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