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UAE tightens social media advertising rules with new Mu’lin permit

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The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Pakistan passport services in UAE likely to resume on May 4

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The Consulate General of Pakistan in Dubai indicated that passport services, disrupted due to technical issues, are expected to resume on Monday, May 4.

The suspension, announced earlier this week by Pakistan’s missions in Abu Dhabi and Riyadh, stems from a major technical glitch that affected systems across multiple countries. Officials confirmed that all in-person processing would remain halted until further notice.

Roughly 800 to 1,000 expats rely on the consulate and embassy every day. That’s a huge volume, and delays have hit people needing passport renewals, visa processing, and residency-related paperwork. For several residents, it has directly affected their travel plans, legal status, and employment.

To ease the impact, missions have advised Pakistani citizens to use the online passport application system for renewals and new requests where possible. Those unable to access digital services are asked to wait for further guidance until operations are restored.

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Dubai Police issue urgent warning: Secure your devices now

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Dubai Police have issued a fresh reminder to residents to strengthen the security of home surveillance systems and internet-connected devices, warning that weak settings can leave users vulnerable to hacking, privacy breaches, and even cyber extortion.

The alert comes as part of ongoing awareness campaigns led by the General Department of Criminal Investigation, represented by the Cybercrime and Electronic Crime Department. Authorities noted that many cyberattacks exploit devices with default or weak configurations, making them easy targets.

Residents are advised to take simple but vital steps:

  • •Change default passwords immediately after activating any device.
  • •Use strong, complex passwords with letters, numbers, and symbols.
  • •Regularly update operating systems and apps to patch security gaps.
  • •Avoid sharing personal details or passwords with unverified sources.
  • •Switch off surveillance systems when not in use, especially in private spaces.
  • •Stay alert to suspicious links or apps from unreliable platforms.

Dubai Police emphasised that awareness remains the first line of defence against cybercrime. To support the public, residents can access advice through the e-Crime Hub and report incidents via official channels or by calling 901 for non-emergency cases.

Authorities reiterated that community cooperation is key to reducing cybercrime and protecting individuals, families, and property in the digital age.

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Dh400 fine for jaywalking in Dubai: What residents must know

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Pedestrians in Dubai are being urged to follow road safety rules, as Dubai Police warns that crossing from non-designated areas remains a leading cause of run-over accidents.

Officials say that despite the availability of pedestrian bridges and safe crossings across major roads, some individuals continue to take risks, especially on high-speed routes where drivers may not be able to stop in time.

The warning follows a recent incident where a pedestrian was injured after attempting to cross from an unsafe location in the city. The individual sustained minor injuries.

According to Brigadier Jumaa Salem Bin Suwaidan, pedestrians who ignore crossing rules not only risk their own safety but also endanger drivers and other road users.

Under UAE traffic laws, crossing outside designated areas or ignoring signals can result in a Dh400 fine, reinforcing the importance of using marked crossings and following traffic lights.

Residents have been urged to use designated crossings and stay alert, particularly on busy roads. With increasing traffic and high vehicle speeds in many areas, even a short shortcut can carry serious risks.

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