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Thrivestate Square Real Estate: Mastering marketing to achieve Dh500M this year

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Thrivestate Square Real Estate, a fast-growing boutique brokerage firm in Dubai, is revolutionizing the real estate industry by leveraging its marketing roots to offer unparalleled customer acquisition services. Originally established as a marketing firm specializing in lead generation, Thrivestate Square has quickly evolved into a powerhouse in the real estate sector, attracting top brokers across the UAE who recognize the company’s ability to deliver the best leads in the market.
Founded in 2022, Thrivestate Square has made a name for itself by combining its deep marketing expertise with a client-first approach. The company’s unique strength lies in its ability to consistently generate high-quality leads through targeted campaigns, a skillset that distinguishes it from competitors. With live leads flowing daily to agents, Thrivestate Square ensures that its brokers have access to prime opportunities, driving both success and rapid growth.
“Our background in marketing and technology has always been the backbone of Thrivestate Square’s success,” said Mr. Lior Poldian, Co-Founder of Thrivestate Square. “We’ve taken what we know about customer acquisition and applied it to the real estate market in a way no one else has. This is why the top brokers in Dubai want to join Thrivestate Square — because they know we can deliver the best opportunities and set them up for success.”

Attracting Top Talent :
Thrivestate Square’s success in customer acquisition has made it a magnet for top-tier brokers in Dubai, all eager to benefit from the company’s industry-leading marketing and lead generation capabilities. By offering a steady stream of qualified leads, Thrivestate Square has created an environment where brokers can focus on what they do best—closing deals and providing exceptional service to clients. This model has contributed significantly to Thrivestate Square’s rapid growth and reputation as one of the most sought-after agencies in the region.

Record-Breaking Sales in 2024 :
Thrivestate Square’s growth trajectory is underscored by impressive sales figures. The company is on track to achieve 500 million dirhams in property sales by the end of 2024, with some months recording as much as 70-80 million dirhams in sales. “We’ve had an incredible year so far, with record-breaking months and a steady flow of high-value transactions,” added Poldian.
“Thrivestate exists less than 2 years and for this short period of time we are satisfied for what we achieved, our marketing expertise gives us a competitive edge, and we’re confident that we’ll cross the 1 billion dirhams mark in property sales next year.”
The Future of Thrivestate Square :
Looking ahead, Thrivestate Square is poised for continued expansion and success. The company is not only focused on increasing its market share in Dubai but also on expanding its service offerings, including its growing portfolio of vacation homes and property management services. With its unique marketing-driven approach, Thrivestate Square is set to redefine the standards of excellence in Dubai’s real estate marke

Announcements

Dubai property boom fuels ANAROCK’s Middle East expansion plans

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ANAROCK Group has announced a major leadership reshuffle as it looks to expand its footprint across the Middle East and Europe, with a strong focus on Dubai’s growing real estate market.

The independent real estate consultancy said the appointments come as the region enters a new phase of growth, driven by rising investor confidence, infrastructure expansion and increasing demand across residential and institutional real estate sectors.

New leadership appointments

Anuj Kejriwal has been appointed CEO, EMEA, while continuing his current role as Founding Partner and Head of Retail Advisory.

In his expanded position, Kejriwal will oversee the rollout of ANAROCK’s institutional advisory services across the Middle East, including capital markets, land services, consulting and valuation.

The company said Dubai will act as the launchpad for its wider regional expansion strategy before moving into broader European markets.

Meanwhile, Aayush Puri has been named CEO – Residential, Middle East and CEO of ANAROCK Channel Partner (ACP).

He will lead the firm’s residential business across the region while continuing to oversee the international operations of ANACITY, the group’s proptech and property management platform.

Focus on Dubai’s growth

According to ANAROCK, Dubai’s real estate market remains one of the key long-term growth drivers for the company, supported by strong economic fundamentals and sustained investor demand.

The firm also plans to hire senior local talent across consulting, residential and capital markets divisions as part of its expansion push.

Anuj Puri, Chairman of ANAROCK Group, said the leadership changes reflect the company’s commitment to strengthening its regional presence and capturing new cross-border opportunities in one of the world’s most dynamic real estate markets.

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Announcements

New women-focused platform launches in Dubai with regional expansion plans

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A new women-focused platform has officially launched in the UAE with ambitions to become one of the GCC’s leading ecosystems for female empowerment, entrepreneurship and community support.

FEMPOWERMENT was founded by Kirsten Jenna Michaels and Alexander Sailer and aims to support women through business opportunities, coaching, education and networking initiatives.

Launched in Dubai, the platform combines community events, business launch support, workshops, coaching programmes and large-scale experiences designed to help women grow personally and professionally.

At the centre of the initiative is the Women’s Business Launchpad, a programme created to help women set up and scale businesses in the UAE through partnerships with banking, licensing and business service providers.

Founder and CEO Kirsten Jenna Michaels said the platform was designed to move beyond traditional empowerment messaging and focus on creating real opportunities for women.

The platform also features tiered membership programmes offering access to networking events, certifications, workshops and coaching experiences, alongside promotional opportunities for female-led businesses.

Co-Founder Alexander Sailer said the long-term vision is to build a scalable ecosystem that helps women access funding, launch ventures and create sustainable growth opportunities across the region.

Alongside its business and networking focus, FEMPOWERMENT has also pledged to support social impact initiatives, including plans to provide meals for 1,000 labour camp workers in the UAE and contribute to healthcare and education-related causes.

The organisation plans to expand across the GCC and international markets as part of its broader growth strategy.

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Business

New DP World insurance protects cargo from conflict-related disruptions

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DP World has launched a first-of-its-kind cargo war risk insurance solution designed to help businesses navigate growing disruption across Middle East trade routes.

The new offering aims to solve a major challenge facing global shippers, as traditional war risk insurance has become increasingly expensive, fragmented and, in some cases, difficult to access amid ongoing regional tensions.

Unlike conventional policies that typically cover only one stage of a shipment’s journey, DP World’s solution provides continuous protection across the full supply chain, from ocean or air transit to port storage and inland delivery.

Coverage across the full journey

The insurance covers physical loss or damage caused by war-related risks, including conflict, civil unrest, seizure and derelict weapons. Valid claims will be settled with zero deductible, according to the company.

“This is about solving a real, immediate problem for global trade,” said Yuvraj Narayan, Group CEO of DP World.

“Supply chains don’t stop at the port or the shoreline, and neither should insurance.”

Key trade routes included

The programme is available to companies trading in or through the Middle East. It is designed to support supply chain continuity across major trade corridors, including the Arabian Gulf, the Red Sea and nearby inland routes.

Businesses can choose several coverage options, including:

  • End-to-end cargo protection across sea, air and land transit
  • Standalone ocean, air or land policies
  • Automatic port storage cover for up to 14 days
  • Coverage limits of up to $400 million per shipment

Lower premiums for businesses

DP World said it was able to secure more competitive pricing than standard market war risk premiums by leveraging its global scale and relationships across international insurance markets.

The move comes as businesses continue to face rising logistical risks, rerouting challenges and insurance costs linked to geopolitical instability across key global shipping lanes.

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