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Emiratisation in CX is natural call for this Dubai BPO

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Data Direct Group urges UAE private sector to hire more local talent

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Dubai-based leading BPO organisation Data Direct Group has urged the UAE’s private sector to follow the recent guidelines established by country’s Ministry of Human Resources and Emiratisation (MoHRE) and hire more local talent to boost Emirati employment rates.

The Ministry earlier this month announced that around 79,000 UAE nationals were working in the private sector. In September 2022, UAE’s authorities set out quotas for hiring Emiratis for the first time and gave private companies deadlines to reach them.

Private sector companies with at least 50 employees needed to ensure 3 per cent of their workforce was made up of Emiratis by July 7. Four days later on July 11, MoHRE announced a new update to the rules, whereby private companies with 20 to 49 employees are now included in the government’s Emiratisation drive with the new rules now applicable to companies across 14 economic sectors including property, education, construction and health care.

“This is the time to infuse the current market with a great new talent pool that is homegrown and localised. Emirati employment rate is projected to increase to 10 per cent in 2026 with a steady growth every year and it is the time for private businesses of the country to step up by reaching targets laid down by the MoHRE,” said Rajiv Dalmia, the chairman and founder of Data Direct Group that today employs close to 1,500 professionals from over 25 nationalities working in four countries.

“We achieved outstanding results in going beyond to fulfill the government’s targets for hiring Emirati talent. A major part of that success is due to the fact that Emiratisation has always been a part of our role to keep local clients happy while enhancing the customer experience.”

Rajiv Dalmia

As part of the company’s commitment to support the nation’s vision and foster local talent, Data Direct been implementing strategic initiatives since the company’s inception in 2002, and much before the UAE government started ‘customer happiness centres’ across the country to serve the local population. An internal audit by DDG after the first half of 2023 has shown staff representation among Emiratis at nearly 5-7 times the minimum required, especially in certain departments.

“We do not see Emiratisation as a minimum quota to achieve just for the sake of representation,” added Dalmia. “The more the merrier, and there is a constant endeavour to seek out local talent first before we look at other options.”

Elaborating on the MoHRE data, recruitment consultancy Qureos has said sectors such as business services (14% growth year on year), construction (13%), and commerce and repair services (10%) are among the new frontrunners in Emirati hiring, coming neck-to-neck with the traditional BFSI (banking, financial services and insurance) sector. Data Direct serves many clients in the services and banking sector.

Qureos data also suggests a massive 75% increase in college enrolment for banking studies. The graduates are due to be incorporated in the near future where the HR departments of companies such as Data Direct stand to benefit. “Employees within our team setup and familiar with the work culture at Data Direct Group provide good referrals to future employees. References are our best sources for talent,” said Nona Sharma, HR head at DDG.

“The accomplishment in surpassing Emiratisation targets is a testament to our commitment to the UAE’s socio-economic growth and vision for a prosperous future. By empowering local talent, we also strengthen our own organisational capabilities.”

DDG has been working with many government entities to enhance the customer experience during interactions. Meanwhile, the rise of Gulf countries’ economies has also seen a surge in hiring local talent. “A collaboration with Talabat in Bahrain, for instance, has happened due to our track record on this and their requirements to keep 100% staff local. In Oman, it is 80% of our strength while the highly cosmopolitan nature of UAE means we have about 35-40 locals who cater to clients, including key government agencies. Having talented local colleagues is not tokenism for us. They are, in fact, the guiding light for us in many cases,” Dalmia added.

 

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Dubai launches new digital platform to simplify SME setup and reduce expenses

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Dubai has unveiled a new one-stop platform aimed at making it faster, simpler and more affordable for entrepreneurs to launch and grow businesses in the emirate.

Launched by the Dubai Department of Economy and Tourism (DET), SME in a Box brings together essential business services on a single platform, allowing founders to access licensing support, banking, digital payments, logistics, telecommunications and other operational tools without dealing with multiple providers separately.

The initiative is designed to remove many of the challenges entrepreneurs face during the business setup process, helping startups and small businesses reduce costs, save time and get operational more quickly.

According to DET, businesses using the platform could unlock more than Dh80,000 in potential value through partner discounts, fee waivers, subsidised onboarding and preferential service packages. Founders may also save up to 200 hours typically spent comparing providers, negotiating contracts and completing onboarding requirements.

The platform launches with 18 private-sector partners, including Emirates NBD, Commercial Bank of Dubai, du, Aramex, DHL and several fintech and business service providers.

Certain digital services, including payments, logistics and telecom solutions, can be activated within as little as 24 hours, while more complex services such as corporate banking and licensing continue to follow standard regulatory procedures with streamlined onboarding support.

Ahmad Al Room Almheiri, CEO of Dubai SME, said the platform was developed in response to entrepreneurs seeking greater clarity, speed and cost efficiency when setting up businesses.

The initiative supports the goals of the Dubai Economic Agenda (D33), which aims to further strengthen Dubai’s position as one of the world’s most attractive destinations for investment, entrepreneurship and business growth.

Future phases will introduce deeper digital integration and eventually connect SME in a Box with Dubai’s broader business ecosystem, creating a seamless journey from company formation to scaling and expansi

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Inside Dubai’s new sports strategy: Dh18.3 billion economic plan revealed

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Dubai is accelerating its ambitions to become one of the world’s top sporting destinations, unveiling a long-term strategy designed to significantly boost economic impact, increase community participation and attract more global sporting events over the next decade.

Under the Dubai Sports Sector Strategic Plan 2033, the emirate aims to grow the sports industry’s contribution to the economy from Dh10.17 billion to Dh18.3 billion by 2033, reinforcing sport as a key pillar of Dubai’s economic and social development agenda.

The strategy also sets ambitious participation targets, with the number of people actively engaged in sports expected to rise from 1.6 million to 2.6 million. Annual attendance at major sporting events is projected to surge from 1.67 million to more than 4.1 million spectators during the same period.

The announcement was made during a strategic industry gathering organised by the Dubai Sports Council, which brought together sports event organisers, facility operators and industry leaders to discuss future opportunities and challenges shaping the emirate’s sporting landscape.

Hosted in collaboration with JA Sports & Shooting Club at JA The Resort, the meeting also included an exclusive preview of the region’s newest integrated multi-sport destination ahead of its public launch.

Dubai already hosts more than 500 sporting events annually, including over 100 international championships, highlighting its growing reputation as a preferred destination for elite competitions and global sporting experiences.

Officials outlined how the Sports Sector Strategic Plan 2033 will build on this momentum through continued investment in world-class infrastructure, stronger partnerships with the private sector and initiatives designed to encourage wider community engagement in sport.

Speaking during the session, Essa Sharif, Director of the Sports Events Department at the Dubai Sports Council, noted that sporting events have evolved beyond competition to become powerful drivers of economic growth, quality of life and international visibility for the emirate.

The strategy also places a strong focus on nurturing future talent across sports such as football, golf, padel and badminton, while creating pathways for young athletes to progress professionally and compete at higher levels.

As Dubai continues to invest in sporting infrastructure and international events, the Sports Sector Strategic Plan 2033 is expected to play a central role in shaping the emirate’s ambition to become the world’s leading sporting city by the end of the decade.

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What Abu Dhabi’s New rent freeze means for tenants and landlords

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Thousands of tenants across Abu Dhabi are set to benefit from a major housing relief measure after the emirate announced a temporary freeze on rental increases for residential, commercial and industrial properties.

The decision, which takes immediate effect, means landlords will no longer be able to increase rents when renewing existing tenancy contracts. The measure will remain in place until further notice, according to the Abu Dhabi Real Estate Centre (ADREC).

Under the new directive, all tenancy contract renewals will be processed with a zero per cent rent increase. In addition, any new lease signed for a previously rented property must be offered at the same rental value as the most recent tenancy contract, preventing landlords from raising prices between tenants.

The move marks a significant shift from existing regulations, which previously allowed annual rent increases of up to five per cent under specific conditions. The temporary freeze is expected to provide immediate relief for residents and businesses facing rising living and operating costs.

What it means for tenants

For tenants approaching lease renewal, the change offers greater financial certainty. Regardless of whether the property is residential, commercial or industrial, the rental value recorded in the previous contract will serve as the reference rate during the freeze period.

The decision is particularly notable given the strong growth seen in Abu Dhabi’s property market over recent years. Rental prices in several areas have recorded significant increases as demand for housing continued to rise alongside population growth and economic expansion.

Focus on market stability

The rent freeze comes as Abu Dhabi continues to strengthen transparency and regulation within its real estate sector. In recent years, the emirate introduced its official rental index and expanded digital property services through platforms such as Tawtheeq, helping both landlords and tenants access clearer market information.

Industry observers view the latest measure as part of broader efforts to support market stability while protecting residents during a period of regional uncertainty.

While authorities have not specified an end date for the temporary measure, ADREC confirmed that the freeze will remain in effect until further notice.

For many tenants across the capital, the announcement delivers a welcome pause in rental costs and greater predictability when planning household and business budgets in the months ahead.

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