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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Praggnanandhaa wins Norway Chess 2026 title after stunning comeback

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Indian chess star Praggnanandhaa Rameshbabu produced a brilliant final-round victory to win Norway Chess 2026, capping a dramatic finish to one of the year’s most prestigious tournaments.

Entering the final day half a point behind leader Wesley So, Praggnanandhaa knew only a win would give him a realistic chance of claiming the title. The 19-year-old delivered under pressure, defeating Vincent Keymer with the white pieces to secure the full three points and surge to first place.

The victory lifted Praggnanandhaa to 18 points, enough to overtake Wesley So and clinch the Norway Chess crown in Oslo.

So, who had led the standings heading into the final round, drew his classical game against Alireza Firouzja before winning the Armageddon tiebreak. However, the extra points were not enough to keep him ahead of the charging Indian grandmaster.

Firouzja completed a strong campaign to finish third overall.

Elsewhere, world No. 1 Magnus Carlsen signed off in style with a classical victory over reigning world champion Gukesh Dommaraju, delighting home fans with a final-round win.

Final Standings

  • Praggnanandhaa Rameshbabu – 18 points
  • Wesley So – 17 points
  • Alireza Firouzja – 15.5 points

Assaubayeva dominates women’s event

In the Norway Chess Women’s tournament, Bibisara Assaubayeva completed a dominant campaign to secure the title after having already wrapped up first place with a round to spare.

The final day featured three decisive classical games, eliminating the need for Armageddon tiebreaks.

Women’s world champion Ju Wenjun handed Assaubayeva her first classical defeat of the tournament, while Zhu Jiner defeated Humpy Koneru to secure second place overall. Anna Muzychuk also ended her campaign on a high note with a victory over Divya Deshmukh to finish third.

Norway Chess women’s final standings

  • Bibisara Assaubayeva – 16.5 points
  • Zhu Jiner – 16 points
  • Anna Muzychuk – 15 points

Praggnanandhaa’s triumph marks another major milestone in the young Indian grandmaster’s rapidly rising career and further strengthens India’s growing influence at the highest level of world chess.

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Dubai’s RTA to operate air-conditioned rest areas for delivery riders this summer

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Dubai’s Roads and Transport Authority (RTA) has confirmed the operational readiness of around 40 air-conditioned rest areas for delivery riders ahead of the peak summer season.

The facilities, located across key areas including Hessa Street, Al Khawaneej, Al Barsha, Al Satwa, Oud Metha, Al Karama and Arjan, are designed to help riders stay safe and comfortable while working during the hotter months.

According to the RTA, maintenance and preparation works have been completed at all locations, with site selection based on delivery demand and operational data gathered in coordination with delivery companies.

The initiative forms part of Dubai’s wider efforts to improve road safety, support rider wellbeing and enhance working conditions within the rapidly growing delivery sector.

Ahmed Mahboob, CEO of RTA’s Licensing Agency, said traffic safety remains a top priority and that the authority has developed an integrated framework to regulate and support the delivery industry.

Facilities inside rest area

Each rest area includes air-conditioned seating, drinking water facilities and mobile phone charging stations. Depending on the location, the facilities can accommodate around 10 riders at a time and also provide dedicated parking spaces for delivery motorcycles.

The structures have been specially designed to reduce heat exposure and provide thermal insulation, allowing riders to take a break from the sun while remaining close to their delivery routes.

The move comes as Dubai continues to implement measures aimed at improving safety, comfort and quality of life for delivery riders, particularly during the summer months when temperatures can soar.

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What is the UAE’s new pledge initiative and how residents can you take part?

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Citizens and residents across the UAE are being encouraged to take part in a national initiative designed to promote unity, belonging and appreciation for the country’s leadership.

Launched by Sandooq Al Watan, a non-profit organisation supported by Erth Zayed Philanthropies, the campaign invites participants to sign the UAE Pledge and Commitment and receive a personalised digital certificate.

What is the pledge?

The initiative centres on a digital pledge that allows participants to affirm their loyalty to the UAE and its leadership while expressing their commitment to the nation’s values and future.

The pledge highlights the leadership of President Sheikh Mohamed bin Zayed Al Nahyan and recognises his role in supporting security, stability and national development. It also reflects the values of unity, coexistence and community responsibility that underpin life in the UAE.

Participants pledge to remain loyal to the country, uphold its values, live together in harmony and contribute to the continued progress and prosperity of the nation.

Why is it being launched?

According to organisers, the initiative aims to strengthen national identity and reinforce the shared values that bring together citizens and residents from diverse backgrounds.

The campaign also seeks to highlight the UAE’s reputation as a model for tolerance, peaceful coexistence and social cohesion.

How can residents take part?

Residents and citizens can sign the pledge online in just a few minutes through the official platform. Once completed, participants receive a personalised UAE Pledge and Commitment Certificate that can be downloaded and shared on social media.

Organisers hope the initiative will encourage wider community participation and foster a stronger sense of belonging across the country.

How to sign the pledge

Taking part is simple:

  1. Visit pledge.ae
  2. Read the pledge text
  3. Sign it digitally
  4. Download your personalised Certificate of Appreciation

The certificate can be shared on social media or kept as a personal reminder of your commitment to the UAE’s values and vision.

Officials say the initiative is designed to grow into a nationwide movement that combines digital engagement, community participation and public activities to strengthen social cohesion and national belonging across the country.

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