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Q-com startup promises to address SME gap with Amazon, Noon and others

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Kumar Shyam

A new e-commerce marketplace startup is promising to fill “the gap” it sees with giants such as Amazon, Noon and others as it prepares for a launch on August 27.

Veppy.com will be a Q-commerce (Q for quick), the faster version of an e-commerce operation, and promises delivery for certain categories of products in less than three hours.

According to the top brass, founder-chairman Moustafa Banbouk and vice president Praveen Kumar, a large part of SMEs are “not yet on the digital platforms” for sales. And small and medium enterprises constitute more than 80 percent of UAE’s economy.

With Veppy, which takes its name from the company motto “very happy”, sellers can look forward to connecting with buyers over 14 categories to start with. Most of the focus will be on products, which are gift ideas mostly.

“Imagine we have an occasion we forgot and need to buy a gift – flowers, cakes, any tech product – urgently and we are at work … with Veppy we can address that,” Mr Banbouk told Headline at a hotel in Dubai.

His deputy Mr Kumar, who has built a career out of focusing on digital transformation for his clients, explained that the company will not be investing in warehouses and will directly connect the buyer with the seller to ensure the quickness of product delivery.

“There will be no fees for registering for the seller, and we will offer a consultative process during the onboarding of the seller. However, there will be a fee with each transaction involved for the seller,” Mr Kumar said.

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Mr Banbouk, a property developer in a family business in Lebanon, is excited about succeeding with his q-commerce model in UAE, the land of opportunities and where digital growth is the best in the region.

Q-Commerce – sometimes used interchangeably with ‘on-demand delivery’ and ‘e-grocery’ – is e-commerce in a new, faster form. It combines the merits of traditional e-commerce with innovations in last-mile delivery.

It is one of the fastest-growing businesses in the world. Driven by the changing consumer behavior dominated by last-minute shopping trends, the Q-Commerce market in the Middle East and North Africa (MENA) region is expected to grow from US$9 billion in 2020 to US$20 billion by 2024, according to Statista.com, a global market intelligence provider. Globally, the Q-Commerce market for food and grocery delivery is expected to grow to $72 billion by 2025, according to a report by Forbes magazine.

An analysis by the Dubai Chamber of Commerce and Industry revealed during the Gulfood Breakfast Briefing event at Gulfood 2021 that as per Euromonitor’s data, online sales within the UAE’s food and beverage market surged 255% year-over-year in 2020 to reach $412 million.

The analysis predicted the value of online food and beverage sales in the country to reach $619 million by 2025 and record a compound annual growth (CAGR) of 8.5% over the 2020-2025 period.

The latest estimates from Visa Middle East have forecasted the total MENA E-Commerce market size, including all categories, to be worth US$48.6 billion in 2022.

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UAE’s Etihad Rail transports Nissan cars for the first time

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The UAE has marked a significant milestone in its logistics sector, with Etihad Rail successfully transporting its first consignment of Nissan vehicles by rail from Fujairah to Abu Dhabi.

The shipment, carried from the ports of Fujairah to the dry port at the Industrial City of Abu Dhabi (ICAD), represents the first time cars have been transported via the country’s national rail network. The move was carried out in collaboration with Al Masaood Automobiles and Etihad Rail Freight.

Industry leaders say the development signals a major step forward in diversifying rail cargo beyond traditional bulk commodities, expanding into high-value shipments such as finished vehicles. It also highlights the growing role of rail in integrated, end-to-end supply chains across the UAE.

Omar Alsebeyi, CEO of Etihad Rail Freight, described the milestone as a clear demonstration of the network’s capabilities. For the automotive sector, the collaboration marks a first-of-its-kind partnership.

Beyond efficiency gains, the shift to rail freight also supports sustainability goals. Rail transport produces significantly lower emissions compared to road freight, aligning with the UAE’s broader environmental ambitions, including the Net Zero by 2050 Strategic Initiative.

Officials say the milestone reflects the strength of the UAE’s integrated infrastructure ecosystem, where strategic investments and private sector collaboration are driving innovation in logistics and supporting long-term economic growth.

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Dubai gold market news: Exclusive UAE commemorative coins now available

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A new limited-edition collection of gold and silver commemorative coins has been launched in the UAE, celebrating national unity while supporting community development efforts across Dubai.

The initiative, led by Emirates Minting Factory in collaboration with Dubai Gold District, is inspired by the ‘Proud of UAE’ campaign and is available exclusively within the district. The collection offers collectors and investors a chance to collect a symbolic piece tied to a defining moment in the nation’s recent history.

Beyond its collectable value, the project carries a philanthropic dimension. Proceeds from the sale of the coins will go to Ferjan Dubai, a social enterprise focused on strengthening community life and enhancing social well-being across neighbourhoods.

Officials say the initiative reflects a broader message of unity and resilience. Essa Al Falasi, Chairman of Emirates Minting Factory, described the coins as symbols of “gratitude and solidarity,” noting that the project aims to combine tangible value with meaningful impact. As a UAE-founded company, he added, the factory sought to contribute in a way that resonates with both national pride and social responsibility.

Each coin is crafted with investment-grade 1 oz gold and silver, reflecting the UAE’s heritage through detailed design and high-quality minting. The collection is positioned not only as a commemorative keepsake but also as a long-term asset for collectors.

The launch comes amid a growing trend of purpose-driven luxury products in the region, blending investment appeal with social impact.

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AI Is taking over half of UAE government services: What you need to know

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The UAE will transition 50 per cent of its government services, operations and sectors to autonomous artificial intelligence systems within the next two years, under directives issued by President Sheikh Mohamed bin Zayed Al Nahyan.

The major shift was announced on Thursday by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who said the country would move half of its government services to AI-driven systems as part of a new governance model.

Describing the initiative as a next-generation government system, Sheikh Mohammed said the UAE aims to become the first country in the world to adopt ‘agentic AI’ models capable of independently executing tasks, managing processes and supporting decision-making without direct human intervention.

He noted that advanced AI technologies are now able to monitor changes, analyse data, provide recommendations and carry out sequences of actions autonomously, adding that such systems would function as an executive partner to government entities. The move is expected to enhance efficiency, improve service delivery and enable real-time evaluation and optimisation across public sector operations.

Sheikh Mohammed also said that ministers, directors-general and federal entities would be assessed over the next two years based on how effectively they keep pace with the transformation, including the speed at which they adopt AI tools and implement new operational standards.

As part of the initiative, all federal government employees will undergo specialised training in artificial intelligence to build the capabilities required to support what has been described as one of the largest government transformation projects globally.

How AI shift could affect daily life

  • Applications, approvals, and renewals could be processed much quicker.
  • Expect fewer in-person visits and more services handled online.
  • AI systems don’t sleep, some services may become available 24/7.
  • Real-time tracking and instant status updates on requests.
  • Policies and services may improve based on data-driven insights.
  • Basic processes (like renewals or payments) could be fully automated.
  • Problems or delays in services may be identified and fixed sooner.
  • Increased reliance on digital systems may bring stronger data controls, but also higher awareness around privacy.

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