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UAE tightens social media advertising rules with new Mu’lin permit

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The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Travelling to Oman? Sharjah introduces new bus departure times

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Travellers heading from the UAE to Oman now have more flexibility, with the Sharjah Roads and Transport Authority (SRTA) announcing revised schedules for its popular intercity bus service connecting Sharjah with Sohar and Muscat.

The updated timings apply to Intercity Bus Route 203, which departs from Al Jubail Bus Station in Sharjah and serves passengers travelling to Oman’s two major cities. The changes are aimed at improving convenience, enhancing cross-border mobility, and providing more travel options for residents and visitors.

New Sharjah to Muscat bus timings

Passengers travelling from Sharjah can now choose from three daily departures:

  • 6:30am
  • 3:30pm
  • 8:30pm

Oman to Sharjah bus timings

For travellers returning from Oman, buses departing from Sohar and Muscat will operate at:

  • 7:00am
  • 1:30pm
  • 3:00pm

More travel options between UAE and Oman

SRTA said the revised schedule is part of ongoing efforts to strengthen regional transport connectivity and offer a comfortable, safe and efficient travel experience between the UAE and Oman.

Passengers are advised to check the latest updates through SRTA’s official channels before travelling and to arrive at the station early to ensure a smooth journey.

Route: Intercity Bus 203
Departure Point: Al Jubail Bus Station, Sharjah
Destinations: Sohar and Muscat, Oman
New Timings Effective: Immediately

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Sharjah-Dubai commuters face new diversion as Al Taawun Street closes

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Motorists travelling between Sharjah and Dubai will face new traffic diversions from Saturday, June 13, as the Sharjah Roads and Transport Authority (SRTA) begins a temporary partial closure of Al Taawun Street.

The closure is part of ongoing construction works for the Al Taawun Tunnel Development Project, which aims to improve traffic flow and enhance the efficiency of Sharjah’s road network.

Under the revised traffic plan, vehicles heading towards Dubai and Al Nahda Bridge will be diverted via Al Corniche Street.

Meanwhile, motorists travelling from Al Nahda Bridge towards Sharjah will be redirected to the newly developed section of Al Taawun Street.

SRTA said the temporary arrangements are necessary to facilitate works at the existing Al Taawun roundabout and will come into effect from June 13.

The authority urged motorists to follow directional signs, use approved alternative routes and adhere to traffic safety instructions to help minimise delays during the construction period.

The Al Taawun Tunnel Development Project forms part of Sharjah’s wider infrastructure programme aimed at easing congestion and improving mobility across the emirate.

What changes from June 13?

Towards Dubai / Al Nahda Bridge

  • Use Al Corniche Street as the alternative route

From Al Nahda Bridge to Sharjah

  • Follow diversions to the newly developed Al Taawun Street


Start date: June 13

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Dubai road tragedy: Indian Consulate mourns victims as Dh1 million support announced

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The Indian Consulate in Dubai has expressed deep sorrow after a fatal road accident on Emirates Road claimed the lives of seven workers, including six Indian nationals and a Sri Lankan citizen, while leaving nine others injured.

Consular officials visited the injured in the hospital and said they are working closely with local authorities to provide assistance to victims and their families. “Our heartfelt condolences and prayers are with the grieving families during this difficult time,” the mission said in a statement.

Dh1 million relief announced for victims

Meanwhile, Dr Shamsheer Vayalil, Abu Dhabi-based entrepreneur, philanthropist, and Chairman and CEO of Burjeel Holdings, has announced a Dh1 million humanitarian recovery programme to support families affected by the fatal Emirates Road crash in Dubai.

The families of each of the seven deceased victims will receive Dh100,000, while Dh180,000 has been allocated to support the medical and recovery needs of the injured survivors.

The package also includes Dh70,000 to cover emergency travel and accommodation expenses for family members and Dh50,000 dedicated to supporting the education of children from the affected families.

What caused the crash?

According to Dubai Police, preliminary investigations indicate the truck had come to a sudden stop on Emirates Road following a technical malfunction.

Authorities said the minibus driver failed to maintain a safe distance and was unable to avoid the stranded vehicle, resulting in a high-impact rear-end collision.

The workers, all employed by a technical services company, were returning to their accommodation in Sharjah after completing work at a construction site in Dubai when the minibus they were travelling in collided with the truck in the middle of Emirates Road near the Dubai-Sharjah border.

Company sources said the minibus was carrying 17 people, including the driver. The seven workers who died were seated on the right side of the vehicle, which absorbed the full force of the impact.

Of the nine injured, five have since been discharged from the hospital, while four remain under medical care, including three Indian nationals and one Nepali worker.

Identification process underway

Authorities are continuing efforts to formally identify all victims, with company sources saying the process has been complicated by the severity of the injuries sustained in the crash.

Dubai Police warning

Following the accident, Dubai Police renewed warnings about the dangers of leaving broken-down vehicles in the middle of the road.

Motorists experiencing a breakdown are urged to:

  • Activate hazard warning lights immediately
  • Place a warning triangle at a safe distance
  • Move passengers away from the vehicle
  • Contact the police without delay

Police noted that stopping a vehicle on the roadway due to a breakdown, tyre failure, or fuel shortage is a traffic offence under UAE law, carrying a Dh1,000 fine and six black points.


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