Entertainment

Why just IIFA awards but grab whole virtual Bollywood experience on Metaverse

Published

2 years ago

May 31, 2022

Headline staff

Bringing together the very best of the Indian cinema and film fraternity, the 22nd edition of the biggest celebration of Indian cinema – the International Indian Film Academy Awards – is all set to be held on Yas Island, Abu Dhabi, on June 3 and 4, 2022, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, the emirate’s leading curator of magnetic experiences.

With the rise of the digital culture, as an extension of the brand, IIFA is all set to thrill fans in the digital world for a one-of-a-kind experience with Bollyverse, as their official Metaverse partner.

Serving groundbreaking experiences and teleporting them virtually, all IIFA events will be covered on Bollyverse including IIFA Backstage, IIFA Green Carpet, Avatar Club, Talent Quest, VR Bar, after-party, stage rehearsals and touchdown as well as the much-awaited Awards ceremony.

The Bollyverse team with founder Kishore Samtani

IIFA Backstage gives you a sneak peek at the behind the scenes and all that it takes to bring this glamour-studded entertainment to the world. It will feature the stars getting ready, the make-up, the line-up and all the buzz behind the scenes. Then we take you to the action outside where the sound of excited fans, mesmerizing stars, and the shimmer of gorgeous regalia take to the Green carpet at this year’s celebration to a whole new level!

Commenting on the occasion, Noreen Khan, Vice President, IIFA says, “Over the past 22 years IIFA has entertained and offered the greatest unforgettable experiences for audiences around the world. This year marks the 22nd Edition of IIFA Weekend & Awards in Yas Island, Abu Dhabi, and IIFA is excited that as an extension of the brand we will be the first International Indian Film Award Show to go into the Metaverse.

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Enjoy Indian cuisine at The Crossing at Yas Island

As always IIFA will be bringing together the very best in Bollywood talent for the metaverse, where even more millions of fans can enjoy the experience. We look forward to working with Bollyverse and this new innovative realm for IIFA with the latest technology.”

Bollyverse is an entity on Metaverse where everything in Bollywood happens. From award ceremonies to gaming with your favorite stars, to brand endorsements and meta shopping, this is the place to be for anyone passionate about Bollywood.

Bollyverse is on board this IIFA bringing you the best in technology to transport the show and the entire experience into the Metaverse. An Avatar studio where you can create your digital double in a matter of seconds, to the Xsens experience where one can teleport their dance moves to the Metaverse.

Adding to the mix, is a Showbolt, the fastest camera robotic arm in the world which can capture, edit and share cinematic quality video in seconds!

#IIFARehearsals in Mumbai! A glimpse into how we convert the @IIFA Abu Dhabi 2022’s dancers into avatars on #Bollyverse with state of the art #Xsens Body Suits… A sneak peek of the 'In the making', just for you!
🌎https://t.co/pG1wPiNIpN #IIFA2022 #Nexa #CreateInspire #Movella pic.twitter.com/0PRY1fwDhA

— Bollyverse (@TheBollyverse) May 30, 2022

Kishore Samtani, Bollyverse’s founder said: “We are thrilled to collaborate with IIFA to bring you the biggest celebration of Indian cinema in the world to the Metaverse. Our technology and management teams are on the ground in Abu Dhabi working tirelessly in readiness to capture all the IIFA experiences.”

With so much happening on Bollyverse, one can’t afford to miss out on this beautiful amalgamation of the digital world and magical world of cinema coming together for the very first time. Watch this space for more.

Kuumar Kavita Shyam

Journalist for 25 years with leading publications in India and UAE such as The National, Mumbai Mirror, DNA, Indian Express and former Sports Editor of eIndia.com. Now managing editor of Headline.ae, part of MEMc (https://www.memc.co)

Entertainment

‘KGF’ fame Yash’s new haircut for upcoming film ‘Toxic’ garners fans’ attention

Published

3 days ago

July 23, 2024

Staff Reporter

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Mumbai (Maharashtra) [India], July 23 (ANI): Actor Yash, best known for headlining blockbuster ‘KGF’ franchise, has a huge fan following. The audience not only enjoys his acting skills but also adores his style.

Fans have usually seen Yash sporting a long beard and long hair. Surprisingly, the actor has now donned a new look for his upcoming film ‘Toxic’.

Celebrity hairstylist Alex Vijaykanth, who has been working with Yash for over a decade now, gave him the shorter and edgier hairstyle.

Sharing a picture with Yash on his social media, Alex in the caption wrote, “Crafting a look that’s truly explosive. A custom pompadour for Rocking Star Yash! From the iconic long hair look to the shorter, edgier and intense style for Toxic. Creating a hairstyle that perfectly complements characters played by @thenameisYash is a challenge I relish, and this pompadour is a testament to it.”In the image, Yash is seen getting a grooming session done by Alex.

Fans in no time chimed in the comment section and praised Yash’s new look.

“Woww…Yash looks so handsome,” a social media user commented.

“Yash Boss stealing hearts! With this look,” another one wrote.

‘Toxic’ was announced in December 2023.

Taking to Instagram, Yash shared a post which he captioned, “‘What you seek is seeking you’ – Rumi A Fairy Tale for Grown-ups TOXIC.”Helmed by Geetu Mohandas, the film is all set to hit the theatres on April 10, 2025. The film is touted to be an action-oriented film set against the backdrop of the drug mafia. (ANI)

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Announcements

Tech Mahindra Global Chess League to Host its Second Edition in London

Published

4 weeks ago

June 29, 2024

Staff Reporter

The Global Chess League, a joint initiative between the International Chess Federation (FIDE) and Tech Mahindra, a leading global provider of technology consulting and digital solutions to enterprises across industries, is set for a highly anticipated second edition in London. Following the success of the first edition, the league aims to unite the world’s top chess players in one of the most historic cities.

The 10-day, one-of-a-kind chess league featuring top players will take place at Friends House, located in the heart of central London, from October 3rd to 12th, 2024. Based on the feedback from fans worldwide, London was selected as the venue for this season to connect with the fast-growing fan base and enthusiasm for chess in the European region.

Arkady Dvorkovich, FIDE President, said, “After a fantastic response to the inaugural season, we are excited to continue our mission of expanding the reach of chess worldwide and drawing in new experiences for chess fans. Tech Mahindra’s commitment to usher in a new era in the modern chess ecosystem is commendable, and we are confident that the second edition of the league will provide the right platform and push needed to further elevate the sport.”

Through this innovative league, FIDE and Tech Mahindra aim to revolutionize the fan experience of chess through a new format and ecosystem, providing an inclusive platform for fans to support their favourite teams and stars, similar to major global sports leagues. The second edition will feature top players from around the world, including reigning world champions and rising stars, competing in a unique team format that emphasizes strategy, collaboration, and high-stakes play.

Mohit Joshi, Chief Executive Officer and Managing Director, Tech Mahindra, said, “Chess and business share key values such as planning, speed, strategy, and risk management. The infusion of technology opens exciting new opportunities, transforming both fields. The Global Chess League’s second edition creates a unique platform for the global growth of Chess.”

Building on the success of its first season, the league aims to further broaden the viewership base through live broadcasts, interactive fan experiences, and community engagement activities like soon to be launched Global Chess League Trophy Tour. In the tournament, the players will compete in a unique joint team format consisting of six players, including two top women chess players and a prodigy player per team. Each team will play a total of 10 matches in a double round-robin format, with the winner of each match being decided in a best-of-six board scoring system.

Peeyush Dubey, Chairperson, Global Chess League Board, said, “We will continue to leverage the Global Chess League’s innovative format and next-gen technologies to captivate and engage fans worldwide. The second edition is seeing unprecedented excitement from our partners and stakeholders. Together with FIDE, our vision for the league is to bring the best from the chess world.”

The second season will see FIDE and Tech Mahindra collaborate to tap into the growing chess fan base, build a larger audience for chess viewing, and engage in exciting fan activities such as the ongoing all-inclusive hackathon. The hackathon engages with participants of all chess skill levels and technical expertise and collates ideas for improving the way chess is experienced, played, and consumed. Participants can propose ideas in various categories, including education, digital innovation, social impact, business, and arts, among others.

Entertainment

Enrique Iglesias to perform at Dubai’s Coca-Cola Arena this September

Published

2 months ago

May 27, 2024

Staff Reporter

Global superstar Enrique Iglesias is returning to Dubai for a concert at Coca-Cola Arena on Friday, September 13.

Iglesias, who is known for his infectious dance tracks and chart-topping ballads, has sold over 180 million records worldwide in a career spanning well over two decades and is one of the world’s most streamed and viewed artists with over 40 billion streams across all platforms.

https://www.instagram.com/reel/C7dTtmfI1N1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

He has received countless awards as a singer and songwriter, with a legacy of hits that have made him a global phenomenon.

Fans will be singing and dancing the night away to a setlist including the likes of Hero, Bailamos, Escape and Tonight.

This will be Enrique Iglesias’ first concert at Coca-Cola Arena having last played in Dubai at the Jazz Festival in 2017.

Exclusive presale tickets to see Enrique Iglesias in Dubai will be available from 8am on Wednesday, 29 May for 24 hours. General tickets will then go on sale on Thursday, 30 May at 8am.