Individuals promoting content or advertising on social media in the UAE will soon need to follow stricter rules under a new comprehensive regulatory system introduced by the UAE Media Council.

The new framework, announced this week, is designed to build public trust, protect viewers, especially children and adolescents, and raise the quality of online media content. It also outlines heavy penalties for violations, with fines reaching up to Dh1 million for first-time offences and up to Dh2 million for repeat breaches. In serious cases, violators could face temporary or permanent shutdowns, along with permit revocations.

“The new system transforms the way the media sector is regulated and developed,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. 

“It combines updated legislation, comprehensive services, and forward-looking policies to support sustainable growth.”

Fee exemptions and local support

To encourage creativity and responsible content creation, the council announced a three-year exemption from permit fees for individuals and influencers who promote content online. This is part of a broader move to support Emirati talent and creative industries, with similar exemptions offered to local media services, producers, and writers whose work promotes national identity.

The initiative builds on last year’s Media Regulation Law and its Executive Regulation, and aims to stimulate growth in the sector while maintaining strong ethical and professional standards.

New age-rating and licensing systems

A key feature of the new regulations includes a media age-rating system, ensuring that content shared online is appropriate for different age groups, especially young viewers.

The council is also developing a new licensing policy for digital news platforms, with a focus on enhancing credibility and journalistic standards. The goal is to create a balanced legal environment that supports responsible reporting while safeguarding freedom of expression.

The updated system also outlines resolutions related to media service fees, violations, and administrative penalties, offering clearer guidelines for all stakeholders in the media landscape.

The Central Bank of the UAE has fined an exchange house Dh200 million for breaking key rules meant to stop money laundering and the funding of terrorism.

The fine comes after a detailed investigation, which found serious problems in how the exchange house followed these important financial laws.

In a separate action, one of the branch managers was also fined Dh500,000 and banned from working in any UAE-licensed financial institutions in the future.

The Central Bank said these steps are part of its ongoing mission to keep the country’s financial system clean, transparent, and well-regulated.

Dubai Police have issued a strong warning to jet ski rental companies and users after a major inspection at Fishing Harbour 3 uncovered multiple safety and licensing violations. The Ports Police Station confiscated 32 unfit jet skis and recorded 39 violations during the campaign, which is part of a broader effort to ensure marine safety and regulate rental practices. Offenders face fines of up to Dh5,000.

Fines of up to Dh5,000 can be issued for using unlicensed or unsafe watercraft, operating with expired licences, or obstructing inspectors. Officials stressed that failure to follow marine safety rules can put lives at risk and result in serious penalties.

The Ports Police Station launched the campaign to make sure jet ski businesses are following safety rules and rental procedures properly. Some watercraft were seized for being damaged, involved in past accidents, or unfit for use.

Brigadier Dr Hassan Suhail Al Suwaidi, Director of the Ports Police Station, said the move is part of wider efforts to keep Dubai’s waters safe for residents and tourists.

Common Violations Included:

• Failing to maintain or check jet skis regularly
• Missing or unclear rental contracts
• Lack of digital documentation
• Operating in restricted areas

Fines and Penalties:

• Dh5,000 for using an unlicensed or unsafe watercraft
• Dh1,000 for expired licences
• Dh5,000 for blocking inspectors during checks

Brigadier Al Suwaidi reminded all rental firms to ensure their jet skis are safe, well-maintained, and operated according to the law. He also called for clear contracts and strict safety checks before and after every rental.