The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.
The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.
According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.
“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”
Regulating the creator economy
The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.
Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.
Supporting quality and compliance
Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.
The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.
With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.
Authorities in Sharjah have announced remote work for government employees, effective immediately through Thursday, March 26, as part of ongoing safety measures.
The Sharjah Human Resources Department has authorised department heads, directors general, and managers across government entities to implement a “work from distance” system where necessary, ensuring business continuity while prioritising employee safety and flexibility.
Officials clarified that the directive does not apply to essential roles that require physical presence at workplaces.
The move aligns with broader precautionary measures across the United Arab Emirates, where authorities continue to adapt working arrangements amid unstable weather and regional developments.
Earlier, the Ministry of Human Resources and Emiratisation had advised private sector companies to adopt remote working wherever possible. Schools and universities across the UAE have also shifted to distance learning, with the measure recently extended to ensure student safety.
Authorities across the UAE have stepped up safety measures as unstable weather continues to impact multiple regions, bringing rainfall, strong winds, and reduced visibility.
The National Centre of Meteorology (NCM) has issued yellow and orange alerts across most parts of the country, warning of varying rainfall intensity and winds reaching up to 50 km/h. While sea conditions remain light to moderate in the Arabian Gulf and Sea of Oman, residents have been strongly advised to avoid valleys, flood-prone areas, mountainous regions, and the sea.
Drive safely
Authorities are urging motorists to drive cautiously, reduce speed, and maintain safe distances due to slippery roads and poor visibility. Dubai Police confirmed full readiness to respond to emergencies and stressed the importance of following traffic laws and avoiding risky areas such as watercourses and valleys.
Emergency contact numbers have been shared by officials in Dubai and Abu Dhabi, ensuring residents can quickly seek assistance when needed. For emergencies, the public can contact 999, while non-emergency cases can be reported via 901.
Flight disruptions
Meanwhile, major airlines including Emirates, flidubai and Air Arabia have issued travel advisories. Passengers are urged to allow extra travel time to airports, check flight status regularly, and stay updated on potential delays or schedule changes. Air Arabia noted that operations in Sharjah, Abu Dhabi, and Ras Al Khaimah may be affected. Passengers have been urged to check their flight status ahead of departing for the airport.
Residents urged to remain indoors
The National Emergency Crisis and Disaster Management Authority also reassured the public that emergency alert systems remain active, clarifying that warning sounds should not be confused with weather-related disturbances.
Residents have been urged to remain indoors during severe weather and avoid going out unless absolutely necessary, stressing that precautionary behaviour is essential to prevent injuries and accidents during sudden weather changes.
The ministry also advised residents to protect vehicles and outdoor property by covering them where possible.
Weather conditions are expected to persist through the week, with authorities emphasising the importance of staying informed through official channels and avoiding unnecessary travel.
Unstable weather conditions have prompted authorities in Sharjah to take precautionary measures, including the temporary closure of all public parks and medical fitness centres to ensure public safety.
Residents are urged to avoid open areas and follow official weather updates as heavy rainfall continues to impact the emirate. A massive response effort is underway, with over 1,200 personnel deployed alongside water tankers, high-capacity pumps, and recovery vehicles to manage flooding and assist stranded motorists.
Free parking
In a move to ease mobility during the disruption, Sharjah has also announced a temporary exemption from public parking fees across all zones for today. Authorities confirmed that normal parking charges will resume once weather conditions improve.
Stay safe, stay informed, and avoid unnecessary travel during this period.