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Apple drops the iPhone 16e – same iPhone vibes, friendlier price!

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Apple has just announced the iPhone 16e, a more affordable option in the iPhone 16 series. Starting at Dh2,599, it’s a lot cheaper than the standard iPhone 16, which starts at Dh3,399. The 16e comes in two sleek matte finishes—black and white—with storage options of 128GB, 256GB, and 512GB.

Pre-orders kick off on Friday, February 21, and the phone officially hits stores on Friday, February 28.

What’s New in the iPhone 16e?

Apple says the 16e delivers fast performance and impressive battery life, all thanks to the A18 chip and the brand-new Apple C1, Apple’s first-ever in-house cellular modem. Plus, it’s designed to work seamlessly with Apple Intelligence, the company’s AI system introduced last year.

Features to Get Excited About

  • 6.1-inch Super Retina XDR display – OLED tech for a crisp, bright screen.
  • 48MP Fusion camera – Takes stunning photos and videos, with a built-in 2x Telephoto system for optical zoom.
  • Satellite features – Stay connected in emergencies with Emergency SOS, Roadside Assistance, and Find My via satellite.
  • DurabilityIP68-rated water and dust resistance, plus Ceramic Shield front glass that Apple says is tougher than any other smartphone glass.
  • Long battery life – Lasts up to 6 hours longer than the iPhone 11 and 12 hours longer than any iPhone SE model.
  • Face ID & ChargingTrueDepth camera for secure Face ID unlock, plus wireless charging and USB-C support.

Apple Intelligence & AI Features

Apple Intelligence brings a bunch of new AI-powered tools, including:

  • Clean Up – An image-editing tool that removes unwanted objects from photos.
  • Natural language search in Photos.
  • Image Playground & Genmoji – Fun tools to create custom images and emojis.
  • Smarter Siri – Now more conversational and able to follow up on requests. Bonus: ChatGPT integration for quick AI assistance.

There’s also a new Action button, letting you quickly access the camera, flashlight, or other functions. Plus, Visual Intelligence helps identify objects, translate text, and recognize animals.

With all these features at a lower price, the iPhone 16e looks like a solid choice for those wanting a high-end iPhone experience without breaking the bank.

(Image courtesy apple.com)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Canada Super 60 names Women’s Trophy after cricketing legend Mel Jones

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Canada’s pioneering cricket league, Canada Super 60, has announced that its inaugural Women’s Trophy will be named in honour of Mel Jones, the former Australian cricketer, respected broadcaster, and tireless advocate for women’s cricket.
Canada Super 60 is the world’s first-ever ten-over-a-side event to launch with both men’s and women’s competitions from its inaugural season. The league will be staged under the roof of the iconic BC Place in Vancouver, showcasing international stars alongside homegrown Canadian talent.

As part of its commitment to celebrating women’s cricket and inspiring future generations, Canada Super 60 will name the Women’s Trophy each year after an international women’s cricket legend. This tradition will not only create awareness but also honour trailblazers whose contributions have shaped the women’s game.

This year, the league has chosen Mel Jones—not only for her outstanding career in cricket and broadcasting, but also for her leadership off the field. Jones has been a leading voice for women’s cricket worldwide, and the ICC has widely recognized her efforts. She played a pivotal role in supporting Afghan women cricketers forced to flee their homeland after the Taliban takeover in 2021, helping coordinate their evacuation to Australia, providing resources, and co-founding the Pitch Our Future initiative to support their education and sporting careers. In recognition of these efforts, she was honoured with the prestigious MCC Spirit of Cricket Award in 2025.

Thanks to her advocacy and international coordination, many of these Afghan players found refuge abroad including two who are now living in Canada, following the Canadian government’s support for their refugee applications. This aligns with the Canada Super 60 vision of using cricket as a platform for opportunity and inclusion. Mel Jones on Receiving the Honour said “This honour from Canada Super 60 truly humbles me,” said Mel Jones. “To have the Women’s Trophy named after me is something very special. What excites me most is the vision behind this initiative creating more opportunities and visibility for women’s cricket, especially in associate nations. Platforms like Canada Super 60 will inspire and empower a new generation of players. My hope is that one day, a Canadian cricket legend will have this trophy named after them, as the women’s game continues to grow in this country.”

The Canada Super 60 Women’s Trophy will be presented at BC Place, Vancouver, during the inaugural edition of the tournament, taking place from October 8–13, 2025.

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Mosaic opens in Dubai, promising smarter marketing decisions for UAE businesses

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Mosaic, an integrated marketing agency, was officially launched in Dubai recently promising a new, more intentional approach to business growth for companies in the UAE. Led by Agency Director Shubhang Bhattacharya and Head of Digital Prasanna Venkat, Mosaic aims to buck a common market trend: businesses that start strong but struggle to scale.

Bhattacharya and Venkat have spent the last decade in the business setup space in Dubai, launching campaigns that helped countless businesses start. This experience has given them a clear vision for Mosaic. 

“So many businesses, no matter how long they’ve been around, try to handle marketing on their own and miss out on huge opportunities,” says Bhattacharya. “Making the right decisions at the right time is a make-or-break moment for any business. We give businesses the expertise to make marketing a cornerstone of their success, not just an afterthought.”

Mosaic’s philosophy centres on making “better decisions” rather than simply chasing bigger budgets. “We’ve seen too many businesses struggle with direction,” adds Venkat. “At Mosaic, our starting point is always the same: what actually creates value for the client, and how do we get there without overcomplicating it?”

Mosaic isn’t waiting around to make an impact. Since its soft launch in February 2025, the agency has already delivered serious results. That includes the “Employee to Entrepreneur” campaign, which pulled in over 23 million impressions, and the launch of the UAE’s first-ever mobile business setup initiative, the “Startup Wagon.” The team also proved its ability to tap into the culture with a simple, silly reel on the Coldplay concert trend that went on to get over 14 million views on Instagram.

The name “Mosaic” is a core tenet of the agency’s operational philosophy. It represents how the team works: bringing distinct, diverse perspectives together to create a result that is greater than the sum of its parts. 

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Business

Pakistan’s Fly Jinnah airline to start direct flights from Lahore to Dubai

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Fly Jinnah, Pakistan’s low-cost carrier, has announced the launch of a new non-stop flight route connecting Lahore and Dubai. The service is scheduled to begin on October 29.

The new route will operate twice weekly, on Wednesdays and Sundays, linking Lahore’s Allama Iqbal International Airport (LHE) with Dubai International Airport (DXB).

This expansion marks Dubai as the second UAE destination in the airline’s Lahore network, which already includes flights to Sharjah. The carrier also operates flights to Riyadh, Jeddah, Dammam, and Bahrain, utilising its fleet of six Airbus A320 aircraft.

The airline, founded in Karachi, is a joint venture focused on offering travellers the best value for money. This means you can expect a no-frills experience with all the essentials you need for a great trip.

Bookings for the new Dubai–Lahore flights are now available through Fly Jinnah’s official website (www.flyjinnah.com), call centre, and travel agencies.

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