Announcements
Dubai startup Hushday raises AED 2 Million to launch the Middle East’s first premium flash sales platform
Published
1 year agoon
By
Suhani Singh
Dubai, UAE – As global luxury faces headwinds in key markets like China, and as consumer behavior across the GCC shifts toward value-driven, digital-first experiences, a new retail-tech player is emerging in Dubai to meet that moment.
Hushday, the region’s first premium, invitation-only flash sales platform, has raised over AED 2 million (USD $550,000) in pre-seed funding from regional tech investors. Its ambition: to create a new channel for luxury and premium brands to grow in the Middle East — with full control, brand integrity, and next-level performance.
While inspired by European models like Veepee (valued at over €4 billion) and Gilt in the US, Hushday is not a copy-paste. It’s a GCC-first model, built locally for brands and consumers who expect more: exclusivity, experience, and execution.
“We’re not here to patch a post-COVID inventory issue,” says Jennifer Cohen Solal, CEO & Co-founder. “We’re here to open a new, scalable path for growth — for brands who want to reach a younger, price-sensitive, digital audience, without damaging their equity. The demand is here. The region is ready.”
A Private Sales Model Built for Today’s Reality
Unlike traditional outlets or mass-discount platforms, Hushday was designed as a strategic distribution layer, where brands can activate curated drops in a brand-safe, high-conversion environment — and tap into valuable new audiences in the process.
The platform has already signed dozens of brands — from regional players to global names — and offers full control over pricing, visibility, and inventory strategy. Brands receive real-time analytics, customer insights, and dedicated onboarding support.
“This isn’t just about clearing stock,” adds Jean Thillaye du Boullay, COO and former Carrefour executive. “It’s about reaching a new audience with purpose — and turning each campaign into both revenue and retention. From curation to delivery, we handle the full experience with precision and speed.”
A Curated Experience for Customers — With Access at the Core
Hushday operates on a referral-only model, granting invited members access to limited-time sales across fashion, beauty, accessories, electronics, home, and leisure. Each drop is personalized, mobile-first, and designed to create a sense of rarity and excitement.
With up to 50 flash sales per month, loyalty rewards, and AI-powered recommendations, the experience is built to convert — while reinforcing desirability.
‘’ For our users, it’s not about discounts. It’s about access,” says Riad Djabri, CTO and former engineering lead at Doctolib. “We use tech to make the experience smarter — more personal, more seamless, and more rewarding. Our goal is to turn every flash sale into something that feels tailored, not transactional.”
Hushday stands out not just for its unique format but for how seamlessly it aligns with the region’s pulse, needs, and ambitions. Entirely based in Dubai and backed by local tech investors, the platform is tailored for the Gulf, offering a deeply relevant and timely retail experience. At the core of its operations is a fully robotized third-party logistics (3PL) system, ensuring end-to-end efficiency and excellence across the region. With the GCC’s premium off-price market expected to hit $6 billion, Hushday is stepping in with a bold, digitally native, and brand-safe model that’s designed specifically for this market—not borrowed from outdated global playbooks. “We’re not replicating what worked in Europe 10 years ago,” says Jennifer Cohen Solal. “We’re building what the Middle East needs now — with its own codes, pace, and expectations. And we’re doing it at scale.” After launching in the UAE this month, the company is already eyeing rapid expansion into Saudi Arabia, Qatar, and Kuwait, fully intent on tapping into the massive regional demand for smart, high-quality off-price retail.
MEET THE FOUNDERS
Hushday’s founding team combines deep experience in fashion, e-commerce, tech, and operations—with a track record of scaling high-growth businesses in Europe and the Middle East.

Jennifer Cohen Solal – CEO
With 15 years of experience in e-commerce, Jennifer has held leadership roles as Chief Marketing Officer for major fashion and tech brands, including some of Europe’s top private sales platforms. Before launching Hushday, she founded one of Paris’ most talked-about food startups—a digital-first brand that reimagined the world of French pâtisserie and made headlines for its bold, chef-led concept.
“We don’t believe in waste. We believe in reactivation. That’s the future of retail.”

Jean Thillaye du Boullay – COO
A retail and logistics expert, Jean spent a decade at Carrefour and Majid Al Futaim, managing over 1B AED in annual turnover and leading large-scale digital transformations. At HushDay, he’s driving the commercial & operational engine with a focus on excellence, cost control, and scale.
“Our role is to create a win-win channel: an off-price destination where brands can clear inventory without harming their image, while customers access coveted labels at exceptional value. It’s built on trust, desirability, and a seamless experience from click to delivery.”

Riad Djabri – CTO
Riad is a former engineering lead at Doctolib, one of France’s top unicorns. With a strong product and tech background, he is now driving Hushday’s vision to become the next-generation retail platform for the GCC.
“Our ambition is to build a tech platform that evolves with the brands we serve — integrating AI, circularity, and real-time insights to create a smarter, more sustainable way to sell luxury. But we’re equally focused on the customer experience: making every flash sale more relevant, more personal, and more seamless for the people who matter most.”
ABOUT HUSHDAY
Hushday is the first premium private sales platform built specifically for the Middle East.
Founded in Dubai in 2024, the company offers luxury and premium brands a secure, high-conversion channel to manage excess inventory — while maintaining full control over pricing, image, and positioning.
The platform is invitation-only, operating as a curated destination where members access exclusive flash sales across fashion, beauty, accessories, home, electronics, and leisure. With up to 50 sales per month, Hushday delivers a mobile-first, gamified experience tailored to GCC consumers.
The platform will officially launch in the first week of May 2025 in the UAE, with plans to expand to Saudi Arabia, Qatar, and Kuwait in 2026. Backed by regional tech investors and powered by a fully automated logistics partner, Hushday combines premium retail standards with operational scalability — making it a strategic new growth channel for brands in the region.
Launching the 2nd of May 2025 in the UAE, Hushday is available by invitation only.
🔗 Join the waitlist: [www.hushday.com]
📸 Instagram: [@hushday_me]
📧 Media Enquiries:
Sudhashree Dash
0553498382
press@hushday.com
sudha@memc.co
As a trainee reporter and creative lead, I focus on curating engaging content and managing the social media presence for the company. I aim to connect audiences with relevant, impactful news through multiple digital platforms.
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Announcements
UAE to see three days of rain, fog and cooler weather this week
Published
21 hours agoon
June 22, 2026
The United Arab Emirates is expected to experience rainfall, fog and a drop in temperatures over the coming days, according to the National Centre of Meteorology (NCM).
The weather authority said convective clouds are likely to develop from Tuesday afternoon, bringing showers to parts of the country, particularly eastern regions. Humid conditions are also expected to increase the likelihood of fog and mist in some coastal and inland areas.
Monday’s weather is forecast to remain largely fair, although clouds may form over eastern areas. Humidity levels are expected to rise overnight and into Tuesday morning, especially across western coastal and inland regions, creating favourable conditions for fog and mist.
On Tuesday, skies are expected to be fair to partly cloudy, with cloud build-up during the afternoon leading to scattered rainfall in some areas. Similar conditions are forecast for Wednesday, with rain-bearing clouds likely to develop once again over eastern parts of the country.
The NCM said temperatures are expected to fall on Thursday, particularly across western areas of the UAE. Fresh north-westerly winds may also lead to blowing dust in exposed locations.
Sea conditions in the Arabian Gulf are forecast to become moderate to rough at times, especially in western waters. Winds are expected to range between 10kph and 25kph, with gusts reaching up to 40kph in some areas.
Residents are advised to monitor official weather updates as conditions develop throughout the week.
Announcements
UAE bans under-15s from social media: Everything parents need to know
Published
5 days agoon
June 18, 2026
The UAE has introduced one of its strongest measures yet to protect children online, setting a minimum age of 15 for social media use.The new rules mean that children under 15 will no longer be allowed to create or use personal social media accounts, even if they have their parents’ permission.
For many families, the announcement raises practical questions. Which apps are affected? Can parents make exceptions? How will age checks work? And what changes for teenagers aged 15 and 16?
Here’s a breakdown of what the new regulations mean for parents.
Which platforms are affected?
The rules apply broadly to almost any platform that functions as a social media service. This includes platforms that allow users to create profiles, share content, interact with others, join communities, or receive content recommendations through algorithms. Whether a service is free or paid does not matter. If it is available in the UAE or targets users in the country, it falls within the scope of the new regulations.
What is banned for children under 15?
The most significant change is the introduction of a minimum age of 15 for social media use. Children below this age will no longer be allowed to create, use or operate personal social media accounts.
The restriction goes beyond simply opening an account. Children under 15 will also be prohibited from accessing the full range of social media features, including posting content, commenting on posts, sharing material, participating in public groups or channels and engaging in wider social interactions through personal profiles.
In effect, the UAE has drawn a clear line by establishing 15 as the age at which children can begin accessing social media platforms.
Can parents give permission?
No. One of the most notable aspects of the new regulations is that parental consent cannot be used to bypass the age restriction.
The resolution explicitly states that permission from a parent or caregiver does not constitute a valid exemption from the rules. This means that even if a parent is comfortable with their child using social media before the age of 15, the platform is still required to prevent access.
The measure is designed to create a uniform national standard rather than leaving the decision entirely to individual families.
What happens when a child turns 15?
Turning 15 does not mean teenagers gain unrestricted access to social media. Instead, the regulations introduce a more controlled environment for young users aged between 15 and 16.
Teenagers in this age group will be allowed to have accounts, but platforms will be required to apply enhanced safety measures. These protections are expected to include stronger privacy settings, age-appropriate content filtering, restrictions on interactions with unknown users and tools that help manage the amount of time spent online.
The aim is to recognise that older teenagers are increasingly participating in the digital world while ensuring that they remain protected from some of the risks associated with social media use. The regulations describe this as part of a gradual transition towards healthier and more balanced digital habits.
What role will parents play?
While parents cannot override the age limit, they will still play a central role in supervising their children’s online activity.
For teenagers aged 15 and 16, caregivers will be able to use parental control tools provided by social media platforms to manage account settings and monitor usage. However, any changes made through these tools must remain within the limits established by the regulations.
The rules also place specific responsibilities on parents and caregivers. They are expected not to assist children in circumventing age-verification systems or accessing platforms in violation of the regulations. At the same time, they are encouraged to actively supervise their children’s digital activities, discuss online risks and promote safe and responsible internet use.
The message from regulators is clear: protecting children online is not solely the responsibility of technology companies but a shared responsibility involving families as well.
How will age verification work?
A key challenge for governments around the world has been ensuring that children cannot simply enter a false date of birth when signing up for social media accounts. The UAE’s new framework seeks to address that issue directly.
Under the regulations, platforms must implement effective and reliable age-verification systems. These may include digital identity checks, artificial intelligence-powered verification tools, biometric technologies or other mechanisms approved by the Child Digital Safety Council.
Importantly, self-declared ages will no longer be accepted as sufficient proof. Platforms will be expected to demonstrate that their systems can accurately determine whether a user meets the required age threshold.
At the same time, the regulations require companies to handle personal information responsibly. Data collected for verification purposes must be limited to what is necessary, stored securely and retained only for as long as required. Users must also be informed about how verification systems operate.
What new responsibilities will social media companies face?
The regulations place significant obligations on social media platforms, reflecting the UAE’s view that technology companies should play a more active role in protecting children online.
Platforms will be required to identify and remove accounts operated by children under 15, introduce measures to prevent users from bypassing safety systems and regularly assess risks to children’s digital wellbeing. They must also provide parental control tools and educational resources that help families navigate the online environment safely.
The rules further restrict how children’s data can be used. Platforms will not be permitted to target children with personalised advertising based on behavioural tracking, nor can they use information gathered from children’s online activities for commercial purposes.
The overall approach positions social media companies as active partners in child protection rather than simply providers of digital services.
When will the changes take effect?
The regulations will not be implemented overnight. Social media companies have been given a transition period of up to 12 months to introduce the necessary technical systems and compliance measures.
This period is intended to ensure that platforms have enough time to build age-verification mechanisms, introduce enhanced protections for teenagers and align their services with the new requirements.
Who will enforce the rules?
Responsibility for oversight will be shared between the National Media Authority and the Telecommunications and Digital Government Regulatory Authority. Both organisations have been granted powers to monitor compliance and take action where necessary.
Platforms that fail to comply could face a range of measures, including warnings, administrative penalties and, in serious cases, partial or full blocking of their services within the UAE.
Alongside these regulators, the Child Digital Safety Council will play an important role in assessing emerging risks, developing safety policies and ensuring that the framework continues to evolve as technology changes.
Why is the UAE introducing these measures?
The new social media rules form part of a broader effort to strengthen child protection in the digital age.They build on existing legislation, including Wadeema’s Law, which protects children from neglect, abuse and exploitation, and follow the establishment of the Child Digital Safety Council as part of the UAE’s wider family-focused initiatives.
Officials say the objective is not simply to restrict children’s access to technology but to ensure that young people can engage with the digital world in a safer, healthier and more age-appropriate way.
What does this mean for families?
For many parents, the new rules may provide welcome clarity. Families have long faced pressure from children who want to join social media because friends and classmates are already online. A nationally enforced minimum age may make those conversations easier by creating a clear and consistent standard.
At the same time, questions remain about how effectively the rules can be enforced in practice. Children around the world have historically found ways to bypass age restrictions by providing inaccurate information when signing up for accounts. Whether the new verification systems can close those loopholes will be closely watched.
What is clear, however, is that the UAE is signalling a major shift in its approach to children’s online safety. By placing greater responsibility on technology companies while giving parents clearer guidance and stronger tools, the country is seeking to reshape how young people engage with social media in the years ahead.
Announcements
DWC expansion remains on track; first phase set to complete in 2032
Published
1 week agoon
June 15, 2026
Work on the expansion of Al Maktoum International Airport is progressing on schedule, with Phase 1 expected to commence operations in 2032, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, , has announced.
In a post on social media platform X, Sheikh Hamdan said the project has recorded more than 10 million work hours over the past 15 months, reflecting steady progress across key construction phases.
Work on the Al Maktoum International Airport expansion continues according to the approved timeline, with Phase 1 scheduled to begin operations in 2032. Contracts worth AED13 billion are currently being executed, and more than 10 million work hours have been completed over the… pic.twitter.com/CAfe2TGsxo
— Hamdan bin Mohammed (@HamdanMohammed) June 15, 2026
He noted that contracts worth AED 13 billion are currently under execution, while additional contracts valued at AED 55 billion are expected to be awarded in the coming months as part of the expansion programme.
Once completed, the airport is designed to handle more than 250 million passengers annually, reinforcing Dubai’s long-term strategy to strengthen aviation capacity and support economic growth.
“Under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai’s major projects continue to advance with steady progress and confidence,” Sheikh Hamdan added.
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