The United Arab Emirates has been ranked first regionally and 10th globally for Influence in the Global Soft Power Index (GSPI) 2022.
The UAE advanced to 15th place globally in the overall GSPI ranking, up from last year’s 17th in the GSPI 2021. The country sits at the top in the region and remains at the forefront of the countries in the Middle East and North Africa, achieving progress in all indicators and sub-indicators.
In a tweet posted on his official Twitter account, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, said, “The GSPI 2022 ranked the UAE as the 10th globally and first regionally in its overall influence in soft power. This reflects our leading position and good reputation worldwide.”
He added, “More than 100,000 respondents worldwide chose the UAE as the first regionally and 15th globally in the Global Soft Power Index 2022. Our country also ranked 10th globally in its influence, enhancing our status and positive impact.”
في تقرير عالمي جديد شمل استطلاع آراء ١٠٠ ألف شخص في ١٠١ دولة حول العالم .. الإمارات في المرتبة الأولى إقليميًا والعاشرة عالمياً في قوة التأثير في المؤشر الدولي للقوة الناعمة العالمي ٢٠٢٢ ..كما جاءت في المرتبة ١٠ عالمياً في التأثير الدبلوماسي .. و١١ عالمياً في التأثير الإعلامي.. pic.twitter.com/OPMBGnbXFN
Sheikh Mohammed stressed that the country’s progress in all indicators and sub-indicators results from the unique model it provides.
He noted, “The UAE’s soft power lies in its development model, which brings together the best ideas and minds across the world and gathers people of all races to build the best development experience in the world.”
The UAE continued its progress in the GSPI 2022, developed by “Brand Finance” British company. The index interviewed more than 100,000 people from 101 countries worldwide to assess the various axes of soft power and its positive influence. The UAE’s overall Soft Power score improved more than 11 percent, progressing to 15th place globally, up from 17th place in 2021.
The UAE’s performance in the 2022 Index that included 120 countries had many core strengths, including its distinguished position as a leading destination for business and trade, the ease to do business within a stable economic environment.
Also, the country has a positive impact as the most influential in the region and its reputation as one of the most generous and helpful countries internationally. The UAE has improved its reputation among developed nations during the past year.
The UAE also recorded an outstanding performance in the main indicators during 2022 compared to 2021. The UAE ranked 10th globally in the “Overall Influence” index compared to 12th in the previous year. The UAE ranked 20th globally in the “Reputation” index.
The UAE achieved an overall stable performance in all pillars, especially in the ‘Culture and Heritage’ pillar, where it ranked the 24th, by advancing seven positions from 2021, where it ranked the 31st.
The UAE’s performance on the ‘International Relations’ pillar has shown genuine improvement, as it ranked 11th up from last year’s 16th ranking, showing a strong reputation for being “Influential in diplomatic circles” and “Helpful to other countries in need”. The country’s improving perceptions regarding environmental protection could move UAE into the top 10 in the future.
Also, the UAE ranked first regionally and 10th globally in the ‘Influence’ pillar, the 10th globally in the “Influential in diplomatic circles”, and the 11th globally in the ‘International relations’ pillar. The UAE’s reputation score has marginally improved, and it has moved up to 20th globally, by far the highest among all Arab nations.
A futuristic vision once confined to science fiction is now approaching takeoff in the UAE. By 2027, flying cars may become part of the country’s transportation reality, slashing travel times between key GCC cities and ushering in a new era of mobility.
Imagine gliding from Dubai to Bahrain in just over two hours or reaching Muscat from Abu Dhabi in 2 hours and 20 minutes, without ever stepping foot on an aircraft. This vision is being brought closer to reality by Dutch company PAL-V, which recently showcased its pioneering flying car, the Liberty, at the Sharjah Research Technology and Innovation Park (SRTIP).
The PAL-V Liberty is a sleek, three-wheeled vehicle that seamlessly transforms into a gyroplane in under 10 minutes. With a top airspeed of 180 km/h and a flight range of up to 500 kilometres, the Liberty is designed for both practicality and performance. It is powered by a combustion engine and requires just 200 metres of runway for takeoff, making it suitable for a wide range of environments.
Designed for both road and air use, the Liberty has already received European road certification and recently achieved a significant aviation milestone: a “No Technical Objection” (NTO) certification from the European Union Aviation Safety Agency (EASA). This makes it the first vehicle of its kind to be cleared for both land and air travel within the FlyDrive category.
In a bold move towards integrating flying cars into the region’s transport ecosystem, Dubai-based company Aviterra has placed an order for over 100 Liberty units. The aircraft’s versatility is key to its appeal, it can serve roles ranging from emergency medical response and border surveillance to personal intercity travel.
However, piloting the Liberty will require more than a conventional driver’s licence. Operators must also obtain a gyroplane licence, with PAL-V establishing global training centres through its PAL-V Institute to facilitate certification and pilot readiness.
With the UAE’s continued commitment to innovation and smart mobility, flying cars could soon be a common sight in its skies.
Dubai’s Roads and Transport Authority (RTA) has announced free bus services for residents and visitors attending Easter celebrations this weekend. From (Good) Friday, April 18, to (Easter) Sunday, April 20, between 8:00 am and 8:00 pm, free shuttle buses will operate between Energy Metro Station and the Church Complexes in Jebel Ali.
For those heading to Easter events in Oud Metha, the RTA recommends using the Dubai Metro to reach Oud Metha Station, followed by a short walk to nearby churches.
This initiative aligns with the UAE leadership’s directives to foster coexistence, tolerance, and harmony within society, reflecting the RTA’s commitment to engaging with Dubai’s diverse communities.
Where to Catch the Free Buses: The RTA will run free buses between Energy Metro Station and the Church Complexes in Jebel Ali, from 8 am to 8 pm during the three-day period. Whether you’re attending services or visiting family and friends, this makes getting there easier and cost-free.
Heading to Oud Metha? Visitors attending Easter events at churches in Oud Metha Road can hop off at Oud Metha Metro Station and reach their destination with just a short walk.
For detailed schedules and updates, passengers can refer to the RTA’s official channels or visit their timetable portal.
The UAE is making big moves to improve its media sector, and it’s putting Emirati talent at the heart of it. The Federal National Council (FNC) has put forward a set of important recommendations to improve the UAE’s media landscape and better reflect the country’s culture, values, and identity.
During a recent meeting in Abu Dhabi, the FNC discussed ways to enhance the national media’s role in promoting Emirati identity and ensuring high-quality content. The session was attended by key officials, including Minister Abdulrahman Al Owais and Abdulla Al Hamed, Chairman of the National Media Office and the UAE Media Council.
Key Goals: More Emiratis in Media and Stronger Oversight
One of the main focuses was increasing Emirati representation in leadership roles across media organisations, both public and private. The FNC also recommended using experienced Emirati media professionals as mentors and trainers.
Other suggestions included working closely with universities to prepare students for modern media jobs, and updating academic programmes to match the real-world needs of the media industry.
The FNC also called for clearer roles and responsibilities between media outlets, and for stronger leadership from the National Media Office to guide and unify media efforts across the country.
Cultural Accuracy in Media Matters
FNC member Naema Al Sharhan raised concerns about the incorrect use of Emirati symbols, language, and clothing in media. She urged for more respect and accuracy in how the UAE’s culture is portrayed.
In response, Al Hamed confirmed that actions were taken against past violations. A new policy now requires that anyone speaking in the Emirati dialect about national projects must be an Emirati and wear traditional dress.
Fighting Harmful Content and Supporting Good Media
The UAE Media Council revealed it had blocked over 9,000 pieces of harmful media content in 2024 and conducted more than 6,600 inspections to ensure compliance with regulations. It also approved 149 TV shows, films, and plays that align with national values.
To involve the public, a new national platform is being developed where residents can report media violations. The aim is to protect the community from misleading or inappropriate content and promote responsible media.
More Emiratis in Media Jobs
One of the FNC’s main goals is to see more Emiratis in leadership positions across TV, radio, newspapers, and digital platforms. They also want to prepare the next generation of local media professionals by providing training, mentorship, and real-world experience.
Experienced UAE media figures will be brought in as trainers and advisors to guide newcomers and help shape the country’s media future.
The government is actively encouraging young Emiratis to join the media sector. At least 60 nationals have recently graduated through special training programmes, and a committee of 50 experts is helping build a stronger media system for the future.
Efforts are also being made to improve public awareness, especially among the youth, about how the media works and how to use it responsibly.