Sharjah has announced the formation of a new government entity, the Sharjah Hospitality Group, following an Emiri Decree issued by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.
The Group will serve as an independent government institution affiliated with the Sharjah Family and Community Council. It has been tasked with developing and managing hospitality-related facilities, programmes and services across the emirate, to elevate industry standards and support Sharjah’s long-term tourism and community wellbeing strategies.
Chaired by Sheikha Jawaher
According to the decree, Her Highness Sheikha Jawaher bint Mohammed Al Qasimi will chair the Sharjah Hospitality Group. The Chairperson has been granted full authority to appoint key personnel, establish or dissolve affiliated entities, form committees, and approve the Group’s budgets and operational frameworks.
The headquarters will be based in Sharjah city, with the option of opening branches in other regions of the emirate.
What the Group will oversee
The new entity will supervise and operate several key facilities, including the Sharjah Ladies Club and its branches, as well as the Al Jawaher Reception and Convention Centre. Additional establishments and hospitality-related projects may be brought under its umbrella in future, based on decisions made by the Chairperson.
The Group is also responsible for formulating public policies for hospitality services, creating strategic plans, setting operational standards, and overseeing the performance of affiliated institutions.
Economic and sector impact
The launch of the Sharjah Hospitality Group is expected to enhance the emirate’s appeal as a destination for cultural tourism, family recreation, and wellness-focused experiences. The Group is tasked with implementing initiatives, organising events, and developing partnerships across the public and private sectors.
It will also introduce training and development programmes for professionals in hospitality, in coordination with relevant authorities.
In addition to government funding, the Group will generate income through activities of affiliated facilities, investments, sponsorships, and strategic collaborations.
