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UAE influencers face fines up to Dh1 million for operating without proper licences

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Social media influencers in the UAE can now face fines of up to Dh1 million if they operate without the correct licences, under the country’s newly enforced Federal Media Law No. 55 of 2023.

The law, which came into effect on May 29, 2025, introduces stricter controls over commercial content creation and sets clear penalties for those who don’t comply.

Two Licences Now Mandatory

Under the new rules, influencers and content creators must hold two separate licences:

  1. A business licence (trade or freelance) – to earn income from brand deals, ads, or product promotions
  2. A media licence – issued by the UAE Media Council

Anyone producing paid content without both permits is now in breach of the law.

Penalties: What Happens If You Don’t Comply?

Fines start from Dh5,000 and can reach up to Dh1 million, depending on the severity and number of violations.

Repeat violations within one year may lead to double the fine, with a cap of Dh2 million.

The UAE Media Council also has the authority to:

  • Edit or delete non-compliant content
  • Suspend accounts
  • Refer serious breaches to legal authorities

For example, if an influencer promotes a product without a trade licence, they could be fined Dh10,000 in Abu Dhabi alone, just for that violation.

Why Are the Rules Changing?

The move is part of a national effort to:

  • Combat misleading promotions
  • Regulate the growing influencer economy
  • Ensure content respects UAE values, laws, and public order

The government says these changes are meant to protect consumers and professionalise the sector.

What Influencers Need To Do

Get a trade licence from a Free Zone (like Dubai Media City, SHAMS, or IFZA) or the local Department of Economic Development (DED)
Then, apply for a media licence through the UAE Media Council’s official site uaemc.gov.ae

The influencer media permit costs Dh1,000 annually.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Etihad Rail confirms Abu Dhabi–Dubai–Fujairah as first passenger routes

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Etihad Rail has finally revealed the first routes on its much-anticipated passenger network, and Dubai is right at the heart of it. The opening phase, set to launch in 2026, will connect Abu Dhabi, Dubai and Fujairah, creating a major rail corridor linking the UAE’s key commercial hubs with the east coast.

The initial rollout will focus on high-demand routes, starting with frequent services between Abu Dhabi and Dubai, followed by a direct connection to Fujairah. More routes and stations are expected to come online later in 2026 and beyond as demand grows.

For Dubai commuters, it’s all about saving on travel time. Journeys between Dubai and Abu Dhabi are expected to take around one hour, while trips from Abu Dhabi to Fujairah will take about 90 minutes. Trains will run at speeds of up to 200 km/h and carry up to 400 passengers, offering a fast alternative to increasingly congested highways.

The Abu Dhabi–Dubai route is expected to see the most frequent services. The Fujairah connection, meanwhile, is designed to boost tourism and improve access to the UAE’s east coast.

Station locations were chosen based on population density and connectivity.

The first passenger stations will be located in Mohamed bin Zayed City (Abu Dhabi), Jumeirah Golf Estates (Dubai), and Sakamkam near Al Hilal City (Fujairah), marking a major step toward a nationwide rail network that could reshape how people move across the UAE.

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Headed to University City? Here’s what to know as Sharjah announces road closure for Lights Festival

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If you’re planning to drive around University City in the coming weeks, take note: the Sharjah Roads and Transport Authority (SRTA) has announced a partial road closure leading to University City Hall as part of preparations for the upcoming Sharjah Lights Festival.

The closure, which began on Tuesday, January 20, will remain in place until Sunday, March 1, coinciding with the festival period. Authorities say the move is aimed at improving traffic management and ensuring the safety of all road users during the busy event season.

Only a portion of the road leading directly to University City Hall will be affected, with traffic continuing to flow through temporary diversions and alternative routes that have already been approved and put in place.

SRTA said the closure forms part of a wider traffic plan developed in coordination with Sharjah Police and other relevant departments, anticipating increased traffic volumes during the festival. The goal is to maintain smooth access for visitors and participants while minimising congestion within University City and the surrounding areas.

To support drivers, authorities have set up clear directional signage, temporary road markings, and alternative routes around the closure zone, ensuring travel times and service quality remain largely unaffected.

Motorists are advised to follow posted detours, comply with instructions from authorities on the ground, and pay close attention to traffic signs to help keep everyone safe and traffic moving smoothly throughout the closure period.

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Planning a Ramadan tent in Abu Dhabi? Here’s what you need to know before setting one up

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If you’re planning to host Iftar or Suhoor gatherings this Ramadan, Abu Dhabi’s Department of Municipalities and Transport has laid out clear guidelines for setting up Ramadan tents, and the good news is, the permit process is free and simple.

Companies and eligible applicants can obtain official approval to install temporary Ramadan tents by logging in with a digital ID, submitting an application, and receiving authorisation, with no additional documents required.

However, there are strict rules to follow.

Key conditions for setting up a Ramadan tent

  • Only one tent is allowed outside the plot’s boundary
  • The tent must not exceed 60 square metres in area
  • Maximum height allowed is 5 metres
  • The tent must be installed only in front of the plot owner’s residence, between the plot boundary and the sidewalk
  • Approved materials include traditional tent fabrics such as wool, Bedouin textiles, tarpaulins, and similar materials

What’s not allowed

  • Blocking streets, sidewalks, or public services
  • Excavation work of any kind
  • Installing tents over service structures or annexes
  • Using cooking equipment or charcoal
  • Any activities involving selling, buying, renting, or promoting

Important responsibilities to note

Permit holders are fully responsible for any damage caused to public or private property during the installation or removal of the tent. Installing a tent in an unauthorised location is considered a violation and may lead to legal action.

Authorities also reserve the right to demand the immediate removal of a tent in cases of emergencies, complaints, or violations of permit conditions.

Additionally, permit holders must exempt the Municipality from any claims or liabilities raised by other entities related to the use of the permit.

While setting up a Ramadan tent in Abu Dhabi is easy and free, following the rules is essential to avoid fines or removal.

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