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Sun Siyam marks 35 years with fresh identity and signature Maldivian experiences

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6 months ago

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Sun Siyam Resorts has unveiled a milestone brand transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the (r)evolution introduces a powerful new statement, “The Home of the Maldivian Spirit”, reaffirming the group’s reputation as one of the most culturally authentic resort operators in the Maldives.

The rebrand unites five Maldivian resorts and the group’s Sri Lankan property under a single umbrella, The House of Siyam, while rolling out Signature Experiences and a refreshed loyalty programme, Siyam Rewards.

Three Distinct Resort Collections

To make it easier for guests and partners to navigate the portfolio, Sun Siyam Resorts has introduced three clear collections:

  • Luxury Collection:
    Island indulgence at its finest. Sun Siyam Iru Fushi leads this flagship tier with elevated experiences in a sun-soaked paradise.
  • Lifestyle Collection:
    Energetic and adventure-driven, perfect for families and groups. Sun Siyam Olhuveli and Siyam World offer vibrant entertainment and recreation.
  • Prive Collection:
    Secluded barefoot escapes. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah (Sri Lanka) provide privacy and personalised service for romantic, soulful getaways.

Signature Experiences with a Maldivian Soul

The transformation goes beyond design, adding immersive experiences that bring local heritage and creativity to every stay. Highlights include:

  • Maldivian Roots: Weekly culinary and cultural journeys celebrating island traditions.
  • Insta Villa: The Maldives’ first over-water photo studio for picture-perfect moments.
  • Sun Siyam Beach Club: A lively hub where laid-back afternoons turn into nights of music and dance.
  • Plant-based bliss, hidden treasure chests, moonlit cinemas and the ceremonial wow welcome, unique touches that create memorable stays.

Loyalty, Sustainability and Community

The group also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, optional carbon offsets, and rewards from the very first booking.

Every stay continues to support marine conservation and community initiatives through the Sun Siyam Care sustainability platform.

Leaders on the Milestone

Founder, Owner & Managing Director Ahmed Siyam Mohamed said: “When we founded Sun Siyam in 1990, our goal was to share the warmth of our islands and our people with the world. This transformation preserves that soul while creating space to innovate for the next generation of free-spirited travellers.”

CEO Deepak Booneady added: “This rebrand is about more than design — it’s about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy.”

A Modern Maldivian Identity

The new look ties together every touchpoint, from redesigned interiors to the refreshed website at sunsiyam.com, blending a vibrant Maldivian spirit with a contemporary edge.

Redesigned website

With a redesigned website now live at sunsiyam.com, the new brand identity unifies every touchpoint, from print and digital platforms to guest experiences on the islands. The result is a look and feel that is authentically Maldivian yet confidently modern.

To bring this transformation to life, Sun Siyam partnered with top industry experts:

  • JHAGGER&CO led the year-long project, starting with in-depth audience research and an internal reset of the group’s vision, purpose, and values.
  • Lee McNichol and Jose Rivero, Founders and Creative Directors of London-based StudioSixty7, reimagined interiors to reflect a refreshed, contemporary island aesthetic.
  • Maldives hospitality pioneer Dominik Ruhl guided the creation of new operational standards and Signature Experiences, embedding the brand’s spirit in daily service.

This collaborative effort, brought to life by Sun Siyam’s island operations team,  led by VP of Operations Abdulla Thamheed and supported by General Managers, Resort Managers, and the brand’s sales, marketing, and PR teams,  has produced a warm, vibrant design system that preserves Maldivian soul while embracing a fresh, modern edge.

Why This Matters for Travellers

  • Easier to choose the right island stay with clear Luxury, Lifestyle and Prive categories.
  • New Signature Experiences offer deeper cultural immersion and memorable activities.
  • Direct bookings now come with personalised rewards and benefits.
  • Commitment to sustainability and local heritage means travellers support conservation with every stay.

From one property to six resorts

Founded in 1990, Sun Siyam Resorts has grown from a single Maldivian property to six resorts across the Maldives and Sri Lanka, including the newest addition, Siyam World. The brand is anchored in The Home of the Maldivian Spirit, blending heartfelt island hospitality with innovative experiences and a commitment to sustainability.

For more information, visit sunsiyam.com or follow @sunsiyamresorts on social media.

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With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dubai’s unified car rental contract explained: What residents and tourists must know

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2 hours ago

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March 25, 2026

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Dubai’s Roads and Transport Authority (RTA) is reinforcing stricter rules for car rentals across the emirate, and it’s good news for both residents and tourists.

At the heart of this move is a mandatory unified contract that all rental companies must follow. This contract standardises how rental agreements work, clearly laying out the rights and responsibilities of both renters and rental offices in a transparent way.

“We have also organised a series of awareness workshops for companies operating in the car rental sector across the emirate to familiarise them with the contract’s provisions, obligations, and implementation procedures,” said Ahmed Mahboob, CEO of the Licensing Agency at RTA.

What this means for drivers

  • Same rules everywhere
    Whether you rent from a big brand or a small office, the same contract applies across Dubai, no more confusing or inconsistent terms.
  • Stronger consumer protection
    The contract ensures:
    • No hidden fees (like surprise toll charges)
    • No unfair charges during accident repairs
    • Mandatory refund of your security deposit within a set timeframe
  • Digital and secure process
    Rentals are handled through the Transport Activities Rental System (TARS), with:
    • Identity verification
    • OTP-based digital signatures
    • Secure, automated contracts
  • Proof of vehicle condition
    Photos are taken at pickup and return, protecting you from disputes over damage.
  • Better awareness for renters
    The system is designed to reduce complaints and help users, especially tourists, fully understand their rights before signing.

This move aligns with Dubai’s push to enhance trust and transparency in services, reinforcing its reputation as a well-regulated, customer-friendly destination.

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UAE warns drivers: Fines up to Dh2,000, 23 black points for risky driving during heavy rains

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21 hours ago

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March 24, 2026

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Authorities across the UAE have issued a fresh warning to motorists, urging them to exercise extreme caution during ongoing unstable weather conditions. The reminder comes as part of efforts to enhance road safety and prevent accidents in high-risk areas such as valleys, flood zones, and near dams.

The UAE authorities emphasised that strict penalties are in place for violations during rainfall. Motorists found driving near valleys or flood-prone areas could face a fine of Dh1,000 along with 6 black points on their license.

More severe penalties apply to those who deliberately drive into flooded valleys, regardless of the water level or perceived danger. Offenders risk fines of up to Dh2,000, 23 black points, and a 60-day vehicle impoundment.

Additionally, authorities warned against obstructing emergency responders or traffic officials during adverse weather situations. Such actions could result in a Dh1,000 fine, 4 black points, and vehicle impoundment for up to 60 days.

Officials continue to urge drivers to prioritise safety, follow official advisories, and avoid unnecessary travel during severe weather conditions to prevent accidents and ensure smooth emergency response operations.


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Rains in UAE: Free public parking extended in Sharjah amid unstable weather

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23 hours ago

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March 24, 2026

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In response to ongoing unstable weather conditions, Sharjah City Municipality has announced an extension of its public parking fee exemption across the emirate. The decision, effective from Monday, March 23, will remain in place until further notice, offering temporary relief to residents and visitors.

The waiver applies to all standard public parking zones, including those that typically require payment on weekdays and official holidays. These areas are identifiable by blue informational signage installed throughout the city.

However, authorities clarified that smart parking yards are excluded from the exemption and will continue to operate under regular paid parking rules.

Officials have urged the public to stay informed through official communication channels, including the municipality’s social media platforms and helpline services, as weather conditions continue to evolve.

The move reflects Sharjah’s ongoing efforts to support public safety and convenience during periods of disruption, ensuring smoother mobility across the city.


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