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Love is in the air : Dubai’s 12,000-ft viral V-Day proposal has the internet swooning

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A breathtaking Valentine’s Day mid-air proposal thousands of feet above the ground is taking Dubai by storm.

The stunning video posted on February 14 by globally renowned beauty brand Enchanteur on their official Instagram handle has gone viral, amassing close to 6 million views within hours and sparking a city-wide conversation about love, romance, and grand gestures.

https://www.instagram.com/reel/DGDhGCWuo_w/?igsh=aXNuNXdpYzhsOHJy

The now-viral clip captures an awe-inspiring moment at 12,000 feet, where a man, completely mesmerised, seals his love with a proposal – and a kiss – high above the clouds. Set against the backdrop of Dubai’s stunning skyline, this unforgettable declaration of love embodies the essence of the brand, according to the creators of the video.

“For Enchanteur, we believe romance should be nothing short of magical—just like this breathtaking proposal high above Dubai,” said Priyadarshee Panigrahi, Senior General Manager of Wipro Yardley FZE, the marketers of Enchanteur brand. “As stated by its promise :The Fragrance of French Romance, our brand is built on the timeless allure of French-inspired floral fragrances that captivate the senses and create unforgettable moments. This proposal perfectly mirrors the essence of Enchanteur—where love isn’t just felt, it’s experienced. Just as our fragrances leave an irresistible impression, so does the power of grand, heartfelt gestures. Such a gesture against the breathtaking backdrop of Dubai’s famed skyline and involving such a novel & adventurous activity like skydiving, is indeed memorable and mesmerizing’.

From social media users to influencers and media outlets, everyone is swooning over this real-life fairytale. Comments and shares have flooded the internet, with people calling it “the most romantic proposal ever” and “a love story straight out of a movie.”

“Romantic, charming, alluring, enticing, gorgeous, elegant,” commented social media user KM Waleedh (naming the various fragrances in which this popular brand is available) while another netizen made a remark, saying the video reminded her of the Normandy landings. However, not everyone is going gaga over the video with most questioning the motive behind the video. “Whatever happened to a simple question [of] will you marry me on plain land with no threat to life (sic),” wrote another social media user Noorsab.

Yet the video’s widespread appeal is a testament to the power of love, fragrance, and the magic of an unforgettable moment, said Nazneen Shabir, Marketing Controller of Wipro Yardley FZE

With French-inspired floral fragrances at the heart of its identity, the brand celebrates love in its purest, most enchanting form. “Just as fragrance has the power to captivate, this proposal has captivated millions, proving once again that romance is timeless,” added Shabir

Announcements

Dubai Chambers launches one-stop digital platform to help businesses start, grow and expand

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Starting and growing a business in Dubai is set to become easier with the launch of Business in Dubai, a new digital platform by Dubai Chambers that brings together essential corporate services in one place.

Designed as a single gateway for companies, the platform connects businesses with trusted service providers, helping them access everything from financial solutions to technology, marketing and certification services without having to navigate multiple channels.

The initiative aims to simplify business operations while strengthening Dubai’s position as one of the world’s most competitive destinations for investment and entrepreneurship.

What does the platform offer?

The Business in Dubai platform currently provides 65 corporate services through seven accredited partners, offering companies a wide range of support as they establish or expand their operations in the emirate.

The services are grouped into four key categories:

  • Financial services
  • Marketing and business growth services
  • Technology services
  • Testing, inspection and certification services

The current network of partners includes ZENDATA Cybersecurity, FAST Ventures, Mamo, OCTA, SGS Gulf Limited, Vault, and Pemo.

Helping businesses grow

Dubai Chambers said the platform has been designed to save companies time and resources by bringing multiple business services under one digital roof.

Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers, said the initiative reflects the organisation’s commitment to creating an environment that supports business growth both locally and internationally.

He said the platform will strengthen Dubai’s investment ecosystem by making it easier for companies to access the services they need to scale their operations and contribute to the emirate’s long-term economic development.

Boost for the digital economy

Saeed Al Gergawi, Vice President of Dubai Chamber of Digital Economy, said the platform will particularly benefit businesses operating in the digital economy by simplifying access to trusted service providers.

He added that the initiative creates a more flexible and efficient business environment, enabling entrepreneurs and companies across different sectors to focus on growth rather than administrative processes.

A single digital gateway

By consolidating key business services onto one platform, Dubai Chambers aims to reduce the time and effort companies spend searching for service providers, allowing them to concentrate on innovation, expansion and day-to-day operations.

The launch forms part of Dubai’s wider efforts to strengthen its business ecosystem and reinforce its position as a leading global hub for trade, investment and entrepreneurship.

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What the new DIFC investment fund proposals mean for investors

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Dubai’s financial regulator is planning the biggest update to the Dubai International Financial Centre (DIFC) investment fund rules in more than a decade.

The Dubai Financial Services Authority (DFSA) has launched a public consultation on a wide-ranging package of reforms designed to modernise the DIFC’s investment fund framework, simplify regulations for fund managers and strengthen investor protection.

Here’s what you need to know.

Why is the DFSA changing the rules?

The DFSA says the investment fund industry has evolved significantly since the current framework was introduced in 2006.

The proposed reforms aim to:

  • Modernise regulations to reflect today’s investment market.
  • Reduce unnecessary compliance requirements.
  • Make it easier for fund managers to operate.
  • Maintain strong investor protection.
  • Align DIFC regulations with international best practices.

What are the proposed changes?

The consultation includes several key proposals:

More flexible rules for private investment funds

The DFSA plans to replace rigid classifications for specialist private funds with a more flexible framework that can better accommodate modern investment strategies.

Simpler licensing for fund managers

Investment managers may no longer need separate licences for certain activities, such as arranging investments or dealing on behalf of clients, as these would be covered under an existing asset management licence.

Updated rules for master-feeder funds

The regulator also wants to modernise regulations governing “master-feeder” fund structures to reflect current market practices better.

Removal of the external fund manager regime

The DFSA proposes removing the external fund manager framework as more firms are now seeking direct authorisation from the regulator.

More investment opportunities for employees

Employees could be given greater flexibility to invest in private funds managed by their own employers, either directly or through dedicated investment vehicles.

Technical improvements

The consultation also proposes several technical amendments to improve clarity and consistency within the Collective Investment Law.

Could tokenised investment funds become a reality?

The consultation also seeks industry feedback on regulating tokenised investment funds.

Tokenisation uses blockchain technology to represent ownership units digitally, potentially making investment funds more efficient and accessible.

At this stage, the DFSA is only gathering feedback and has not proposed formal regulations.

Will retail investors get access to more investment opportunities?

Another topic under discussion is the possible introduction of a long-term investment fund regime.

If developed in the future, it could allow retail investors to access certain long-term assets—such as infrastructure projects or private market investments- that are currently limited to professional investors.

No regulatory changes have been proposed yet; the regulator is first seeking industry views.

Who can provide feedback?

The consultation is open until September 7, 2026.

The DFSA is inviting comments from:

  • Fund managers
  • Asset managers
  • Fund administrators
  • Legal advisers
  • Auditors
  • Compliance professionals
  • Other participants in the DIFC investment funds industry

The proposals form part of Dubai’s wider efforts to strengthen its position as a leading regional hub for wealth and asset management while ensuring regulations remain modern, proportionate and investor-focused.

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Good news for businesses: Sharjah slashes fees and fines

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Businesses in Sharjah can now benefit from a range of temporary fee reductions after Sharjah Police unveiled a new package of incentives aimed at easing costs and supporting the emirate’s business community.

The measures, introduced in line with a decision by the Sharjah Executive Council, include 50% discounts on several security-related fees, along with reduced fines and lower training costs for companies.

What discounts are available?

Under the new initiative, eligible businesses will receive:

  • 50% off security permit renewal fees for commercial activities
  • 50% off security system subscription fees
  • 50% reduction on eligible violations and fines
  • 20% off mandatory training programme fees for companies

Sharjah Police said the initiative is designed to support commercial establishments, encourage business sustainability and further strengthen the emirate’s position as an attractive destination for investment.

How long will the discounts last?

The incentives will be available for three months from the date the decision comes into effect.

Businesses seeking more information about the discounts and eligibility can contact the Sharjah Police Call Centre on 901.

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