Dubai-based leading BPO organisation Data Direct Group has urged the UAE’s private sector to follow the recent guidelines established by country’s Ministry of Human Resources and Emiratisation (MoHRE) and hire more local talent to boost Emirati employment rates.
The Ministry earlier this month announced that around 79,000 UAE nationals were working in the private sector. In September 2022, UAE’s authorities set out quotas for hiring Emiratis for the first time and gave private companies deadlines to reach them.
Private sector companies with at least 50 employees needed to ensure 3 per cent of their workforce was made up of Emiratis by July 7. Four days later on July 11, MoHRE announced a new update to the rules, whereby private companies with 20 to 49 employees are now included in the government’s Emiratisation drive with the new rules now applicable to companies across 14 economic sectors including property, education, construction and health care.
“This is the time to infuse the current market with a great new talent pool that is homegrown and localised. Emirati employment rate is projected to increase to 10 per cent in 2026 with a steady growth every year and it is the time for private businesses of the country to step up by reaching targets laid down by the MoHRE,” said Rajiv Dalmia, the chairman and founder of Data Direct Group that today employs close to 1,500 professionals from over 25 nationalities working in four countries.
“We achieved outstanding results in going beyond to fulfill the government’s targets for hiring Emirati talent. A major part of that success is due to the fact that Emiratisation has always been a part of our role to keep local clients happy while enhancing the customer experience.”
Rajiv Dalmia
As part of the company’s commitment to support the nation’s vision and foster local talent, Data Direct been implementing strategic initiatives since the company’s inception in 2002, and much before the UAE government started ‘customer happiness centres’ across the country to serve the local population. An internal audit by DDG after the first half of 2023 has shown staff representation among Emiratis at nearly 5-7 times the minimum required, especially in certain departments.
“We do not see Emiratisation as a minimum quota to achieve just for the sake of representation,” added Dalmia. “The more the merrier, and there is a constant endeavour to seek out local talent first before we look at other options.”
Elaborating on the MoHRE data, recruitment consultancy Qureos has said sectors such as business services (14% growth year on year), construction (13%), and commerce and repair services (10%) are among the new frontrunners in Emirati hiring, coming neck-to-neck with the traditional BFSI (banking, financial services and insurance) sector. Data Direct serves many clients in the services and banking sector.
Qureos data also suggests a massive 75% increase in college enrolment for banking studies. The graduates are due to be incorporated in the near future where the HR departments of companies such as Data Direct stand to benefit. “Employees within our team setup and familiar with the work culture at Data Direct Group provide good referrals to future employees. References are our best sources for talent,” said Nona Sharma, HR head at DDG.
“The accomplishment in surpassing Emiratisation targets is a testament to our commitment to the UAE’s socio-economic growth and vision for a prosperous future. By empowering local talent, we also strengthen our own organisational capabilities.”
DDG has been working with many government entities to enhance the customer experience during interactions. Meanwhile, the rise of Gulf countries’ economies has also seen a surge in hiring local talent. “A collaboration with Talabat in Bahrain, for instance, has happened due to our track record on this and their requirements to keep 100% staff local. In Oman, it is 80% of our strength while the highly cosmopolitan nature of UAE means we have about 35-40 locals who cater to clients, including key government agencies. Having talented local colleagues is not tokenism for us. They are, in fact, the guiding light for us in many cases,” Dalmia added.
UAE cricketers will learn from some of the biggest names in the game at the 2026 Abu Dhabi T10, which runs from 7 to 20 November. Muhammad Waseem will share a dressing room with Nicholas Pooran. Alishan Sharafu will play under Moeen Ali. And Muhammad Rohid will bowl with Kieron Pollard setting his field, while Dwayne Bravo, one of T20 cricket’s most successful bowlers, works with him as UAE Bulls’ bowling coach and mentor.
Several UAE players were picked across the six franchises at the draft on 30 September, and the rules guarantee them time in the middle. Every playing XI must include at least two UAE players.
Royal Desert Champions have Waseem, Aayan Afzal Khan and Dhruv Parashar. Sharafu and Vriitya Aravind are at Arabian Aces, and Rohid and Wali Muhammad at UAE Bulls. Emirates Eagles picked Haider Razzaq, Luqman Faisal and Harshit Kaushik, United Tigers chose Awais Ali Shah and Adithya Shetty, and Yas Lions have Ansh Tandon and Haider Ali.
Several of them have already established their impact at this level. Waseem, the UAE stalwart scored 176 runs at a strike rate of 196 for Quetta Qavalry last season, with a best of 50 not out. Back in 2021 he made 56 not out off 13 balls for Northern Warriors, a half-century that equalled the T10 record for the fastest fifty at the time. He also holds a record US$210,000 contract in the DP World ILT20. Spinner Haider Ali played alongside former India leg-spinner Piyush Chawla at Ajman Titans last season.
Sharafu has seen what this exposure can do. Five years from his debut in the competition, he is an established UAE international, and after playing alongside Moeen at Ajman Titans last season, he joins him again at Arabian Aces.
The opportunity reaches beyond the UAE. Netherlands spinner Aryan Dutt was picked by Yas Lions as their Associate Member selection, and Scotland’s Bradley Currie is at UAE Bulls. USA batter Andries Gous was one of Yas Lions’ three pre-draft signings after scoring 175 runs at a strike rate of 168.3 for Quetta Qavalry last season.
The coaching benches carry plenty of experience too. Andy Flower is head coach of UAE Bulls, Lance Klusener of Arabian Aces and Mickey Arthur of Emirates Eagles. Royal Desert Champions have Robin Singh as team director, and he knows the local game well from his time as the UAE’s director of cricket. At Arabian Aces, the younger players will train and play every day alongside Moeen Ali, Andre Russell and Liam Livingstone.
The first test comes on 7 November, when UAE Bulls and Yas Lions open the tournament at Zayed Cricket Stadium. The final is on 20 November.
A Dubai businessman has launched a London-based investment company to acquire stakes in private and listed businesses in the United Kingdom and international markets. Hari Shankar Tibrewala, who founded Dubai-based Zenith Global Limited and Zenith Multi Trading DMCC, said the new company, Zenith Global Ventures Ltd, would invest exclusively its own capital. Based in Berkeley Square, Mayfair, the company will focus on established private businesses, selected listed shares, technology and artificial intelligence, and strategic acquisitions. It will consider minority and controlling stakes, including investments where it can participate in governance and strategy. “Zenith Global Ventures has been set up to be a patient, disciplined owner of quality businesses. Because we invest our own capital, we can take a long-term view, back strong management teams and focus on lasting value rather than short-term results,” said Tibrewala, its founder and director. According to the company, it has no outside investors or fixed fund life, allowing it to hold investments without a predetermined exit timetable. Zenith said it would assess potential investments on earnings, cash flow, balance-sheet strength and competitive position, alongside management quality and governance. Each opportunity would undergo due diligence and be subject to applicable legal and regulatory requirements. For listed shares, the company said it would seek businesses it considers undervalued. Its technology and AI investments would focus on companies it believes can sustain a competitive advantage. The company cited London’s legal framework, capital markets and connections with Europe, the Gulf and Asia as reasons for choosing the city as its base. Tibrewala established investment holding company Zenith Global Limited in Dubai in 2013, followed by Zenith Multi Trading DMCC in 2014. He moved to London in 2024. Zenith Global Ventures said it does not manage third-party funds or offer investments to the public.
Yas Island will become the official experiences partner of the Abu Dhabi T10 for its 2026 edition, under a new partnership between Abu Dhabi Cricket & Sports Hub (ADCSH) and Miral.
Under the agreement, all six Abu Dhabi T10 franchises will be based on Yas Island during the tournament, while a number of events linked to the competition will also be held across the destination.
The partnership will include the tournament’s Trophy Launch, Opening Party and Closing Party, with Yas Island’s attractions and venues forming part of the wider Abu Dhabi T10 experience for players, teams, partners and fans.
“We are thrilled to welcome Yas Island as the Official Experiences Partner of the 2026 Abu Dhabi T10,” said Matthew Boucher, CEO of Abu Dhabi Cricket & Sports Hub and Abu Dhabi T10.
“The island is an unbelievable destination which will provide an exceptional setting for our teams, our players and for many of the tournament experiences.”
Leon Marsh, Miral’s director of events, said the partnership reflected a shared aim of creating experiences for “fans, teams and families alike”.
“Yas Island is the ideal setting for the key moments and flagship events taking place during this year’s Abu Dhabi T10,” he said.
The 2026 Abu Dhabi T10 Draft, held at Hilton Abu Dhabi Yas Island, saw 108 players selected by six franchises: Arabian Aces, Emirates Eagles, Royal Desert Champions, UAE Bulls, United Tigers and Yas Lions.
The tournament will take place at Zayed Cricket Stadium from 7 to 20 November, bringing together international players for the 10-over competition.
The partnership is also intended to promote Abu Dhabi as a destination combining international sport, leisure and entertainment, with Yas Island providing the base for the teams throughout the tournament.