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Brosid Sports celebrates 15-year Legacy on partnering with Legends Intercontinental League T20 Tournament

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With the advent of the Legends Intercontinental T20 Leagues first season, Brosid Sports is celebrating fifteen years of its illustrious history in sports management. Established in 2008 Brosid Sports Private Limited (BSPL) has become a prominent entity recognized for its skillful development and marketing of multiple international sporting properties all thanks to the unwavering vision of Siddharth Bhambri.

Brosid Sports has established itself as a leading producer and distributor of sports content on numerous international platforms thanks to its skillful management of high-profile events and meticulous handling of media rights. Sports fans have enjoyed the excitement of athletic prowess on a variety of exciting venues provided by Brosid Sports ranging from the grandiose innovative competition represented by the Bareilly Premier League, Brosid Super Nova (Women’s), Master class India, Brosid T-20 bash and Republic Golf cup. This range of services highlights the company’s dedication to creating a dynamic environment where athletes have displayed their abilities and spectators enjoyed the thrill of athletic events.

With the formation of the Legends Intercontinental T20 League Brosid Sports takes a leading role in the development of international sporting properties not just as a partner but also as a driving force behind popularizing the event for America’s cricketing fan base.

“We at Brosid Sports have been on the remarkable path of developing original sporting connects” says founder Saurabh Bhambri filling us in on this momentous occasion with pride and excitement. “With our body of work we are in a unique position to cultivate relationship with American sport fans and give them an unrivalled experience of the Legends Intercontinental T20 because of our unwavering commitment and vision.”

Echoing the same sentiment of Saurabh’s, director Rahul Hooda shares, “We are honored to create an empowering legacy for Legends Intercontinental League and that too in its inaugural season. We are simply in a great position to recognize the special requirements of our American fans and provide them with an amazing tournament featuring all of these incredible global cricketing icons.”

Specialized in football, cricket and golf Brosid Sports has successfully organized and carried out a number of high-profile events all of which were painstakingly planned.

Dedicated sports fan Siddharth Bhambri passed away in 2007 and his memory lives on in the company’s mission and core values which inspired the founding of Brosid Sports. Brosid in the memory of late Siddharth Bhambri is an affectionate homage that combines the terms (Sid) from Siddharth and (Bro) from brother signifying the unbreakable tie and dedication to preserve his legacy. In the last fifteen years Brosid Sports has led the way in sports administration planning a variety of occasions that honor athleticism cooperation and the excitement of competition.

Also, the inaugural edition of the Legends Intercontinental T-20 League is scheduled to take place from August 15 to August 29, 2024 with big stars in attendance featuring Cricketing legends Brett Lee, TM Dilshan, Parthiv Patel and Graeme Swann. The Indo Kings, Asian Avengers, Euro Rangers, American Mavericks, Trans-Tasman Titans, African Lions and Caribbean Vikings are the franchise teams that will compete for the inaugural title.

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BIFA holds inaugural Council Meeting in UAE, sets roadmap to reshape global football diplomacy

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The BRICS International Football Alliance (BIFA) held its first-ever Council Meeting at the BIFA+ Global Headquarters in the UAE, marking a milestone in its mission to advance football diplomacy and cooperation across the Global South.

The session, attended by official representatives from China, underscored the strengthening partnership between the UAE and the People’s Republic of China in promoting sports, cultural, and technological exchange under the BIFA & BIFA+ framework.

Held under the theme “Deepening Sports Synergy and Promoting Diversified Development,” the meeting reviewed BIFA’s achievements since its establishment and outlined a bold strategic roadmap for 2026–2027, driving collaboration among BRICS and BRICS+ nations.

2026: BRICS Football International Village to debut in UAE

Next year, BIFA+ will launch the BRICS Football International Village at its UAE headquarters,  an integrated “sports, culture, health, and innovation” hub designed to foster collaboration and showcase the spirit of the Global South.

The initiative will connect regional headquarters in the UAE, China, Russia, Brazil, India, and South Africa, and feature cultural exhibitions, AI innovation forums, and the BRICS Football Cup Invitational Tournament, culminating in the BIFA+ Global Launch Ceremony in the UAE.

2027: China to host expanded BRICS Cup activities

In 2027, as China hosts the BRICS Summit, the country will also welcome the BRICS Cup Football Tournament, bringing together champion city teams from across member nations.

Ms. Wang Min, Chair of BIFA China, said the tournament will blend “Football + Urban Culture + New Media” – using digital storytelling and live engagement to make the BRICS Cup a globally recognised cultural sporting event.

A global platform for unity and innovation

BIFA’s development strategy is built around its “three-wheel drive”, sports, culture, and technology, ensuring sustainable growth and collaboration among BRICS nations.

Salem Almazaini, Founder and President of BIFA & BIFA+, said: “From our headquarters in the UAE, BIFA will use football as a vessel to deepen cooperation among BRICS and BRICS+ nations across sports, culture, health, and digital innovation.”

Founded under the guidance of Larisa Zelentsova, President of the International Alliance of BRICS Strategic Projects (Russia), BIFA continues to grow as a bridge between nations, using football as a language of diplomacy and sustainable development.

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Abu Dhabi T10 launches Super Fan Contest promising fans experiences of a lifetime

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Cricket fever is about to hit new highs. As the 2025 Abu Dhabi T10 gears up for another electrifying season, organisers have rolled out a new Super Fan Contest, a golden opportunity for UAE cricket lovers to win experiences money can’t buy.

Think masterclasses with cricket legends, serving as ball kids, photo ops with top players, signed gear, and even free match tickets.

“This will galvanise community participation locally and give us yet another opportunity to showcase this incredible emirate,” said Matt Boucher, CEO of Abu Dhabi Cricket & Sports Hub. 

“We’re thrilled to announce the Super Fan Contest, which reflects our commitment to supporting cricket at the grassroots level.”

Shaji Ul Mulk, Chairman of T10 Sports Management, added, “For any cricket fan, being close to their favourite players is unmatched. This contest is all about elevating the fan experience and celebrating the excitement that defines T10 cricket.”

The 2025 Abu Dhabi T10 kicks off on November 18 and runs until November 30, promising high-octane clashes, thrilling finishes, and unforgettable moments.


The opening night sets the tone with Quetta Qavalry vs. Northern Warriors, followed by a showdown between the defending champions, Deccan Gladiators, and Delhi Bulls.

Fans can keep an eye on the official Abu Dhabi T10 social media pages for entry details and a shot at these once-in-a-lifetime experiences.


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FIFA disciplinary action: UAE official, Qatari player, and Saudi federation fined after World Cup qualifiers

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Things got heated during the UAE vs Qatar World Cup qualifier, and FIFA isn’t letting it slide.

Following the fiery 2026 World Cup qualifier on October 14, FIFA’s Disciplinary Committee has announced a series of suspensions and fines targeting officials and players from both sides.

Matar Obaid Saeed Mesfer Al Dhaheri, supervisor of the UAE national team, has been hit with a 16-match suspension and a 10,000 Swiss franc fine (Dh45,500) after being found guilty of unsporting behaviour and physical assault against the match referee.

Two-match ban for Qatar

Over on the Qatari side, Tarek Salman has received a two-match ban and a 5,000 Swiss franc fine (Dh22,750) for dangerous play during the same match.

The match itself ended in a 2–1 win for Qatar, securing their qualification for the 2026 FIFA World Cup, while the UAE continues its campaign with crucial playoff matches against Iraq to keep their World Cup dream alive.

Breach of disciplinary code

In a separate decision, FIFA fined the Saudi Arabian Football Federation 11,500 Swiss francs for breaches of its disciplinary code after fans lit fireworks during Saudi Arabia’s 0–0 draw with Iraq, a result that booked Saudi Arabia’s place in the tournament.

For context, the UAE Football Association has also been enforcing stricter discipline internally. Earlier this year, it suspended players Khalid Al Dhanhani and Sultan Adel for five matches each and fined them Dh500,000 for misconduct during a national team camp.

Together, these measures underline the zero-tolerance stance of FIFA and the UAE FA when it comes to professionalism and player conduct during critical World Cup qualifying stages.

Source: KT/GN

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