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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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Elon Musk Becomes world’s First Trillionaire Following SpaceX’s historic Listing

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Shares in Elon Musk’s aerospace and technology company SpaceX have surged on their trading debut in New York, in what is being described as the largest initial public offering in history.

The stock climbed as much as 30% in early trading on the Nasdaq, pushing the company’s valuation above $2 trillion and briefly placing it among the most valuable firms in the United States.

The listing, which raised more than $75bn, marks a dramatic milestone for the firm founded in 2002 by Elon Musk, who has become one of the most influential—and divisive—figures in global technology.

Speaking at a launch event in Texas, Mr Musk said the company’s ambitions extended far beyond Earth. “SpaceX wants to be able to take you to the Moon, take you to Mars, and ultimately beyond,” he said, adding that its teams would “make that happen” for customers.

The billionaire entrepreneur—Elon Musk—has reportedly become the world’s first trillionaire following the surge, according to market estimates cited in the offering’s early trading performance.

The IPO priced more than 555 million shares at $135 each, valuing the company at just under $1.8 trillion ahead of its market debut. Within hours of trading, prices peaked at around $175 per share.

The listing also allows for the potential sale of an additional 83 million shares, which could lift total proceeds beyond $86bn.

Investor demand was reported to be heavily oversubscribed, reflecting strong interest in both space exploration and the company’s expanding role in satellite communications and artificial intelligence.

SpaceX has increasingly evolved from a rocket launch provider into a broader technology conglomerate, incorporating satellite operations and artificial intelligence assets linked to Mr Musk’s wider business portfolio.

Market analysts say the listing is being closely watched as a potential benchmark for other high-profile technology firms, including artificial intelligence companies expected to pursue public offerings in the coming months.

The debut also comes against the backdrop of Mr Musk’s increasingly polarising public profile, shaped by his political commentary, business decisions, and ownership of social media platform X.

Despite the controversy, investor appetite for the company appears undiminished, with strong early demand signalling continued enthusiasm for Musk-led ventures.

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Alhind to Launch Indian Consular Services Across UAE from July 2026

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The Indian Embassy in the UAE has announced that Alhind Tours and Travels LLC will become the sole outsourced service provider for passport, visa, and consular applications across the country starting July 1.

In a statement shared on its official social media channels, the Embassy said detailed information on procedures and working hours will be released in due course through official platforms. The transition will impact consular services for over 3.5 million Indian expatriates in the UAE.

Current service providers, BLS International Services Ltd. and SGIVS Global, will continue operations until June 30, with applicants advised to complete pending submissions before the changeover.

Under the new arrangement, the largest service centre is expected to be located in Bur Dubai, spanning approximately 12,000 square feet with over 45 service counters. Alhind has also indicated plans to streamline operations through an expanded workforce of more than 400 staff, alongside an all-inclusive service fee of Dh19, excluding mandatory government charges.

The Embassy and Consulate have urged applicants to depend only on official sources for updates, cautioning against misinformation, and reaffirmed their commitment to ensuring a smooth transition of services.

The decision follows a tender issued in November 2025 for outsourcing a range of consular services at the Embassy in Abu Dhabi and the Consulate General of India in Dubai. Four companies—Alhind, DU Digital Global Ltd, SGIVS Global LLC, and VFS Global—were shortlisted, with Alhind emerging as the lowest bidder.

Founded in Kerala in 1992, Alhind Tours & Travels Pvt Ltd is part of the wider Alhind Group, which operates across IT services, luxury rentals, and foreign exchange. The company expanded its presence to the UAE and other Middle Eastern markets in 1995.

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Flying to Abu Dhabi? Etihad Now Covers Your Medical Insurance

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International visitors flying to Abu Dhabi with Etihad Airways will automatically receive complimentary medical travel insurance for up to 15 days, under a new initiative launching in July 2026.

The cover will be provided at no additional cost on eligible Etihad-operated flights from July to December 2026, with no application required. It will apply only to passengers whose point of origin and point of sale are outside the UAE.

Travellers using Etihad’s stopover programme in Abu Dhabi will also be covered during their stay, subject to terms and conditions.

The initiative has been launched in partnership with Department of Culture and Tourism Abu Dhabi and will be underwritten and administered by Daman National Health Insurance Company.

Officials say the scheme is designed to simplify travel planning and enhance the visitor experience, particularly during peak tourism periods when the emirate is targeting higher stopover and leisure traffic.

“This initiative ensures we meet that demand with an exceptional, end-to-end visitor experience,” said Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi.

Etihad’s chief executive Antonoaldo Neves said the offer would allow passengers to focus on their visit rather than pre-travel formalities, calling it an example of closer cooperation between an airline and a destination.

Abu Dhabi has been expanding its tourism offerings in recent years, with major attractions including Saadiyat Island, Yas Island and the Sheikh Zayed Grand Mosque, as it seeks to strengthen its position as a global stopover hub.

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