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IT services spend in mena set to reach up to 28% of total it budgets as services-led transformation accelerates

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The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.

Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.

Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”

Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.

Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”

The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.

Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.

Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.

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UAE announces new pharmaceutical law to end medical product monopoly

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The Emirates Drug Establishment (EDE) has activated a new regulatory mechanism aimed at ending monopolistic practices in the UAE’s medical product market, marking a significant shift in how pharmaceuticals are distributed across the country.

Introduced under the 2024 federal law governing medical products, pharmacists and pharmaceutical establishments, the measure requires pharmaceutical companies to appoint more than one authorised agent for each medical product marketed in the UAE.

Officials say the move is designed to strengthen pharmaceutical security, ensure stable medicine supplies and enhance national preparedness during emergencies.

Ending single-agent control

Under the new framework, companies can no longer depend on a single distributor for a specific product.

By mandating multiple authorised agents, the EDE aims to:

  • Prevent supply disruptions
  • Improve distribution efficiency
  • Increase supply-chain flexibility
  • Eliminate monopolistic control over essential medicines

The authority said the mechanism will widen treatment options and promote healthier competition among distributors, ultimately benefiting patients and healthcare providers.

Boosting investment and market sustainability

Beyond addressing monopolies, the initiative is expected to make the UAE pharmaceutical sector more attractive to investors.

Officials note that diversified distribution channels reduce operational risks and enhance long-term sustainability, a key pillar in building a resilient healthcare ecosystem.

The reform aligns with the UAE’s broader strategy to modernise regulatory systems and position the country as a regional hub for life sciences and pharmaceutical trade.

Saeed bin Mubarak Al Hajeri, Minister of State and Chairman of the EDE’s Board of Directors, said the initiative reflects the UAE’s public policy approach to developing a robust national pharmaceutical ecosystem.

He emphasised the authority’s commitment to:

  • Diversifying supply chains
  • Enhancing regulatory efficiency
  • Creating a flexible legislative environment
  • Protecting public health

Officials stress that the mechanism goes beyond market competition. It serves as a strategic safeguard to ensure uninterrupted access to medicines during global disruptions or health emergencies.

What it means for the healthcare sector

The activation of the mechanism signals a transition toward a more competitive, transparent and secure pharmaceutical market.

  • For patients: Greater consistency in medicine availability
  • For distributors: Increased competition and operational flexibility
  • For investors: A stronger, more sustainable regulatory environment

As implementation of the 2024 federal law continues, further refinements are expected to shape the future of the UAE’s pharmaceutical supply chain and reinforce national health security.

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BCD Global acquires second Dubai South site, targets Dh300mn revenue in H1 2026

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International developer BCD Global has acquired a second development plot in Dubai South, accelerating its UAE expansion after its inaugural Dubai project was fully committed within weeks of launch.

The 70-year-old real estate group is targeting approximately Dh300 million ($81.7 million) in UAE revenue during the first half of 2026, marking its first meaningful earnings contribution from the market.

The latest acquisition follows BCD Global’s entry into Dubai last month with a freehold mid-market residential development in Warsan, where construction has already commenced. According to the company, all units were committed shortly after launch amid strong investor demand.

Scalable Platform Strategy

Chairman Dr. Angad Singh Bedi said the rapid absorption of the first project validated the group’s strategy of building a governance-led, scalable development platform rather than pursuing opportunistic transactions.

“The acquisition of a second site in Dubai South reflects our conviction in the long-term fundamentals of this market,” Bedi said. 

“We are building a platform designed for sustained capital deployment and disciplined growth.”

BCD Global has delivered more than 155 million square feet of real estate across over 300 projects spanning residential, mixed-use and large-scale developments in seven countries over seven decades.

Chief Executive Amit Puri described the move as part of a phased expansion strategy focused on structural demand drivers.

“Dubai remains one of the most resilient global property markets, supported by population growth, capital inflows and regulatory stability,” Puri said. 

“Dubai South represents the next phase of urban expansion, with infrastructure growth and demographic momentum supporting long-term housing demand.”

Market Backdrop

Data from the Dubai Land Department show total real estate transactions in Dubai reached Dh917 billion in 2025, up approximately 20% year-on-year. Average residential prices have climbed to around Dh1,597 per square foot, while rental yields in mainstream submarkets range between 6% and 8%, among the highest across major international cities.

Industry analysts project continued residential demand across the UAE, with close to 300,000 units expected to be delivered by 2028 amid sustained population growth and investor migration.

Pipeline and Regional Expansion

The newly secured Dubai South site forms part of BCD Global’s broader UAE pipeline. Another groundbreaking is scheduled next month, with construction on the second project expected to begin in the coming months.

The developer said its strategy centres on mid-market housing targeted at end-users and long-term investors, positioning itself away from short-term speculative segments.

From its Dubai base, BCD Global plans to expand across the Gulf, identifying Saudi Arabia as a priority growth market as it builds a diversified regional portfolio.

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Inside The Plaza at Uptown Dubai: An open-air venue set to transform the city’s business and events scene

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In a city that thrives on bold ambition and global connection, a new landmark has quietly taken its place at the heart of Dubai’s business future.

DMCC has officially opened The Plaza at Uptown Dubai, a 21,000 square metre open-air destination designed to host everything from high-level corporate summits to large-scale concerts and community gatherings.

For UAE residents and business leaders alike, this isn’t just another development announcement. It’s a signal that Uptown Dubai is stepping into a new era.

A new gathering space in town

Strategically positioned at the centre of Uptown Dubai, The Plaza physically connects the iconic Uptown Tower with the district’s wider commercial and residential community.

Designed to accommodate up to 4,000 guests, the venue features advanced staging, lighting and digital display infrastructure, enabling year-round programming and rapid event turnover.

For Dubai’s fast-moving corporate ecosystem, that means seamless hosting of:

  • Global trade conferences
  • Finance and technology forums
  • Industry expos
  • Cultural performances
  • Community celebrations

In a city known for world-class event venues, The Plaza adds something different: scale, accessibility and integration within a thriving business district.

For UAE residents, the venue offers more opportunities for networking, collaboration and global visibility without leaving the city.

Next business hub taking shape

The Plaza’s launch comes as Uptown Dubai moves into its next development phase.

Currently under construction:

  • Two commercial towers (23 and 17 storeys)
  • 62,000 square metres of additional Grade A commercial and retail space

Once complete, the full district will deliver:

  • 538,000 square metres total gross floor area
  • 232,000 square metres dedicated to Grade A commercial office space

What’s in it for residents

For professionals, it means:

  • More international events are hosted locally
  • Increased networking and industry exposure
  • Expanded commercial opportunities

For residents, it offers:

  • Open-air concerts and cultural events
  • Community experiences within a premium urban setting
  • A new social hub integrated into Dubai’s skyline

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