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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Business

Rupee hits record low: Should UAE residents send money now or wait?

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The Indian rupee has fallen to a record low, offering UAE-based expats one of the most favourable exchange rates in recent months for sending money home.

The Indian rupee was trading at around Rs25.93 per dirham, according to XE, while weakening to 95.25 against the US dollar.

For Indian residents in the UAE, the shift means more rupees per dirham, making it an attractive time to remit funds for expenses such as school fees, family support, or loan payments back home.

A Dh1,000 transfer could fetch around Rs25,930 (before fees), prompting increased activity at exchange houses, where customers often wait for such rate movements to make larger transfers.

The Reserve Bank of India has taken steps to stabilise the currency, including dollar sales through state-run banks, though the impact has been limited as global pressures persist.

What it means for expats

For UAE-based expats, the current exchange rate makes this a strong window to send money, especially for large transfers like school fees, property payments, or savings.

If you’ve been waiting for a better rate, this could be a good time to act. However, currencies can remain volatile, and small gains can be offset by exchange house fees. Some residents prefer to split transfers (send part now, part later) to balance risk.

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How to get an industrial licence in Sharjah for just Dh1,000

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Sharjah offers a Dh1,000 industrial licence at the ‘Make it in the Emirates’ forum

New Sharjah initiative cuts the cost of starting industrial businesses

UAE entrepreneurs can launch factories in Sharjah for Dh1,000

Sharjah boosts manufacturing sector with new investor incentives

‘Make it in the Emirates’: Sharjah unveils low-cost industrial licence

Sharjah targets investors with fast-track industrial setup offer

Big opportunity for entrepreneurs as Sharjah lowers licence costs

Sharjah strengthens position as industrial hub with new initiatives

Sharjah is stepping up efforts to attract industrial investment, as the Sharjah Economic Development Department (SEDD) and Sharjah Foundation for Supporting Entrepreneurship take part in the latest edition of the Make it in the Emirates forum.

For entrepreneurs and expats looking to start or expand industrial ventures, one of the standout announcements is a special initiative offering instant industrial licences for just Dh1,000, covering all permitted industrial activities in the emirate.

Officials say the move is part of a broader strategy to simplify business setup, reduce costs, and accelerate project launches, making it easier for investors to enter the market.

Speaking at the forum, Hamad Ali Abdulla Al Mahmoud said the initiative reflects Sharjah’s commitment to building a diversified, knowledge-based economy, while supporting innovation and long-term growth in the industrial sector.

Beyond licensing, SEDD is also using the platform to connect with global manufacturers and industry leaders, aiming to build partnerships that support technology transfer and enhance the quality and global reach of Made in Sharjah products.

For business owners and aspiring founders, the initiative offers lower entry barriers, faster setup processes, and access to funding and support services.

How to apply for an industrial licence

Setting up an industrial business in Sharjah is becoming faster and more accessible. Here’s a simple breakdown of how to apply through the Sharjah Economic Development Department (SEDD):

1. Choose your activity
Select the industrial activity you want to operate. This licence covers a wide range of permitted manufacturing activities in Sharjah.

2. Submit your application
Apply through SEDD’s official website, service centres, or via initiatives promoted at the Make it in the Emirates forum.

3. Provide required documents
Typically includes:

  • Passport/Emirates ID copy
  • Business details
  • Initial approvals (if required for specific activities)

4. Get instant approval
The initiative offers fast-track processing, allowing many applications to be approved quickly.

5. Pay the fee
Pay the Dh1,000 licence fee, which covers all permitted industrial activities under this offer.

6. Start operations
Once approved, you can begin setting up your industrial project and access additional support services.

Entrepreneurs can also tap into funding, advisory, and training support through Sharjah Foundation for Supporting Entrepreneurship to help grow their business.

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Companies

Workplace safety in Sharjah gets boost with new proactive team

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Workplace safety is getting a stronger push in Sharjah, as Sharjah Police has introduced a specialised team to help companies improve compliance with occupational health and safety standards.

The initiative, led by the General Directorate of Prevention and Safety, focuses on identifying unregistered companies, registering them within the system, and providing hands-on training and technical support under the Sharjah Occupational Safety and Health System.

For businesses and workers across the emirate, many of them part of the UAE’s diverse expat community, the move aims to create safer, more sustainable work environments while reducing workplace incidents.

Rather than waiting for issues to arise, the new team reflects a shift towards a more proactive prevention model, according to Brigadier Dr Ahmed Saeed Al Naour. The approach focuses on helping companies understand risks, meet safety requirements, and strengthen their readiness using modern safety practices.

Through field visits, training programmes, and ongoing consultations, authorities hope to raise awareness of best practices and ensure they are effectively implemented on the ground.

Officials say the initiative also supports business continuity, helping companies operate more efficiently while protecting employees, an increasingly important factor for organisations looking to attract and retain talent in the UAE.

Colonel Jassim bin Talai’a added that building a culture of safety is a shared responsibility, encouraging companies to actively engage with the programme and take advantage of the support offered.

For workers, this means safer day-to-day working conditions, fewer risks on-site, and greater awareness of their rights and safety procedures, as more companies are guided to meet proper standards and prioritise employee wellbeing.

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