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UAE tops global soft power index in Mena region

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The United Arab Emirates has been ranked first regionally and 10th globally for Influence in the Global Soft Power Index (GSPI) 2022.

The UAE advanced to 15th place globally in the overall GSPI ranking, up from last year’s 17th in the GSPI 2021. The country sits at the top in the region and remains at the forefront of the countries in the Middle East and North Africa, achieving progress in all indicators and sub-indicators.

In a tweet posted on his official Twitter account, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, said, “The GSPI 2022 ranked the UAE as the 10th globally and first regionally in its overall influence in soft power. This reflects our leading position and good reputation worldwide.”

He added, “More than 100,000 respondents worldwide chose the UAE as the first regionally and 15th globally in the Global Soft Power Index 2022. Our country also ranked 10th globally in its influence, enhancing our status and positive impact.”

Sheikh Mohammed stressed that the country’s progress in all indicators and sub-indicators results from the unique model it provides.

He noted, “The UAE’s soft power lies in its development model, which brings together the best ideas and minds across the world and gathers people of all races to build the best development experience in the world.”

The UAE continued its progress in the GSPI 2022, developed by “Brand Finance” British company. The index interviewed more than 100,000 people from 101 countries worldwide to assess the various axes of soft power and its positive influence. The UAE’s overall Soft Power score improved more than 11 percent, progressing to 15th place globally, up from 17th place in 2021.

The UAE’s performance in the 2022 Index that included 120 countries had many core strengths, including its distinguished position as a leading destination for business and trade, the ease to do business within a stable economic environment.

Also, the country has a positive impact as the most influential in the region and its reputation as one of the most generous and helpful countries internationally. The UAE has improved its reputation among developed nations during the past year.

The UAE also recorded an outstanding performance in the main indicators during 2022 compared to 2021. The UAE ranked 10th globally in the “Overall Influence” index compared to 12th in the previous year. The UAE ranked 20th globally in the “Reputation” index.

The UAE achieved an overall stable performance in all pillars, especially in the ‘Culture and Heritage’ pillar, where it ranked the 24th, by advancing seven positions from 2021, where it ranked the 31st.

The UAE’s performance on the ‘International Relations’ pillar has shown genuine improvement, as it ranked 11th up from last year’s 16th ranking, showing a strong reputation for being “Influential in diplomatic circles” and “Helpful to other countries in need”. The country’s improving perceptions regarding environmental protection could move UAE into the top 10 in the future.

Also, the UAE ranked first regionally and 10th globally in the ‘Influence’ pillar, the 10th globally in the “Influential in diplomatic circles”, and the 11th globally in the ‘International relations’ pillar. The UAE’s reputation score has marginally improved, and it has moved up to 20th globally, by far the highest among all Arab nations.

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Dubai introduces a new category  of Golden Visa

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Dubai has expanded its Golden Visa programme, opening the long-term residency permit to a new group of eligible applicants. The Golden Visa allows holders to live, work, and study in the UAE for up to 10 years without the need for a sponsor.

Under a new agreement between the General Directorate of Residency and Foreigners Affairs Dubai (GDRFA) and the Endowments and Minors Affairs Foundation (Awqaf), Waqf (Islamic endowment) donors can now qualify for a Golden Visa as financial supporters of humanitarian work.

The new category is open to both residents and non-residents. Eligible donors will be nominated by Awqaf, and GDRFA Dubai will issue residency permits based on approved recommendations. A joint committee will oversee the process to ensure the new rules achieve their intended social objectives.

Who Else Qualifies for a Golden Visa?
Across the UAE, golden visas are already available to investors, entrepreneurs, scientists, professionals, and outstanding students. Dubai has recently broadened eligibility to include teachers, content creators, gaming professionals, and nurses.

Additionally, Golden Visa holders now enjoy the same emergency consular benefits as Emirati nationals when travelling abroad, according to the Ministry of Foreign Affairs.

This latest move reflects Dubai’s commitment to recognising social contributions and supporting long-term residents who make an impact on the community.

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Dubai Police warn parents as dangerous ‘burning evil dolls’ trend goes viral

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Dubai Police have issued a strong warning to parents after a new social media challenge encouraging children to set “evil dolls” on fire began circulating online. The viral trend, known as the “Burning Evil Dolls Challenge”, mimics scenes from horror movies — but police say it can easily spiral into real-life danger.

The challenge, which urges children to burn dolls both indoors and outdoors, has been flagged as highly hazardous. Many of these toys are made from flammable materials such as plastic and synthetic fabrics that can quickly ignite and release toxic fumes, posing a serious fire and health risk.

Authorities have cautioned that such acts could lead to fires, burns, injuries, or even fatalities, particularly when attempted without supervision.

Dubai Police stressed the importance of parental vigilance, urging families to keep a close eye on their children’s online activities. Parents are encouraged to discuss the dangers of imitating unsafe internet stunts, especially those designed purely to attract views and engagement.

The police also reminded the public that sharing, reposting, or promoting content that encourages harmful or illegal activities is a punishable offence under UAE law. Such actions may result in prosecution for endangering lives or property.

As part of Cybersecurity Awareness Month, Dubai Police are ramping up digital safety campaigns to help parents and young users spot and report harmful online content. The force encouraged residents to report any such videos or posts through official police channels or social media platforms.

Their message is clear: Don’t copy, report. Online trends can entertain, but when they turn dangerous, they must be stopped before they cause harm.

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Dubai bans delivery bikes from using fast lanes starting November 1

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Delivery bike riders in Dubai face sweeping new lane restrictions from November 1 as authorities crack down on a sector that recorded 962 traffic accidents in 2025 alone.

The Roads and Transport Authority (RTA) and Dubai Police have announced strict regulations prohibiting delivery motorcycles from using high-speed lanes, with penalties escalating to permit suspension for repeat offenders.

The new rules explained

Roads with 5+ lanes: Delivery bikes banned from the two leftmost lanes

Roads with 3-4 lanes:  Delivery bikes are banned from the leftmost lane

Roads with 1-2 lanes: No restrictions, all lanes permitted

The restrictions take effect on November 1, 2025, with enforcement through fines, penalties, and eventual permit suspension for violators.

Why the crackdown

Major General Saif Muhair Al Mazrouei, Assistant Commander-in-Chief for Operations Affairs at Dubai Police, said data shows “a concerning rise in traffic accidents involving delivery motorcycles due to reckless and non-compliant riding behaviour on high-speed lanes.”

The numbers tell an alarming story of escalating danger:

Accidents:

  • 2024: 854 traffic accidents involving delivery motorcycles
  • 2025 (9 months): 962 accidents – already exceeding last year’s total

Violations:

  • 2024: 70,166 traffic violations by delivery riders
  • 2025 (9 months): 78,386 violations – 12% increase

The penalties

Violators face escalating fines and consequences:

Lane violations:

  • 1st offence: Dh500 fine
  • 2nd offence: Dh700 fine
  • 3rd offence: Permit suspension

Speeding over 100 km/h:

  • 1st offence: Dh200
  • 2nd offence: Dh300
  • 3rd offence: Dh400

The three-strike system means delivery riders who repeatedly violate lane restrictions will lose their ability to work entirely.

“Motorcycles are among the most vulnerable modes of transport to fatal accidents, given the absence of protective structures and the heightened risk of losing control at high speeds,” Major General Al Mazrouei explained.

Unlike cars with airbags, seatbelts, and protective frames, delivery riders are exposed to direct impact in crashes. High-speed lane accidents often result in severe injuries or fatalities due to the velocity involved.

The ban on fast-lane usage aims to reduce exposure to the most dangerous road conditions where speed differentials between vehicles are greatest.

How enforcement will work

Dubai Police and RTA will coordinate with the Department of Economy and Tourism and delivery companies to monitor compliance through:

  • Prohibitory signage on directional signboards indicating restricted lanes for commercial motorcycles
  • Traffic monitoring systems tracking lane usage
  • Violation recording linked to rider permits
  • Company accountability for rider behaviour

Signs will be installed alongside existing heavy vehicle restrictions, clearly marking which lanes are off-limits to delivery bikes.

The economic context

Hussain Al Banna, CEO of the Traffic and Roads Agency at RTA, emphasised that the regulations support rather than hinder the delivery sector’s growth.

“The delivery sector plays a key role in driving economic development and contributes effectively to enhancing service standards and achieving health, safety, and sustainability benchmarks,” Al Banna said.

Based on traffic studies

The lane restrictions weren’t arbitrary; they resulted from “specialised traffic studies and technical standards developed within RTA’s governance framework for this vital sector, ensuring alignment with global best practices,” according to Al Banna.

Over recent months, RTA held consultations with government entities, private sector partners, and consultancy firms to review procedures and establish safety criteria.

RTA will launch a “comprehensive public awareness campaign using diverse media and advertising channels, in collaboration with delivery companies operating in the emirate.”

The campaign aims to ensure all riders understand the new restrictions before enforcement begins on November 1.

Excellence awards for compliance

In a carrot-and-stick approach, Dubai Police and RTA announced that companies whose riders consistently comply with lane restrictions will be recognised in the “Delivery Sector Excellence Award” under the companies category.

The initiative aims to “foster healthy competition among delivery operators, enhance traffic safety for all road users, and strengthen adherence to traffic laws.”

What delivery riders must do

Before November 1:

  • Understand which lanes are restricted on routes you regularly use
  • Plan alternative routes if necessary
  • Attend any company briefings on the new rules
  • Review safe riding practices

From November 1:

  • Stay out of the restricted leftmost lanes
  • Maintain speeds appropriate for your lane
  • Follow all traffic laws to avoid a permit suspension
  • Report any unclear signage to the authorities

With accidents involving delivery bikes already up 13% year-over-year and violations climbing, Dubai authorities are taking decisive action to protect riders and other road users.

The lane restrictions represent a balance between supporting a vital economic sector and ensuring that growth doesn’t come at the cost of lives.

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