Gamers in the UAE have something exciting to look forward to as The Game Company (TGC), a Dubai-based startup, has launched its AI-powered cloud gaming platform at Dubai AI Week. This new platform brings over 1,300 popular gaming titles directly from the cloud, giving UAE gamers access to high-quality games without needing expensive consoles or large downloads.

Whether you’re on a PC, tablet, or smartphone, TGC’s platform allows you to enjoy high-performance gaming on any device. All you need is an internet connection; no more worrying about hardware upgrades or storage space. The platform is designed to make gaming easier and more accessible for everyone, no matter where they are.

What sets TGC’s platform apart is its advanced AI technology. The system optimises graphics for smooth, clear visuals and uses features like predictive buffering to ensure a lag-free experience. This means you can enjoy ultra-smooth gameplay, whether you’re playing the latest AAA title or a favourite classic.

Faisal Kazim, Head of the Dubai Programme for Gaming 2033, said: “It’s exciting to see a product like this come out of Dubai, designed to bring the best gaming experience to players.”

Osman Masud, Founder and CEO of TGC, shared his thoughts, saying, “Gaming is much more than entertainment, it’s a global force that shapes culture and drives economies.”

During its early phase, the platform has already seen impressive interest, with over 43,000 registrations and 10,000 gamers joining in. TGC’s strong partnerships with Tencent Cloud, BytePlus (TikTok), Immutable, and Fetch.ai have helped support its development.

Gamers attending Dubai AI Week can check out the platform firsthand, experiencing live gameplay and seeing how the AI technology works in real-time demos.

(Source: Wam)

Dubai, UAE – As global luxury faces headwinds in key markets like China, and as consumer behavior across the GCC shifts toward value-driven, digital-first experiences, a new retail-tech player is emerging in Dubai to meet that moment.

Hushday, the region’s first premium, invitation-only flash sales platform, has raised over AED 2 million (USD $550,000) in pre-seed funding from regional tech investors. Its ambition: to create a new channel for luxury and premium brands to grow in the Middle East — with full control, brand integrity, and next-level performance.

While inspired by European models like Veepee (valued at over €4 billion) and Gilt in the US, Hushday is not a copy-paste. It’s a GCC-first model, built locally for brands and consumers who expect more: exclusivity, experience, and execution.

“We’re not here to patch a post-COVID inventory issue,” says Jennifer Cohen Solal, CEO & Co-founder. “We’re here to open a new, scalable path for growth — for brands who want to reach a younger, price-sensitive, digital audience, without damaging their equity. The demand is here. The region is ready.”

A Private Sales Model Built for Today’s Reality

Unlike traditional outlets or mass-discount platforms, Hushday was designed as a strategic distribution layer, where brands can activate curated drops in a brand-safe, high-conversion environment — and tap into valuable new audiences in the process.

The platform has already signed dozens of brands — from regional players to global names — and offers full control over pricing, visibility, and inventory strategy. Brands receive real-time analytics, customer insights, and dedicated onboarding support.

“This isn’t just about clearing stock,” adds Jean Thillaye du Boullay, COO and former Carrefour executive. “It’s about reaching a new audience with purpose — and turning each campaign into both revenue and retention. From curation to delivery, we handle the full experience with precision and speed.”

A Curated Experience for Customers — With Access at the Core

Hushday operates on a referral-only model, granting invited members access to limited-time sales across fashion, beauty, accessories, electronics, home, and leisure. Each drop is personalized, mobile-first, and designed to create a sense of rarity and excitement.

With up to 50 flash sales per month, loyalty rewards, and AI-powered recommendations, the experience is built to convert — while reinforcing desirability.

‘’ For our users, it’s not about discounts. It’s about access,” says Riad Djabri, CTO and former engineering lead at Doctolib. “We use tech to make the experience smarter — more personal, more seamless, and more rewarding. Our goal is to turn every flash sale into something that feels tailored, not transactional.”

Hushday stands out not just for its unique format but for how seamlessly it aligns with the region’s pulse, needs, and ambitions. Entirely based in Dubai and backed by local tech investors, the platform is tailored for the Gulf, offering a deeply relevant and timely retail experience. At the core of its operations is a fully robotized third-party logistics (3PL) system, ensuring end-to-end efficiency and excellence across the region. With the GCC’s premium off-price market expected to hit $6 billion, Hushday is stepping in with a bold, digitally native, and brand-safe model that’s designed specifically for this market—not borrowed from outdated global playbooks. “We’re not replicating what worked in Europe 10 years ago,” says Jennifer Cohen Solal. “We’re building what the Middle East needs now — with its own codes, pace, and expectations. And we’re doing it at scale.” After launching in the UAE this month, the company is already eyeing rapid expansion into Saudi Arabia, Qatar, and Kuwait, fully intent on tapping into the massive regional demand for smart, high-quality off-price retail.

MEET THE FOUNDERS

Hushday’s founding team combines deep experience in fashion, e-commerce, tech, and operations—with a track record of scaling high-growth businesses in Europe and the Middle East.

Jennifer Cohen Solal – CEO
With 15 years of experience in e-commerce, Jennifer has held leadership roles as Chief Marketing Officer for major fashion and tech brands, including some of Europe’s top private sales platforms. Before launching Hushday, she founded one of Paris’ most talked-about food startups—a digital-first brand that reimagined the world of French pâtisserie and made headlines for its bold, chef-led concept.

“We don’t believe in waste. We believe in reactivation. That’s the future of retail.”

Jean Thillaye du Boullay – COO
A retail and logistics expert, Jean spent a decade at Carrefour and Majid Al Futaim, managing over 1B AED in annual turnover and leading large-scale digital transformations. At HushDay, he’s driving the commercial & operational engine with a focus on excellence, cost control, and scale.

“Our role is to create a win-win channel: an off-price destination where brands can clear inventory without harming their image, while customers access coveted labels at exceptional value. It’s built on trust, desirability, and a seamless experience from click to delivery.”

Riad Djabri – CTO
Riad is a former engineering lead at Doctolib, one of France’s top unicorns. With a strong product and tech background, he is now driving Hushday’s vision to become the next-generation retail platform for the GCC.

“Our ambition is to build a tech platform that evolves with the brands we serve — integrating AI, circularity, and real-time insights to create a smarter, more sustainable way to sell luxury. But we’re equally focused on the customer experience: making every flash sale more relevant, more personal, and more seamless for the people who matter most.”

ABOUT HUSHDAY

Hushday is the first premium private sales platform built specifically for the Middle East.
Founded in Dubai in 2024, the company offers luxury and premium brands a secure, high-conversion channel to manage excess inventory — while maintaining full control over pricing, image, and positioning.

The platform is invitation-only, operating as a curated destination where members access exclusive flash sales across fashion, beauty, accessories, home, electronics, and leisure. With up to 50 sales per month, Hushday delivers a mobile-first, gamified experience tailored to GCC consumers.

The platform will officially launch in the first week of May 2025 in the UAE, with plans to expand to Saudi Arabia, Qatar, and Kuwait in 2026. Backed by regional tech investors and powered by a fully automated logistics partner, Hushday combines premium retail standards with operational scalability — making it a strategic new growth channel for brands in the region.

Launching the 2nd of May 2025 in the UAE, Hushday is available by invitation only.

🔗 Join the waitlist: [www.hushday.com]
📸 Instagram: [@hushday_me]
📧 Media Enquiries:

Sudhashree Dash

0553498382

press@hushday.com

sudha@memc.co

Gold prices in Dubai opened above Dh400 per gram on Thursday, bouncing back after falling by more than Dh20 earlier in the week.

Here’s how much different types of gold were selling for on Thursday morning:

• 24K: Dh400.50 per gram
• 22K: Dh371 per gram
• 21K: Dh355.75 per gram
• 18K: Dh305 per gram

This follows a rollercoaster week where gold briefly hit a record high of Dh420 per gram on Tuesday before dropping sharply.

What’s Happening Globally?

Globally, gold was trading at $3,327 per ounce, up by 1.27%. Prices had soared earlier due to economic uncertainty and global tensions, but dipped after former US President Donald Trump said he wouldn’t replace Federal Reserve chair Jerome Powell.

What’s Next for Gold?

Despite the recent ups and downs, experts still expect prices to rise. JP Morgan predicts that gold could hit $4,000 per ounce by mid-2026, driven by geopolitical tensions, global trade issues, and central banks increasing their gold reserves. They estimate the metal will average $3,675 per ounce by the end of this year.

Jewellery Demand Drops

While prices are up, demand for gold jewellery has slowed as shoppers hold off on big purchases. On the other hand, many residents are choosing to sell their gold to cash in on the high prices.