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Brosid Sports celebrates 15-year Legacy on partnering with Legends Intercontinental League T20 Tournament

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With the advent of the Legends Intercontinental T20 Leagues first season, Brosid Sports is celebrating fifteen years of its illustrious history in sports management. Established in 2008 Brosid Sports Private Limited (BSPL) has become a prominent entity recognized for its skillful development and marketing of multiple international sporting properties all thanks to the unwavering vision of Siddharth Bhambri.

Brosid Sports has established itself as a leading producer and distributor of sports content on numerous international platforms thanks to its skillful management of high-profile events and meticulous handling of media rights. Sports fans have enjoyed the excitement of athletic prowess on a variety of exciting venues provided by Brosid Sports ranging from the grandiose innovative competition represented by the Bareilly Premier League, Brosid Super Nova (Women’s), Master class India, Brosid T-20 bash and Republic Golf cup. This range of services highlights the company’s dedication to creating a dynamic environment where athletes have displayed their abilities and spectators enjoyed the thrill of athletic events.

With the formation of the Legends Intercontinental T20 League Brosid Sports takes a leading role in the development of international sporting properties not just as a partner but also as a driving force behind popularizing the event for America’s cricketing fan base.

“We at Brosid Sports have been on the remarkable path of developing original sporting connects” says founder Saurabh Bhambri filling us in on this momentous occasion with pride and excitement. “With our body of work we are in a unique position to cultivate relationship with American sport fans and give them an unrivalled experience of the Legends Intercontinental T20 because of our unwavering commitment and vision.”

Echoing the same sentiment of Saurabh’s, director Rahul Hooda shares, “We are honored to create an empowering legacy for Legends Intercontinental League and that too in its inaugural season. We are simply in a great position to recognize the special requirements of our American fans and provide them with an amazing tournament featuring all of these incredible global cricketing icons.”

Specialized in football, cricket and golf Brosid Sports has successfully organized and carried out a number of high-profile events all of which were painstakingly planned.

Dedicated sports fan Siddharth Bhambri passed away in 2007 and his memory lives on in the company’s mission and core values which inspired the founding of Brosid Sports. Brosid in the memory of late Siddharth Bhambri is an affectionate homage that combines the terms (Sid) from Siddharth and (Bro) from brother signifying the unbreakable tie and dedication to preserve his legacy. In the last fifteen years Brosid Sports has led the way in sports administration planning a variety of occasions that honor athleticism cooperation and the excitement of competition.

Also, the inaugural edition of the Legends Intercontinental T-20 League is scheduled to take place from August 15 to August 29, 2024 with big stars in attendance featuring Cricketing legends Brett Lee, TM Dilshan, Parthiv Patel and Graeme Swann. The Indo Kings, Asian Avengers, Euro Rangers, American Mavericks, Trans-Tasman Titans, African Lions and Caribbean Vikings are the franchise teams that will compete for the inaugural title.

Sports

CHESS STARS TURN COWBOYS FOR A DAY AT NORWAY CHESS GAMES 2025

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In a dramatic twist from the chessboard to the Wild West, the world’s top chess players swapped pawns for pistols, sieves, and lassos in this year’s edition of Norway Chess Games.

Held on a tournament rest day, the tradition of light-hearted competition continued in unforgettable fashion with the “Chess Cowboy Challenge”, a high-spirited showdown in Westernbyen, a Western-themed village in Ålgård, just outside Stavanger.

This year’s participants was -the star-studded lineup from Norway Chess and Norway Chess Women. Sarasadat Khademalsharieh was unfortunately not able to join, and stepping in was Ella Carlsen, wife of Magnus, proving to be quite the sharpshooter in more ways than one.

Adopting their new Western personas, the players embraced the theme wholeheartedly:

Magnus “The Lone GOAT” Carlsen
Caruana “The Sicilian Sniper”
Hikaru “The Blitz Bandit” Nakamura
Arjun “No Slip” Erigaisi
Wei “The Quiet Storm” Yi
Gukesh “The Chennai Sharpshooter” D

Vaishali “The Rising Rider” Rameshbabu
Anna “Ice Veins” Muzychuk
Humpy “The Hammer” Koneru
Lei “The Lockdown” Tingjie
Ju “No-Loss” Wenjun
Ella Carlsen (stepping in as an honorary cowgirl)

With nicknames as fierce as their over-the-board styles, the competitors were more than ready to tackle the cowboy gauntlet ahead.

The Chess Cowboy Challenge took them through a series of wild tasks. They faced the Sheriff’s memory test in a jail escape, sought enlightenment by solving the priest’s riddle in the chapel, mined for gold, and tried their hand at axe throwing beside the church. Air rifles, lasso tosses, cowboy quizzes at the pleasure house, and classic horseshoe throws added to the flavor of the day, with real horses roaming the scene for that authentic atmosphere.

Each team, made up of one male and one female player, competed across all stations as they worked their way through the village.

Final Standings:

1st place: Magnus & Ella Carlsen — crowned Chess Sheriffs

2nd place: Hikaru Nakamura & Anna Muzychuk

3rd place: Fabiano Caruana & Vaishali Rameshbabu

4th place: Gukesh D & Ju Wenjun

5th place: Wei Yi & Lei Tingjie

6th place: Arjun Erigaisi & Humpy Koneru

About Norway Chess Games

Norway Chess Games is an annual tradition held during the tournament’s rest day. It gives the world’s best players a break from intense competition and a chance to connect in creative, unexpected ways. Previous editions have included:

  • Chess Chefs– a culinary battle where players cooked for top chefs
  • Cake Decorating Challenge– full of icing, sprinkles, and strategy
  • Farmer for a Day– featuring hand-milking cows and driving tractors
  • Design Your Own Knit Sweater– where players designed patterns later hand-knitted into real sweaters as unique keepsakes

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Business

Indian cricket icon Virat Kohli invests in Dubai-founded World Bowling League to take the sport global

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India’s cricket superstar Virat Kohli has become an investor in the World Bowling League (WBL), a Dubai-founded initiative set to reinvent bowling as a fast-paced, global spectator sport.

Kohli joins Major League Baseball (MLB) icon Mookie Betts as a high-profile partner in the WBL, which was launched by Dubai-based entrepreneur Adi K. Mishra. The league is reimagining the traditional game with a dynamic format featuring mixed-gender teams, international tournaments, and a modern media-first approach aimed at younger audiences.

With franchises expected in Dubai and other global cities, the WBL plans to host 12 to 15 tournaments annually across the United States, Europe, and Asia, as part of its ambitious five-year growth plan.

“When I discovered Virat is also a bowler, it was exciting to align with this new-age vision for the sport,” said Mishra, founder and CEO of League Sports Co.

Kohli, one of the most followed athletes in the world on social media, revealed a long-standing personal connection to the sport.

“I started bowling when I was 11 years old,” Kohli said. “It’s clear how popular the sport is, yet it remains underappreciated as a business.”

The 36-year-old’s global influence and passion for sport are expected to significantly boost the league’s visibility and credibility as it enters its debut season. The WBL aims to position bowling not just as a recreational activity but as an engaging, competitive, and commercially viable sport with global appeal.

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Abu Dhabi-owned Manchester City boss says his team will come back stronger next season

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After a difficult season that saw Manchester City fall short of their lofty standards, Chairman Khaldoon Al Mubarak has assured fans the team will bounce back in 2025 with renewed hunger and ambition.

Speaking in his annual end-of-season interview, published on the club’s website, Al Mubarak acknowledged that the recently concluded campaign was below par by City’s expectations. The team, which previously captured a historic Treble in 2022/23 and a record fourth consecutive Premier League title in 2023/24, ended this season with only the Community Shield to show.

“This season is now behind us,” Al Mubarak said. “Today is a new day. We’ve already started preparing for next season – in fact, we’ve been doing that since January.”

Transfer plans in motion

With the FIFA Club World Cup in June fast approaching, Al Mubarak confirmed that City are targeting new signings this summer to strengthen Pep Guardiola’s squad.

“We will take all the good things and the not-so-good things from this season, learn from them, and come back stronger,” he said. 

“The club will do everything possible to return to the standards we know we can achieve.”

He also revealed that top-level discussions were already underway, with Director of Football Txiki Begiristain, CEO Ferran Soriano, manager Pep Guardiola, and Football Partnerships Director Hugo Viana all working closely on transfer strategy.

“I just got off the phone with Ferran. He spent the day with Txiki, Pep, and Hugo today. We finished our last game yesterday, and today we’re working. Nobody’s going on vacation yet,” he added.

Hunger in the squad

Despite the underwhelming season, the mood in the dressing room remains determined and focused. Al Mubarak attended City’s final game of the campaign, a 2-0 win at Fulham, and noted a strong sense of motivation among the players.

“Everyone I saw after the Fulham game was excited about coming back,” he said. 

“They’re hungry. Rodri is already looking for games. Erling [Haaland] didn’t want to go on vacation, he wanted to stay with the physios and prepare for next season. That’s the attitude you want.”

Al Mubarak’s confidence in the club’s future stems from this player-driven determination and the leadership’s proactive approach to the upcoming transfer window.

“We’re going to come back strong, with a lot of positivity,” he said. “And I can assure you – we will be back competing for the biggest prizes next season.”

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