Citizens and residents across the UAE are being encouraged to take part in a national initiative designed to promote unity, belonging and appreciation for the country’s leadership.
Launched by Sandooq Al Watan, a non-profit organisation supported by Erth Zayed Philanthropies, the campaign invites participants to sign the UAE Pledge and Commitment and receive a personalised digital certificate.
What is the pledge?
The initiative centres on a digital pledge that allows participants to affirm their loyalty to the UAE and its leadership while expressing their commitment to the nation’s values and future.
The pledge highlights the leadership of President Sheikh Mohamed bin Zayed Al Nahyan and recognises his role in supporting security, stability and national development. It also reflects the values of unity, coexistence and community responsibility that underpin life in the UAE.
Participants pledge to remain loyal to the country, uphold its values, live together in harmony and contribute to the continued progress and prosperity of the nation.
Why is it being launched?
According to organisers, the initiative aims to strengthen national identity and reinforce the shared values that bring together citizens and residents from diverse backgrounds.
The campaign also seeks to highlight the UAE’s reputation as a model for tolerance, peaceful coexistence and social cohesion.
How can residents take part?
Residents and citizens can sign the pledge online in just a few minutes through the official platform. Once completed, participants receive a personalised UAE Pledge and Commitment Certificate that can be downloaded and shared on social media.
Organisers hope the initiative will encourage wider community participation and foster a stronger sense of belonging across the country.
How to sign the pledge
Taking part is simple:
- Visit pledge.ae
- Read the pledge text
- Sign it digitally
- Download your personalised Certificate of Appreciation
The certificate can be shared on social media or kept as a personal reminder of your commitment to the UAE’s values and vision.
Officials say the initiative is designed to grow into a nationwide movement that combines digital engagement, community participation and public activities to strengthen social cohesion and national belonging across the country.