Dubai-based leading BPO organisation Data Direct Group has urged the UAE’s private sector to follow the recent guidelines established by country’s Ministry of Human Resources and Emiratisation (MoHRE) and hire more local talent to boost Emirati employment rates.
The Ministry earlier this month announced that around 79,000 UAE nationals were working in the private sector. In September 2022, UAE’s authorities set out quotas for hiring Emiratis for the first time and gave private companies deadlines to reach them.
Private sector companies with at least 50 employees needed to ensure 3 per cent of their workforce was made up of Emiratis by July 7. Four days later on July 11, MoHRE announced a new update to the rules, whereby private companies with 20 to 49 employees are now included in the government’s Emiratisation drive with the new rules now applicable to companies across 14 economic sectors including property, education, construction and health care.
“This is the time to infuse the current market with a great new talent pool that is homegrown and localised. Emirati employment rate is projected to increase to 10 per cent in 2026 with a steady growth every year and it is the time for private businesses of the country to step up by reaching targets laid down by the MoHRE,” said Rajiv Dalmia, the chairman and founder of Data Direct Group that today employs close to 1,500 professionals from over 25 nationalities working in four countries.
“We achieved outstanding results in going beyond to fulfill the government’s targets for hiring Emirati talent. A major part of that success is due to the fact that Emiratisation has always been a part of our role to keep local clients happy while enhancing the customer experience.”
Rajiv Dalmia
As part of the company’s commitment to support the nation’s vision and foster local talent, Data Direct been implementing strategic initiatives since the company’s inception in 2002, and much before the UAE government started ‘customer happiness centres’ across the country to serve the local population. An internal audit by DDG after the first half of 2023 has shown staff representation among Emiratis at nearly 5-7 times the minimum required, especially in certain departments.
“We do not see Emiratisation as a minimum quota to achieve just for the sake of representation,” added Dalmia. “The more the merrier, and there is a constant endeavour to seek out local talent first before we look at other options.”
Elaborating on the MoHRE data, recruitment consultancy Qureos has said sectors such as business services (14% growth year on year), construction (13%), and commerce and repair services (10%) are among the new frontrunners in Emirati hiring, coming neck-to-neck with the traditional BFSI (banking, financial services and insurance) sector. Data Direct serves many clients in the services and banking sector.
Qureos data also suggests a massive 75% increase in college enrolment for banking studies. The graduates are due to be incorporated in the near future where the HR departments of companies such as Data Direct stand to benefit. “Employees within our team setup and familiar with the work culture at Data Direct Group provide good referrals to future employees. References are our best sources for talent,” said Nona Sharma, HR head at DDG.
“The accomplishment in surpassing Emiratisation targets is a testament to our commitment to the UAE’s socio-economic growth and vision for a prosperous future. By empowering local talent, we also strengthen our own organisational capabilities.”
DDG has been working with many government entities to enhance the customer experience during interactions. Meanwhile, the rise of Gulf countries’ economies has also seen a surge in hiring local talent. “A collaboration with Talabat in Bahrain, for instance, has happened due to our track record on this and their requirements to keep 100% staff local. In Oman, it is 80% of our strength while the highly cosmopolitan nature of UAE means we have about 35-40 locals who cater to clients, including key government agencies. Having talented local colleagues is not tokenism for us. They are, in fact, the guiding light for us in many cases,” Dalmia added.
In a move set to make everyday shopping easier, the UAE Ministry of Economy and Tourism has introduced a new digital tool that lets residents compare prices of essential goods across major retailers.
Called the Essential Goods Prices Platform, the initiative is designed to boost transparency and help shoppers find the best deals on daily essentials.
What you can check
The platform covers more than 30 essential items in its first phase, including:
Cooking oils, rice, sugar, and bread
Eggs, dairy products, meat, poultry, and fish
Fresh fruits and vegetables
It gives users a clear snapshot of price ranges across supermarkets, making it easier to spot where your money goes further.
How it works
Prices are updated daily from major retailers
Users can compare minimum and maximum prices
Track differences between stores and locations
Build a custom shopping basket to find the cheapest option
It’s essentially like having a real-time price comparison tool before you even step into a store.
With the cost of living always a concern, this platform puts more control directly in the hands of consumers.
It helps:
Save money on weekly groceries
Promote fair competition among retailers
Prevent unjustified price increases
By making pricing more transparent, the UAE is aiming to protect consumer spending while keeping the retail market balanced.
This launch builds on ongoing efforts by the UAE Ministry of Economy and Tourism to monitor essential goods and ensure price stability.
Now, instead of that data staying behind the scenes, it’s being shared openly, giving residents the power to make smarter, more informed shopping decisions.
In a city known for constantly reimagining urban life, Dubai Municipality has introduced a concept that could change how people think about both work and leisure.
Called the ‘Work from Park’ initiative, the idea is simple but powerful: turn public parks into flexible workspaces where productivity meets nature.
The first location is set to open in May 2026 at Al Barsha Pond Park, a popular green escape that will soon double as an open-air office for freelancers, entrepreneurs, and remote workers.
From green spaces to productive places
Instead of traditional office setups, the initiative brings thoughtfully designed modular workspaces into parks. These will include hot desks, meeting areas, and even creative studios, allowing people to work, collaborate, and create while surrounded by greenery.
The project is being developed in partnership with Group AMANA, which will build sustainable, modular units, and Letswork, which will operate and manage bookings through its platform.
Users can expect access to a variety of work environments, including podcast studios and content-creation spaces, making it especially appealing to creators and small businesses.
A vision aligned with Dubai’s future
The Work from Park initiative supports long-term strategies like the Dubai Urban Plan 2040 and the Dubai 2040 Parks and Greenery Strategy, which aim to enhance quality of life by making cities greener, healthier, and more adaptable to modern lifestyles.
Beyond desks and Wi-Fi, the initiative will also host educational sessions, collaborative workshops, and networking events. The goal is to build a vibrant community where ideas grow as naturally as the surrounding greenery.
With more locations planned across Dubai, public parks are set to evolve into multifunctional hubs that blend work, wellness, and social life.
The world’s most famous ‘seven-star’ hotel is officially getting some work done. For the first time since its doors swung open in 1999, the Burj Al Arab is undergoing a massive restoration. Don’t worry, though, the sail-shaped structure isn’t going anywhere. Jumeirah Group is just making sure this Dubai luxury property stays looking fresh for the next generation.
What’s the plan
This isn’t just a quick coat of paint. We’re talking about an 18-month phased restoration led by the renowned designer, Tristan Auer. If the name sounds familiar, it’s because he’s the mastermind behind the stunning Hotel de Crillon in Paris and a protege of the legendary Philippe Starck.
The hotel will, however, be running during the renovation process, which also includes modernising the interiors.
Why is Burj famous
The Burj Al Arab is more than just a place to sleep, rest and enjoy the luxury comforts, it’s basically the face of Dubai. Here’s a quick refresher on why this building is iconic:
The height: It towers at 321 meters on its own private island.
The bling: The interiors are packed with marble, gold leaf, and Swarovski crystals.
The icon status: From helipad tennis matches with Roger Federer to its massive 450kg crystal chandelier, it put Dubai on the luxury map 27 years ago.
Preserving the icon
As Dubai grows, the city is shifting its focus toward preserving its modern icons. By giving the Burj Al Arab a thoughtful facelift now, they’re ensuring that the ‘Sail of Dubai’ remains the ultimate symbol of global luxury without losing the original character that made it famous in the first place.
According to the Jumeirah Group, the renovation is aimed at preserving one of the emirate’s most famous symbols for future generations.