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Emiratisation in CX is natural call for this Dubai BPO

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Data Direct Group urges UAE private sector to hire more local talent

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Dubai-based leading BPO organisation Data Direct Group has urged the UAE’s private sector to follow the recent guidelines established by country’s Ministry of Human Resources and Emiratisation (MoHRE) and hire more local talent to boost Emirati employment rates.

The Ministry earlier this month announced that around 79,000 UAE nationals were working in the private sector. In September 2022, UAE’s authorities set out quotas for hiring Emiratis for the first time and gave private companies deadlines to reach them.

Private sector companies with at least 50 employees needed to ensure 3 per cent of their workforce was made up of Emiratis by July 7. Four days later on July 11, MoHRE announced a new update to the rules, whereby private companies with 20 to 49 employees are now included in the government’s Emiratisation drive with the new rules now applicable to companies across 14 economic sectors including property, education, construction and health care.

“This is the time to infuse the current market with a great new talent pool that is homegrown and localised. Emirati employment rate is projected to increase to 10 per cent in 2026 with a steady growth every year and it is the time for private businesses of the country to step up by reaching targets laid down by the MoHRE,” said Rajiv Dalmia, the chairman and founder of Data Direct Group that today employs close to 1,500 professionals from over 25 nationalities working in four countries.

“We achieved outstanding results in going beyond to fulfill the government’s targets for hiring Emirati talent. A major part of that success is due to the fact that Emiratisation has always been a part of our role to keep local clients happy while enhancing the customer experience.”

Rajiv Dalmia

As part of the company’s commitment to support the nation’s vision and foster local talent, Data Direct been implementing strategic initiatives since the company’s inception in 2002, and much before the UAE government started ‘customer happiness centres’ across the country to serve the local population. An internal audit by DDG after the first half of 2023 has shown staff representation among Emiratis at nearly 5-7 times the minimum required, especially in certain departments.

“We do not see Emiratisation as a minimum quota to achieve just for the sake of representation,” added Dalmia. “The more the merrier, and there is a constant endeavour to seek out local talent first before we look at other options.”

Elaborating on the MoHRE data, recruitment consultancy Qureos has said sectors such as business services (14% growth year on year), construction (13%), and commerce and repair services (10%) are among the new frontrunners in Emirati hiring, coming neck-to-neck with the traditional BFSI (banking, financial services and insurance) sector. Data Direct serves many clients in the services and banking sector.

Qureos data also suggests a massive 75% increase in college enrolment for banking studies. The graduates are due to be incorporated in the near future where the HR departments of companies such as Data Direct stand to benefit. “Employees within our team setup and familiar with the work culture at Data Direct Group provide good referrals to future employees. References are our best sources for talent,” said Nona Sharma, HR head at DDG.

“The accomplishment in surpassing Emiratisation targets is a testament to our commitment to the UAE’s socio-economic growth and vision for a prosperous future. By empowering local talent, we also strengthen our own organisational capabilities.”

DDG has been working with many government entities to enhance the customer experience during interactions. Meanwhile, the rise of Gulf countries’ economies has also seen a surge in hiring local talent. “A collaboration with Talabat in Bahrain, for instance, has happened due to our track record on this and their requirements to keep 100% staff local. In Oman, it is 80% of our strength while the highly cosmopolitan nature of UAE means we have about 35-40 locals who cater to clients, including key government agencies. Having talented local colleagues is not tokenism for us. They are, in fact, the guiding light for us in many cases,” Dalmia added.

 

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Dubai targets AI leadership with plan to create 50 Agentic AI firms, says Sheikh Hamdan

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Dubai is set to accelerate its push to become a global artificial intelligence powerhouse after Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum unveiled an ambitious strategy aimed at embedding next-generation AI across the emirate’s private sector.

Chairing a meeting of Dubai’s Higher Committee for Future Technology Development and the Digital Economy, Sheikh Hamdan approved a series of initiatives designed to strengthen Dubai’s position as a leading hub for digital innovation, talent, and advanced technologies.

At the centre of the plans is an executive programme to promote the adoption of Agentic AI—autonomous AI systems capable of carrying out tasks, making decisions, and managing operations with minimal human intervention.

“Our goal is for Dubai to become the world’s leading hub for developing and deploying advanced AI solutions,” Sheikh Hamdan said, stressing the crucial role of the private sector in driving the emirate’s technological transformation.

The programme aims to support 295,000 businesses across Dubai, develop 100 specialised AI assistants over the next two years, and facilitate the establishment of 50 Agentic AI companies.

Sheikh Hamdan said AI was becoming a key driver of economic growth and competitiveness, adding that future success would depend on moving beyond traditional AI tools towards more autonomous and capable systems.

The committee also approved Dubai’s hosting of the 50th International Collegiate Programming Contest (ICPC) World Finals in November 2026. The event, regarded as one of the world’s most prestigious student programming competitions, is expected to attract 140 teams from more than 70 countries.

In a further effort to attract skilled professionals, Sheikh Hamdan endorsed the launch of the Dubai Global Talent Network, a platform designed to connect international talent with ties to the emirate and engage them in future development projects.

Among other initiatives approved was a Digital Twin System for Dubai Police, which will use advanced digital modelling and real-time data analysis to enhance surveillance and operational decision-making. The pilot phase will cover 150 cameras across the city.

The meeting also reviewed progress across several flagship digital economy projects. Dubai’s SME digital trade initiative, developed in partnership with Amazon, has reached more than 105,000 companies, surpassing its 2026 target ahead of schedule.

Meanwhile, the Ignyte entrepreneurship platform has attracted over 36,000 users, while the Dubai AI Campus now hosts more than 400 specialist firms and has trained over 1,500 participants through its AI Academy.

Officials also highlighted the rapid growth of Dubai Founders HQ, which has attracted more than 1,100 members and 500 startups within nine months of its launch. Startups within the network have collectively secured more than AED200 million in funding.

The meeting was attended by senior government officials including Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, alongside leaders from Dubai’s technology, economic development, and innovation sectors.

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Emaar to unveil Dh200-billion mega project “city within a city” in Dubai

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Dubai-based developer Emaar Properties on Thursday announced plans for a landmark Dh200 billion master-planned development that it says will redefine urban living in the emirate. Spanning more than 4.5 million square metres of gross floor area, the project is expected to accommodate nearly 150,000 residents and become one of the largest mixed-use communities ever undertaken by the company.

The master development will feature a blend of residential towers, ultra-luxury villas and mansions, Grade-A office spaces, retail destinations, hospitality offerings, and a wide range of civic and cultural amenities.

While Emaar did not disclose the location of the project, the number of residential units, or a timeline for sales launches, the developer described it as a “city within a city” and one of its most ambitious undertakings to date.

“What we are about to reveal is our most extraordinary dream yet: a place where the finest architecture, the most immersive landscapes and the most advanced thinking about how people live come together in one magnificent vision,” said Mohamed Alabbar, Founder of Emaar Properties.

“This development reflects our deep confidence in the future of the UAE. This is Emaar at its most ambitious, and Dubai at its most inspiring,” he added.

Iconic Views and Luxury Living

According to Emaar, the residential towers will offer panoramic views of some of Dubai’s most recognisable landmarks, including Burj Khalifa, Burj Al Arab and Palm Jumeirah.

At the heart of the luxury offering will be an exclusive gated villa enclave featuring expansive five- and six-bedroom residences as well as signature mansions. The homes will be complemented by private gardens, cascading water features and resort-style amenities.

Designed Around the 20-Minute City Concept

The masterplan will be connected to Dubai’s metro network and developed around the principles of the “20-minute city”, enabling residents to access essential services and daily conveniences within a short walk.

The community will integrate smart mobility infrastructure, intelligent building systems and advanced digital connectivity. Features will include EV-friendly pathways, app-based community management and data-driven public services.

Schools, healthcare facilities, mosques, cultural venues and retail centres will be strategically located within walking distance of residential neighbourhoods.

Extensive Green and Blue Spaces

A key feature of the project will be its expansive open spaces, including parks, swimmable lagoons, lakes, linear gardens and water streams woven throughout the community via shaded walkways and dedicated cycling tracks.

A central district park will serve as the development’s social and recreational hub, offering sports courts, event lawns, splash parks, beach areas and outdoor wellness facilities.

Five Distinct Lifestyle Zones

The masterplan will be organised into five character-driven districts, each designed with a unique identity and lifestyle proposition.

Among them will be a Business Hub catering to corporate and entrepreneurial activity, an Urban District focused on vibrant city living, a Young Families Cluster designed for active and creative lifestyles, and a Family Living Zone centred on community-oriented residential experiences.

Emaar said further details, including the project’s location and launch timeline, will be announced at a later stage.

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Final Rentals taps 13,000-car GCC fleet in new AUTORENT Alliance

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British car rental technology platform Final Rentals has announced a strategic partnership with AUTORENT, one of the Gulf region’s largest vehicle rental and leasing operators, as it accelerates expansion across the GCC.

The agreement gives Final Rentals access to AUTORENT’s fleet of more than 13,000 vehicles operating across the UAE, Saudi Arabia, Bahrain and Oman, significantly strengthening the company’s regional presence.

The move marks a homecoming of sorts for Final Rentals, which launched its first operations in the UAE in 2021 before growing into a global platform serving customers in more than 65 countries.

The company’s growth has been rapid. Annual bookings surged from just 1,900 in 2021 to more than 139,000 in 2025. Momentum has continued this year, with 148,065 bookings recorded in the first five months of 2026 alone, already surpassing its full-year 2024 performance.

“The UAE is where Final Rentals started,” said CEO Ammar Akhtar.

“Many of the lessons that shaped our technology and business model were learned here. Expanding our Gulf operations is both a strategic and symbolic step as we return with a much larger international network and greater scale.”

Founded in Wales in 2016, Final Rentals operates a digital marketplace that connects travellers with local vehicle rental providers across Europe, the Middle East, Africa and the Americas.

For AUTORENT, the partnership supports its digital transformation ambitions by enhancing online booking capabilities and improving customer access to its vehicle network across the region.

The announcement comes as economic ties between the UK and Gulf countries continue to strengthen, with discussions ongoing around a proposed UK-GCC free trade agreement aimed at boosting trade and investment.

Industry observers say the Gulf remains an attractive destination for international technology companies due to its rapidly growing digital economy, advanced infrastructure and strategic position linking Europe, Asia and Africa.

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