Dubai-based leading BPO organisation Data Direct Group has urged the UAE’s private sector to follow the recent guidelines established by country’s Ministry of Human Resources and Emiratisation (MoHRE) and hire more local talent to boost Emirati employment rates.
The Ministry earlier this month announced that around 79,000 UAE nationals were working in the private sector. In September 2022, UAE’s authorities set out quotas for hiring Emiratis for the first time and gave private companies deadlines to reach them.
Private sector companies with at least 50 employees needed to ensure 3 per cent of their workforce was made up of Emiratis by July 7. Four days later on July 11, MoHRE announced a new update to the rules, whereby private companies with 20 to 49 employees are now included in the government’s Emiratisation drive with the new rules now applicable to companies across 14 economic sectors including property, education, construction and health care.
“This is the time to infuse the current market with a great new talent pool that is homegrown and localised. Emirati employment rate is projected to increase to 10 per cent in 2026 with a steady growth every year and it is the time for private businesses of the country to step up by reaching targets laid down by the MoHRE,” said Rajiv Dalmia, the chairman and founder of Data Direct Group that today employs close to 1,500 professionals from over 25 nationalities working in four countries.
“We achieved outstanding results in going beyond to fulfill the government’s targets for hiring Emirati talent. A major part of that success is due to the fact that Emiratisation has always been a part of our role to keep local clients happy while enhancing the customer experience.”
Rajiv Dalmia
As part of the company’s commitment to support the nation’s vision and foster local talent, Data Direct been implementing strategic initiatives since the company’s inception in 2002, and much before the UAE government started ‘customer happiness centres’ across the country to serve the local population. An internal audit by DDG after the first half of 2023 has shown staff representation among Emiratis at nearly 5-7 times the minimum required, especially in certain departments.
“We do not see Emiratisation as a minimum quota to achieve just for the sake of representation,” added Dalmia. “The more the merrier, and there is a constant endeavour to seek out local talent first before we look at other options.”
Elaborating on the MoHRE data, recruitment consultancy Qureos has said sectors such as business services (14% growth year on year), construction (13%), and commerce and repair services (10%) are among the new frontrunners in Emirati hiring, coming neck-to-neck with the traditional BFSI (banking, financial services and insurance) sector. Data Direct serves many clients in the services and banking sector.
Qureos data also suggests a massive 75% increase in college enrolment for banking studies. The graduates are due to be incorporated in the near future where the HR departments of companies such as Data Direct stand to benefit. “Employees within our team setup and familiar with the work culture at Data Direct Group provide good referrals to future employees. References are our best sources for talent,” said Nona Sharma, HR head at DDG.
“The accomplishment in surpassing Emiratisation targets is a testament to our commitment to the UAE’s socio-economic growth and vision for a prosperous future. By empowering local talent, we also strengthen our own organisational capabilities.”
DDG has been working with many government entities to enhance the customer experience during interactions. Meanwhile, the rise of Gulf countries’ economies has also seen a surge in hiring local talent. “A collaboration with Talabat in Bahrain, for instance, has happened due to our track record on this and their requirements to keep 100% staff local. In Oman, it is 80% of our strength while the highly cosmopolitan nature of UAE means we have about 35-40 locals who cater to clients, including key government agencies. Having talented local colleagues is not tokenism for us. They are, in fact, the guiding light for us in many cases,” Dalmia added.
Flying cars could soon be tested in the deserts of Ras Al Khaimah, under a new agreement between the emirate and Chinese aircraft manufacturer Aridge.
The partnership also includes plans for a demonstration flight route connecting Ras Al Khaimah with Abu Dhabi, as authorities explore the potential of low-altitude air transport between the UAE’s emirates.
Signed on Friday under the oversight of the UAE’s General Civil Aviation Authority, the agreement will establish a regulatory sandbox in Ras Al Khaimah. Such sandboxes allow new technologies to be tested in controlled conditions while regulators develop safety requirements and operating procedures.
The trials will be conducted through the Ras Al Khaimah Transport Authority (RAKTA), with Aridge expected to assess its aircraft in desert environments and across a range of operational scenarios.
The programme will also examine how flying-car services could be integrated into existing transport systems, including flight planning, airspace coordination, ground operations, passenger handling and emergency procedures.
A possible Abu Dhabi–Ras Al Khaimah route
The proposed demonstration route between Abu Dhabi and Ras Al Khaimah is intended to explore what would be required for future inter-emirate air mobility services.
The two emirates are currently around a 90-minute drive apart. However, the planned flight would initially be a demonstration rather than a commercial passenger service. Any future operation would depend on the outcome of testing, regulatory approval and the development of supporting infrastructure.
Aridge’s involvement follows a demonstration of its modular flying car, known as the Land Aircraft Carrier, at a reception held at Emirates Palace in Abu Dhabi. The event was hosted by the Chinese Embassy and attended by Chinese Ambassador Zeng Jixin, along with UAE government officials and business representatives.
The company has described the agreement as a significant step in its regional expansion. It is also being presented as the first entry by a Chinese flying-car company into a national-level regulatory sandbox in the Middle East.
Ras Al Khaimah’s Ruler, Sheikh Saud bin Saqr Al Qasimi, said the partnership reflected the emirate’s efforts to use technology to support economic development and improve quality of life.
For now, the project remains focused on testing. But if the trials progress, the initiative could offer an early look at how flying cars might become part of the UAE’s future transport network.
The Abu Dhabi Grand Prix will host its first Formula 1 Sprint race in 2027, adding a new competitive element to the season finale at Yas Marina Circuit.
The announcement by organisers Ethara Live follows confirmation of the 2027 FIA Formula One World Championship calendar, which includes 24 Grands Prix across 22 countries and 10 Sprint events.
The Abu Dhabi Grand Prix is scheduled to take place from 9 to 12 December 2027, with Yas Marina Circuit set to host the final round of the season.
The Sprint will be held on Saturday over a distance of 100km. Unlike a traditional Grand Prix, it will not require a mandatory pit stop, and the winner will receive eight championship points.
Abu Dhabi is one of five venues selected to host a Sprint for the first time in 2027, alongside Bahrain, Australia, Japan and Monaco. Sprint events will also return to Montréal, Silverstone, Monza, São Paulo and Lusail.
The expanded Sprint programme will bring the number of Sprint events in the season to 10, up from six. Formula 1 and the FIA said the increase reflects continued demand for the format.
The 2027 season will begin with pre-season testing in Bahrain from 24 to 27 February, followed by the opening race in the country and the Saudi Arabian Grand Prix. The championship will then travel to Australia, Japan, China, Miami and Canada.
Portugal is set to return to the calendar in June, while Türkiye will make its comeback in October, with its race scheduled between Azerbaijan and Singapore. The season will conclude with rounds in Austin, Mexico City, São Paulo, Las Vegas, Qatar and Abu Dhabi.
Mohammed Ben Sulayem, president of the FIA, said the calendar reflected Formula 1’s global appeal and continued growth, while combining established venues with returning destinations and an expanded Sprint programme.
The Abu Dhabi Sprint will give fans at Yas Marina an additional opportunity to see championship points contested before the season concludes on Sunday.
Abu Dhabi T10 has announced a strategic content partnership with DRM (Dot Republic Media), the world’s number one cricket digital network and one of YouTube’s largest multi-channel networks, with more than 600 channels and 190 million combined subscribers.
Across its sports ecosystem built on partnerships with leading cricket federations and broadcasters worldwide, DRM reaches over 20 million subscribers and delivered more than 10 billion impressions and 2 billion views in 2025 alone.
Under this partnership, DRM will deliver year-round content for Abu Dhabi T10 across its YouTube network, keeping the T10 product in front of fans well beyond the tournament window, growing viewership and audiences in key markets, and building deeper engagement with a new generation of cricket fans.
For Abu Dhabi T10 2026, which will run November 7-20 at the UAE capital’s iconic Zayed Cricket Stadium the partnership means ‘Cricket’s Fastest Format’® is now programmed on YouTube 365 days a year, not only across the thirteen days of the tournament. A team of dedicated content experts will deliver player features, on-field highlights and re-lives drawn from archival seasons, distributed simultaneously across the network’s channels, and targeted at cricket’s largest digital markets.
It is a deliberate move from a traditional distribution model to a digital-first one. Rather than reaching supporters only through intermediaries, Abu Dhabi T10 will hold a direct line to its audience, every week of the year, on the platform where cricket’s next generation already watches the game.
Matt Boucher, CEO of the tournament’s owners Abu Dhabi Cricket & Sports Hub (ADCSH) and Abu Dhabi T10, said the expanded distribution strategy was another key piece of the wider platform now being built around the tournament.
“Global reach is fundamental to the ambition we have for Abu Dhabi T10, and our partnership with DRM gives us the digital connectivity needed to engage the next generation of cricket fans,” explained Boucher.
“Piece by piece, we are building a compelling new platform for the tournament – one that creates greater international visibility, stronger commercial opportunities, and a powerful showcase for Abu Dhabi as a global destination for sport, entertainment and investment.”
Muhammad Adnan Butt, CEO, DRM commented: “We are pleased to align with a tournament that understands where content consumption is going. Abu Dhabi T10 is an innovative format, built for the way audiences watch sport today, and that shared view is what makes this partnership work. We look forward to putting the Abu Dhabi T10 in front of our creators and our sports audience every month of the year.”
Imran Khan, CEO, Apex Sports Consulting which co-ordinated the partnership added: “We are thrilled to bring this collaboration with two partners who have done so much for the growth of the game. Digital-first is the future of the sport, and there is no better way to access that than through this platform. Apex is building this distribution model across cricket, and this is what digital-first looks like in practice.”