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Why just IIFA awards but grab whole virtual Bollywood experience on Metaverse

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Headline staff

Bringing together the very best of the Indian cinema and film fraternity, the 22nd edition of the biggest celebration of Indian cinema – the International Indian Film Academy Awards – is all set to be held on Yas Island, Abu Dhabi, on June 3 and 4, 2022, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, the emirate’s leading curator of magnetic experiences.

With the rise of the digital culture, as an extension of the brand, IIFA is all set to thrill fans in the digital world for a one-of-a-kind experience with Bollyverse, as their official Metaverse partner.

Serving groundbreaking experiences and teleporting them virtually, all IIFA events will be covered on Bollyverse including IIFA Backstage, IIFA Green Carpet, Avatar Club, Talent Quest, VR Bar, after-party, stage rehearsals and touchdown as well as the much-awaited Awards ceremony.

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The Bollyverse team with founder Kishore Samtani

IIFA Backstage gives you a sneak peek at the behind the scenes and all that it takes to bring this glamour-studded entertainment to the world. It will feature the stars getting ready, the make-up, the line-up and all the buzz behind the scenes. Then we take you to the action outside where the sound of excited fans, mesmerizing stars, and the shimmer of gorgeous regalia take to the Green carpet at this year’s celebration to a whole new level!

Commenting on the occasion, Noreen Khan, Vice President, IIFA says, “Over the past 22 years IIFA has entertained and offered the greatest unforgettable experiences for audiences around the world. This year marks the 22nd Edition of IIFA Weekend & Awards in Yas Island, Abu Dhabi, and IIFA is excited that as an extension of the brand we will be the first International Indian Film Award Show to go into the Metaverse.

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As always IIFA will be bringing together the very best in Bollywood talent for the metaverse, where even more millions of fans can enjoy the experience. We look forward to working with Bollyverse and this new innovative realm for IIFA with the latest technology.”

Bollyverse is an entity on Metaverse where everything in Bollywood happens. From award ceremonies to gaming with your favorite stars, to brand endorsements and meta shopping, this is the place to be for anyone passionate about Bollywood.

Bollyverse is on board this IIFA bringing you the best in technology to transport the show and the entire experience into the Metaverse. An Avatar studio where you can create your digital double in a matter of seconds, to the Xsens experience where one can teleport their dance moves to the Metaverse.

Adding to the mix, is a Showbolt, the fastest camera robotic arm in the world which can capture, edit and share cinematic quality video in seconds!

Kishore Samtani, Bollyverse’s founder said: “We are thrilled to collaborate with IIFA to bring you the biggest celebration of Indian cinema in the world to the Metaverse. Our technology and management teams are on the ground in Abu Dhabi working tirelessly in readiness to capture all the IIFA experiences.”

With so much happening on Bollyverse, one can’t afford to miss out on this beautiful amalgamation of the digital world and magical world of cinema coming together for the very first time. Watch this space for more.

Journalist for 25 years with leading publications in India and UAE such as The National, Mumbai Mirror, DNA, Indian Express and former Sports Editor of eIndia.com. Now managing editor of Headline.ae, part of MEMc (https://www.memc.co)

Announcements

Bollywood singer Vishal Mishra set to perform live at Coca-Cola Arena

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Bollywood’s award-winning playback singer and composer Vishal Mishra is all set to make his electrifying debut at Dubai’s iconic Coca-Cola Arena on November 22. Fans in the UAE are gearing up for an unforgettable evening as the maestro takes the stage to perform his chart-topping hits live for the first time in the city.

Renowned for his soulful voice and a discography brimming with heartfelt melodies, Vishal Mishra has left an indelible mark on the Indian music scene. From chartbusters like “Pehla Pyaar” and “Zihal e Miskin”  Vishal’s music has captured hearts worldwide. His signature blend of melody and emotion, combined with his ability to connect deeply with audiences, promises a concert that will be nothing short of magical.

Speaking about the upcoming concert, the 32-year-old star who rose to fame with the hit song “Kaise Hua” from Kabir Singh, shared his excitement: “Performing in Dubai is always like a dream, and I am thrilled to finally connect with my fans here at the Coca-Cola Arena. Music has the power to unite people, and I can’t wait to share this unforgettable experience with everyone. I promise it will be a night filled with love, energy, and pure magic.”

A Night to Remember:

The Coca-Cola Arena, one of Dubai’s premier entertainment venues, will set the stage for this extraordinary event. Known for its state-of-the-art acoustics and vibrant atmosphere, the arena will provide the perfect setting for Vishal Mishra to bring his music to life, offering fans a front-row seat to the essence of Bollywood’s musical brilliance.

Attendees can look forward to an intimate yet high-energy experience, as Vishal performs his Bollywood Chartbusters like “Pehle Bhi Main” from movie ‘Animal’, Oscar award winning “Nacho Nacho” from Movie RRR and fan favourites such as Zihal-e-miskin, Aaj Bhi and Manjha.

With fans across the region eagerly awaiting this event, tickets are already selling fast. Whether you’re a long-time admirer of Vishal’s music or only discovering his artistry for the first time, this concert promises a night to remember for all.

Event Details:
Date: 22nd November 2024
Venue: Coca-Cola Arena, Dubai
Tickets: https://dubai.platinumlist.net/event-tickets/94400/vishal-mishtra-live-in-coca-cola-arena-dubai

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Neha Kakkar set to Headline Inaugural Indian Musical Festival in Dubai

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The Indian Musical Festival (IMF), Dubai’s biggest music festival, is set to debut with an unforgettable performance by Bollywood’s Pop Queen, Neha Kakkar. Taking place at Etisalat Academy on December 28, 2024, this premier event will bring Neha Kakkar back to Dubai, three years since her last live show in the city, for a show-stopping experience filled with energy, music, and the true spirit of Bollywood. Known for her iconic voice, magnetic stage presence, and hits that have dominated the charts, Neha’s performance at IMF Dubai is anticipated to be the must-attend musical celebration of the year.

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Neha Kakkar, with her infectious charisma and talent, has become one of the most-watched female artists worldwide, amassing over 4 billion views on YouTube and a fanbase of more than 78.7m followers on Instagram. She holds the distinction of being the first Indian artist awarded the prestigious YouTube Diamond Award in 2021, underscoring her massive influence and popularity. Her recognition on platforms such as Forbes India’s Celebrity 100 and the Asia 100 Digital Stars lists further highlights her global impact, solidifying her status as an international music icon.

Speaking about the upcoming event, Aadhil Noushad, Managing Director, said, “We are thrilled to bring the Indian Musical Festival to Dubai, with Neha Kakkar headlining our maiden edition. It is our pleasure to unite the fans with the music and artists they love through unforgettable performances and energy. We look forward to making IMF Dubai a landmark festival that celebrates Indian music and culture on a grand scale.”

This maiden edition of IMF Dubai is expected to be a celebration like no other with more than 10,000 tickets on sale, making it one of the biggest music carnivals in the UAE. It is set to capture the heart of Bollywood through Neha Kakkar’s most beloved songs and deliver an electrifying night to fans and music lovers across the UAE. As the headline artist, Neha will take the audience on a journey through her biggest hits, blending powerful vocals with captivating stage production in an evening that promises non-stop entertainment and high-energy performances.

Tickets for IMF Dubai’s inaugural concert are now on sale, with a limited-time 15 per cent discount available on all categories during Phase 1 of ticketing. Given the high anticipation around this event, fans are encouraged to secure their tickets early to be part of Dubai’s largest Bollywood musical celebration of 2024. This exclusive event not only brings fans closer to one of India’s most celebrated pop sensations but also offers a unique opportunity to enjoy the vibrant Bollywood music scene in Dubai.

IMF Dubai, organised by Notout Entertainments LLC and Elounge India with ticketing partner Qtickets, represents a landmark commitment to premier Indian entertainment in Dubai. As IMF Dubai launches its flagship festival, it sets a new standard for Indian musical events in the region, with future editions already in the planning stages to make an even greater impact. IMF Dubai is more than a concert—it’s a celebration of culture, music, and a shared passion that connects people across borders.

For more information on tickets, event details, and more, please visit imfdubai.com/

To book your tickets now, visit tinyurl.com/4jpwarkw.

For more queries and the latest updates, visit tinyurl.com/jkr44nvs.

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Announcements

GROUNDBREAKING MUSICAL SPECTACLE “ONCE UPON A TIME IN DUBAI” TO PREMIERE IN DECEMBER 2025

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Dubai-based French music producer Stéphane Boukris and Universal Music MENA – a division of Universal Music Group (UMG), the world leader in music-based entertainment – today announced the launch of “Once Upon A Time in Dubai”, a pioneering musical that is set to captivate audiences starting in December 2025. Supported by key partners ALL, Accor’s award-winning loyalty programme and McDonald’s UAE, this first-of-its-kind production marks a historic moment in Dubai’s entertainment landscape – the first time a musical of this scale has been mounted in the region.

“This is more than just a musical—it’s a celebration of Dubai’s incredible energy and global status. We are bringing together a world-class team and creating something truly unique that blends music, storytelling, and the spirit of this extraordinary city. We can’t wait to share this experience with audiences here and around the world. Something never seen before – one that’s exclusively made in Dubai, by the people of Dubai, for the rest of the world,” said Boukris, the man behind Robin Hood musical that’s sold over 1 million tickets across Europe so far. “This is the first time a musical of this magnitude has been planned in the region, and we’re certain this will go a long way in reshaping Dubai’s cultural landscape.”

“Once Upon A Time in Dubai” is expected to be performed in front of at least 150,000 spectators in Dubai before embarking on an international tour and an exciting screen adaptation, making it Dubai’s first truly global production of a scale and vision never before conceived in the region.

A Stellar Creative Team

The musical score is composed by Nazim Khaled, a leading European composer for singers like Kendji Girac, renowned for crafting hits that resonate globally and have garnered over 4 billion views globally. The music for “Once Upon A Time in Dubai” is a unique blend of chart-topping songs and evocative compositions that drive the narrative forward. Ahead of the musical’s release, fans can expect a debut single and a music video , offering a taste of the musical magic to come.

The director of the show is Johan Nus, well-known in the Middle-East for his work on Arabs Got Talent or The Masked Singer, and as executive producer, Gilles Papain, who has worked on shows like Celine in Las Vegas, Disney World of Colors in California, and Christian Louboutin’s show at the Crazy Horse in Paris.

An Unforgettable Story

Set in the heart of Dubai, the show tells the story of Will, a young artist who moves from London to Dubai to reunite with his partner, Sophia, and pursue his dream of producing a musical extravaganza. The narrative weaves together themes of love, ambition, and the vibrant culture of Dubai, promising an unforgettable journey for audiences.

Casting Announcement: Open Call for Talent

At a glittering event in Dubai, the production team also announced the launch of an open casting call for seven singers and 20 dancers of all nationalities to bring the musical’s dynamic characters to life.  “This is a rare opportunity for performers from all backgrounds to be part of something truly special. We’re not just looking for talent; we’re looking for passion and diversity to help us bring this vibrant story to life. Dubai is a city of dreams for all of us, and this production is a reflection of that thought process. We’re excited to showcase the incredible energy and creativity that this region has to offer,” added Boukris. “This groundbreaking musical will not just be a show but a celebration of Dubai’s status as a global hub for culture and innovation.”

Present at the event, Mark Flower, Vice President Commercial Market Strategy, Middle East, Africa and Turkiye at Accor said:  “ This is a fantastic partnership between ALL, the award-winning booking platform and loyalty programme by Accor and Once Upon a Time and Universal Music through a truly immersive musical experience. This collaboration embodies our vision of augmented hospitality by bringing together travel, culture, and entertainment.”   He continued: “ For Once Upon a Time, it offers access and visibility to members of ALL and exposure at over 84 properties in the United Arab Emirates across Accor’s portfolio of participating brands including Raffles, Fairmont, Ennismore’s SLS, Sofitel, Swissotel, Mövenpick, Pullman, Mercure, Ibis and more. For Members of ALL, it unlocks a world of Limitless Experiences through VIP tickets, meet-and-greets, and exclusive behind-the-scenes access, creating unforgettable money-can’t-buy experiences. Together, we are fostering innovation and inspiring new ways of connecting people and cultures all around the world.”

Recording for the album is expected to be completed by the fourth quarter of 2024 with release of the first single scheduled by year’s end. 

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