Milestone Systems is bringing its global flagship event, Milestone XPerience Days (MXD), back to the Middle East, highlighting the latest advancements in video technology. The event will be held on September 9-10, 2024, at Mina A’Salam Madinat Jumeirah, Dubai, featuring innovations aimed at enhancing both physical and cyber security.

With 17 technology partners showcasing seamlessly integrated solutions powered by Milestone prodigies; the event is a curated opportunity for industry peers to connect over trends, innovations, and challenges. Resellers, distributors, architects & engineers (A&Es), and end customers are set to gain valuable insights from industry experts and thought leaders sharing perspectives on the future of video technology.

According to market research company Omdia, the global video management software (VMS) and Video-Surveillance-as-a-Service (VSaaS) market is expected to reach USD 4.5 billion by 2028, driven by increasing concerns over public security and the integration of AI and IoT in urban environments. Milestone Systems, a leader in this space, continues to push the boundaries of video technology with a focus on scalability, operational efficiency, and security.

“Our goal is to strengthen our partnerships with our resellers, distributors, and technology partners to provide state of the art video technology to our end users,” said Louise Bou Rached, Sales Director, MENAT, Milestone systems. “This event is about showcasing the wide range of possibilities with video management software, video analytics, and cloud solutions as well as demonstrating how Milestone’s expertise can enhance security and optimize operations.”

With dedicated R&D focussed on innovation, Milestone drives technological advancements to redefine perceptions of how possible with video technology. Its collaboration with industry tech leaders like Intel and Nvidia allows access to the latest AI developments, improving operational efficiency and security. The cloud-hosted Milestone prodigies have also been revamped for greater scalability to optimize allocations. All the products and technology partners will be present at the Milestone XPerience Days underscoring the commitment to leveraging video technology that drives efficiency and productivity across various industries.

On the directions of Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister of the UAE and Ruler of Dubai, the Dubai Humanitarian (DXB-H) has facilitated urgent relief supplies to Chad’s capital, Ndjamena, to support over 70,000 Sudanese people, alleviating their suffering and safeguarding lives in the region.

In a swift response to the escalating humanitarian crisis, a Boeing 747 cargo flight departed from Al Maktoum International Airport on Saturday, August 31, at 9:00 am carrying 90 metric tonnes of essential medical supplies, shelter materials, and relief items provided by the World Health Organisation (WHO) and the United Nations High Commissioner for Refugees (UNHCR). These critical resources are expected to support over 70,000 Sudanese people, alleviating their suffering and safeguarding lives in the region.

Ferrari World Yas Island, Abu Dhabi’s acclaimed Ferrari-themed park, has once again redefined entertainment by launching the world’s first Ferrari-themed Esports Arena. This state-of-the-art venue is set to become the go-to destination for racing enthusiasts, Formula 1 aficionados, and thrill-seekers alike.

The newly unveiled Ferrari World Esports Arena features an impressive lineup of 20 Gran Turismo simulators, thoughtfully designed to cater to a broad audience. Fourteen simulators are dedicated to adult racers, while six are specifically designed for younger guests, creating a family-friendly atmosphere that welcomes visitors of all ages.

The arena also includes three specialised F1 simulators, offering participants the exhilarating experience of sitting in the driver’s seat of a Ferrari race car and racing on legendary F1 Grand Prix circuits, including the Yas Marina Circuit. Open daily from 10am to 6pm, the Ferrari World Esports Arena offers access to the Gran Turismo simulators as part of the theme park ticket until the end of the year. The exclusive F1 simulators are available for an additional fee, starting from Dh60 per race.