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Thrivestate Square Real Estate: Mastering marketing to achieve Dh500M this year

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Thrivestate Square Real Estate, a fast-growing boutique brokerage firm in Dubai, is revolutionizing the real estate industry by leveraging its marketing roots to offer unparalleled customer acquisition services. Originally established as a marketing firm specializing in lead generation, Thrivestate Square has quickly evolved into a powerhouse in the real estate sector, attracting top brokers across the UAE who recognize the company’s ability to deliver the best leads in the market.
Founded in 2022, Thrivestate Square has made a name for itself by combining its deep marketing expertise with a client-first approach. The company’s unique strength lies in its ability to consistently generate high-quality leads through targeted campaigns, a skillset that distinguishes it from competitors. With live leads flowing daily to agents, Thrivestate Square ensures that its brokers have access to prime opportunities, driving both success and rapid growth.
“Our background in marketing and technology has always been the backbone of Thrivestate Square’s success,” said Mr. Lior Poldian, Co-Founder of Thrivestate Square. “We’ve taken what we know about customer acquisition and applied it to the real estate market in a way no one else has. This is why the top brokers in Dubai want to join Thrivestate Square — because they know we can deliver the best opportunities and set them up for success.”

Attracting Top Talent :
Thrivestate Square’s success in customer acquisition has made it a magnet for top-tier brokers in Dubai, all eager to benefit from the company’s industry-leading marketing and lead generation capabilities. By offering a steady stream of qualified leads, Thrivestate Square has created an environment where brokers can focus on what they do best—closing deals and providing exceptional service to clients. This model has contributed significantly to Thrivestate Square’s rapid growth and reputation as one of the most sought-after agencies in the region.

Record-Breaking Sales in 2024 :
Thrivestate Square’s growth trajectory is underscored by impressive sales figures. The company is on track to achieve 500 million dirhams in property sales by the end of 2024, with some months recording as much as 70-80 million dirhams in sales. “We’ve had an incredible year so far, with record-breaking months and a steady flow of high-value transactions,” added Poldian.
“Thrivestate exists less than 2 years and for this short period of time we are satisfied for what we achieved, our marketing expertise gives us a competitive edge, and we’re confident that we’ll cross the 1 billion dirhams mark in property sales next year.”
The Future of Thrivestate Square :
Looking ahead, Thrivestate Square is poised for continued expansion and success. The company is not only focused on increasing its market share in Dubai but also on expanding its service offerings, including its growing portfolio of vacation homes and property management services. With its unique marketing-driven approach, Thrivestate Square is set to redefine the standards of excellence in Dubai’s real estate marke

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Canada Super 60 names Women’s Trophy after cricketing legend Mel Jones

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Canada’s pioneering cricket league, Canada Super 60, has announced that its inaugural Women’s Trophy will be named in honour of Mel Jones, the former Australian cricketer, respected broadcaster, and tireless advocate for women’s cricket.
Canada Super 60 is the world’s first-ever ten-over-a-side event to launch with both men’s and women’s competitions from its inaugural season. The league will be staged under the roof of the iconic BC Place in Vancouver, showcasing international stars alongside homegrown Canadian talent.

As part of its commitment to celebrating women’s cricket and inspiring future generations, Canada Super 60 will name the Women’s Trophy each year after an international women’s cricket legend. This tradition will not only create awareness but also honour trailblazers whose contributions have shaped the women’s game.

This year, the league has chosen Mel Jones—not only for her outstanding career in cricket and broadcasting, but also for her leadership off the field. Jones has been a leading voice for women’s cricket worldwide, and the ICC has widely recognized her efforts. She played a pivotal role in supporting Afghan women cricketers forced to flee their homeland after the Taliban takeover in 2021, helping coordinate their evacuation to Australia, providing resources, and co-founding the Pitch Our Future initiative to support their education and sporting careers. In recognition of these efforts, she was honoured with the prestigious MCC Spirit of Cricket Award in 2025.

Thanks to her advocacy and international coordination, many of these Afghan players found refuge abroad including two who are now living in Canada, following the Canadian government’s support for their refugee applications. This aligns with the Canada Super 60 vision of using cricket as a platform for opportunity and inclusion. Mel Jones on Receiving the Honour said “This honour from Canada Super 60 truly humbles me,” said Mel Jones. “To have the Women’s Trophy named after me is something very special. What excites me most is the vision behind this initiative creating more opportunities and visibility for women’s cricket, especially in associate nations. Platforms like Canada Super 60 will inspire and empower a new generation of players. My hope is that one day, a Canadian cricket legend will have this trophy named after them, as the women’s game continues to grow in this country.”

The Canada Super 60 Women’s Trophy will be presented at BC Place, Vancouver, during the inaugural edition of the tournament, taking place from October 8–13, 2025.

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Mosaic opens in Dubai, promising smarter marketing decisions for UAE businesses

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Mosaic, an integrated marketing agency, was officially launched in Dubai recently promising a new, more intentional approach to business growth for companies in the UAE. Led by Agency Director Shubhang Bhattacharya and Head of Digital Prasanna Venkat, Mosaic aims to buck a common market trend: businesses that start strong but struggle to scale.

Bhattacharya and Venkat have spent the last decade in the business setup space in Dubai, launching campaigns that helped countless businesses start. This experience has given them a clear vision for Mosaic. 

“So many businesses, no matter how long they’ve been around, try to handle marketing on their own and miss out on huge opportunities,” says Bhattacharya. “Making the right decisions at the right time is a make-or-break moment for any business. We give businesses the expertise to make marketing a cornerstone of their success, not just an afterthought.”

Mosaic’s philosophy centres on making “better decisions” rather than simply chasing bigger budgets. “We’ve seen too many businesses struggle with direction,” adds Venkat. “At Mosaic, our starting point is always the same: what actually creates value for the client, and how do we get there without overcomplicating it?”

Mosaic isn’t waiting around to make an impact. Since its soft launch in February 2025, the agency has already delivered serious results. That includes the “Employee to Entrepreneur” campaign, which pulled in over 23 million impressions, and the launch of the UAE’s first-ever mobile business setup initiative, the “Startup Wagon.” The team also proved its ability to tap into the culture with a simple, silly reel on the Coldplay concert trend that went on to get over 14 million views on Instagram.

The name “Mosaic” is a core tenet of the agency’s operational philosophy. It represents how the team works: bringing distinct, diverse perspectives together to create a result that is greater than the sum of its parts. 

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Pakistan’s Fly Jinnah airline to start direct flights from Lahore to Dubai

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Fly Jinnah, Pakistan’s low-cost carrier, has announced the launch of a new non-stop flight route connecting Lahore and Dubai. The service is scheduled to begin on October 29.

The new route will operate twice weekly, on Wednesdays and Sundays, linking Lahore’s Allama Iqbal International Airport (LHE) with Dubai International Airport (DXB).

This expansion marks Dubai as the second UAE destination in the airline’s Lahore network, which already includes flights to Sharjah. The carrier also operates flights to Riyadh, Jeddah, Dammam, and Bahrain, utilising its fleet of six Airbus A320 aircraft.

The airline, founded in Karachi, is a joint venture focused on offering travellers the best value for money. This means you can expect a no-frills experience with all the essentials you need for a great trip.

Bookings for the new Dubai–Lahore flights are now available through Fly Jinnah’s official website (www.flyjinnah.com), call centre, and travel agencies.

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